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James Bond is on hold as Heineken pushes forward with global campaign
The brewer, which has a long history of cutting ad deals with the Bond franchise, typically does not release its 007 ads until about one-and-a-half months before the movie opens--so it's in wait-and-see mode, says Gianluca Di Tondo, senior director of the global Heineken brand. "Bond is always the cherry on the cake but for us," he says. But "a slight delay is not going to be the end of the world."
For now, Heineken is pushing forward with a new global campaign that replaces "Open Your World," which debuted in 2011. (The new Bond ad, whenever it comes, will be part of the new campaign.)
If they do indeed keep to the one and a half month schedule, it wont be released until the new year.
I think it contributes to the way the "record setting explosion" at the base looks extremely fake. DAD-level fake.
From what I tell, Hoyt wanted to give James Bond the same kind of look and feel as his work on Tinker Tailor Soldier Spy but unfortunately that style doesn't fit with the "modern blockbuster", especially with the modern sets we had. That's why I think parts of it looked strange. It didn't work with the CGI in Mexico City, nor the CGI in Blofeld's base and it didn't look good against the bright Austrian mountains which become reduced to a saturated and uncomfortably medical vibe.
I support this idea even further with the scenes you just mentioned @bondjames, White's abode and L'Americaine were perfect in Spectre because it completely fitted with the dark and dry feel of Cold War spy thrillers. For example, the Hilderbrand safe-house looked beautiful, but then when you get inside MI6 and the scene between M and C, we're back to that weird CGI effect. Overall, the shots just feel small and dark, which looked great in some scenes, distracted me in others. For Spectre, they really needed Deakins back, but I can still appreciate what we were given.
...and to keep this on topic, I can't wait to see what Linus Sandgren is going to give us, I think Bond 25 is going to be a beautiful film.
Yes, I look forward to seeing what Sandgren does (I'm not altogether familiar with his output). I'm sure they know how much of a contribution Deakins made to SF's eventual success and reputation, and will look to give us something equally impressive. The bar and expectations for the DoP are high.
@ColonelSun , isn’t video cheaper in the long run, even with post considerations (after all film has to be colour corrected and so on...)?
It is cheaper, and really makes the difference for low or middle budget films.
There are no expensive film stock and processing & negative costs, and the digital footage can be uploaded for the editors much quicker, plