It looks like you're new here. If you want to get involved, click one of these buttons!
^ Back to Top
The MI6 Community is unofficial and in no way associated or linked with EON Productions, MGM, Sony Pictures, Activision or Ian Fleming Publications. Any views expressed on this website are of the individual members and do not necessarily reflect those of the Community owners. Any video or images displayed in topics on MI6 Community are embedded by users from third party sites and as such MI6 Community and its owners take no responsibility for this material.
James Bond News • James Bond Articles • James Bond Magazine
Comments
Agreed. Cubby was exactly the same. Their job is to satisfy the audience at large and the best marker of that is Box Office.
1bn is a benchmark these days, rather than an anomaly.
Like anyone I’d prefer a great movie over a profitable one, but they aren’t mutually exclusive and with Boyle in play the omens are good.
Presumably those who are disgusted by Barbara’s adimission are the ones who wank on about Box Office at every opportunity. She can’t win.
Avengers, TLJ, Black Panther and Iron Man 3 nuanced? You really must give me the name of your oculist. Even TDK and SF only pretend to be deep and meaningful. We're hardly talking Kieślowski or Tarkovsky with any of them are we?
Just give us a solid thrilling adventure with some actual stunts and the GB at the start. That's really all they need to think about.
Of course he would and he's an LFC fan to boot. But then any living mammal (and quite a few reptiles) would be better than Karius.
But if Dan is moving into football, why not have Karius move the other way into Bond films? Given his career as a goalkeeper is over he needs other avenues to explore and I reckon he's got the looks for a Grant/Necros clone. Obviously the plan falls down a bit when he garrotes himself in his first scene but still worth considering maybe?
Of course we aren't but they are on the upper end of the quality scale of big budget tentpole blockbusters. Which some people for some reason want to deny that Bond is...it's absolutely playing in that league now and it has its own market expectations. Both in terms of BO and in terms of quality. When I say nuance, I was responding to @octofinger's comment about how B25 won't have nuance just because BB is gunning for another billion+ dollars
It's also important to note that the $1bn number is not for total gross. It is for international, or foreign gross (excluding US) only. There are only a handful of films that have ever achieved that, and a few are from Universal. It's not an easy target to hit, particularly with an adult oriented thriller like James Bond.
If it's true that this is their goal (and I'm not sure if it is because that article had the poster speculating rather than a direct quote) then they could do it by pandering, or they could alternatively do it with high quality and effective marketing and promotion. I hope they choose the latter approach.
Exactly, and there are numerous examples showing that the latter is all you need. Bond arguably has it easier to clear that 1bn international target since it is a franchise that usually performs a lot stronger outside North America than within it.
But yes the two big issues going into B25 in terms of business are: 1. Its popularity in the US and 2. The demographics. As @bondjames said Bond is now usually considered adult aimed and if the US breakdowns are to go by you could put one out with an R rating and not lose much BO at all. But the fact that it does skew so heavily towards over 25s is a concerning anomaly amongst the big budget franchises of today. Why aren’t those like myself as excited for Bond as they are even for the Mission Impossible films? IMO Universal/Annapurna should really employ some of the strategies the big fanboy and comic book titles use to engage with audiences more directly to try and bring younger audiences into the fold. Why has Bond never done Comic Con, with its perfectly primed November release date? As vapid as it may seem to some, we should be seeing Craig and co goofing off with the movie YouTubers and other social media influencers at junkets, instead of shying away from them like the plague. And so on.
I prefer the vision of the future depicted in Threads than the one you postulate there. The day they start doing that I think will be the time to barricade myself in a cave with the Fleming novels (and CS) and all the films up to now (could probably leave DAD and SP if I was pushed for space I suppose).
Bond's USP in the market is it isn't CGI drivel aimed at comic book/sci fi geeks. The day it starts trying to go directly toe to toe with Marvel, Star Wars, Transformers and the Fast and the Furious and compete for the same audience is the day it loses it's core audience and implodes.
When Craig does commercials like this does he get paid additionally or is this part of his suspected 66 million paycheck?
I give 7 hoots! ;-)
Ha ha lovely stuff
Important points, gents.
No, @TheWizardOfIce, I disagree. Like Star Wars, Bond is now a franchise - thanks to Skyfall - that's now moved far beyond its core fans. The market pressure is on them to keep that momentum going obviously. Does that mean the film won't be as high quality? No - look at The Last Jedi. Or the Nolan CBMs. Or the top tier of the MCU films like Black Panther. All very good films in their own rights quality wise, and not feeling as much like products unlike others. And if you think Bond is somehow above all that by not being 'infantilized' or 'CG drivel' despite the franchise's own formulaicness and tropes that so many of the 'core fans' wish a comeback to, well ¯\_(ツ)_/¯. In any case you can make whatever quality film you want, you just have to sell it to the GA, and especially to the 'fanboy' crowd. Doesn't mean the film has to be tailored to the younger crowd, just make it great quality wise and MARKET the damn thing instead of coming off aloof. in the marketing itself
And as for the franchise imploding? Yeah, it won't. The 'wider' GA and the critics (if the quality remains high) will sustain it and take it to new heights just fine. I'm willing to put money on the core fanbase imploding though at some point like what's currently happening with parts of the Star Wars one as a result of The Last Jedi. And frankly, I'll be okay with that 'culling'. If anything that film is the perfect analogy for the position we're in with B25 - a director/writer given virtually carte blanche by the franchise custodian, backed by a big budget and a (theoretically) global brand which can market the hell out of that vision to all audiences. It's just that EON shouldn't be - marketing wise - aloof if they really want that billion and the franchise to live on. Because to live on for the next 50 years it's about adapting to the marketplace and always being in step with what audiences of the time expect (or at least making the appearance that they do - i.e. marketing), while ideally maintaining high quality. Being a billion dollar chaser doesn't mean every film needs to be DAD/Fast and Furious esque, and if you think that you clearly don't know or haven't seen many great blockbusters of today...
Just cut in a way, it was unrecognizable. Put in a lot of what was cut and you have indeed great action. As it was, he slaughtered the money and effort put into it.
https://www.theatlantic.com/entertainment/archive/2017/03/danny-boyle-on-what-to-expect-from-t2-trainspotting/520227/
Boyle: But Scotland voted overwhelmingly to stay in. And the consequence of that is that Scotland will leave the United Kingdom. It will take two years or longer but they will leave. I can absolutely guarantee it. With this provocation of “we’re going to retreat back into a little England with Scotland attached”—the Scots will always pick Europe over England. Ironically, the Englanders who dreamed of the old days and of Britain as an isolated kingdom away from Europe, they will have broken up the United Kingdom and reduced England even further.
Doubt is human, we can all have moments when we doubt our ability but I dunno, his comments don't give me that much confidence. To admit you're not good at making big films - seems a crazy thing to come out with. Are EON/MGM are happy with this sort of comment? Go figure. I still think Bond directors should be hired based on their action film credentials, not if they've made an Oscar winning film. Bond is not Slumdog Millionaire or Trainspotting. It's Bond. It needs a director that thinks in action film terms. Just my opinion!
Absolutely - on one hand you have Marc Forster, on the other Sam Mendes. Guess I feel it's been over a decade since I've seen a string of great, exhilirating action sequences in a single Bond film. CR and QOS had at least two each. For the record I loved SF, so I'm no Mendes hater - the opening of SF is his best action sequence. I'm excited to see what Boyle does and I'm sure he'll use the world class resources at his disposal when it comes to EON's action department! Also loved the way Boyle used the '007' theme in Trainspotting 2. That brought a Craig smirk to my face and a Moore raise to my eyebrow when I saw that in the cinema.
He has never made a big picture. I can understand why he has doubts on taking a huge project like this.
I guess there is positive fear and negative fear. What I mean is if you use the fear in a positive way - to make the most out of the situation. Negative fear is when it inhibits you, stops you achieving things. My impression is he fears the overall scope of a Bond film but the fear inspires him to meet the challenge! But if he turns up on the set and he's shaking like a leaf, then we are in trouble! :P
“Barbara Broccoli wants a one billion dollar international gross”
I'm not sure a final Craig film will guarantee a billion dollar international gross. Seems doubtful. I'm sure Bond 25 will be a major hit, most likely break UK box office records, but 700 million international would seem a more realistic target.
I don’t personally agree with that. What they need is someone who can do suspense, tension and thrills, which Boyle unquestionably can. A 2nd unit director will aid Danny in executing the action - for which I’ve no doubt he’ll have plenty of ideas.
There’s a refreshing honesty to his comments. He’s not some Billy Big Bollocks whose going to swan in and slap his cock on the table. He’ll think hard and take care to deliver.
That would give the press 5 more years of material.
Again, we don't know if she really said that.
What I'm hopeful for is that they deliver a film that makes a cinematic statement. Something consequential, like CR & SF were. The box office will be what it is.
Many of us see CR as being equal to or better than SF, and it performed far less well at the box office.
So the numbers are nice, but it's not everything. The trick is to do it with panache and style while retaining the franchise's dignity and keeping its reputation intact. That's what I'm hoping for.
In large part because they had the second unit Bourne director . So that’s what I would say they need now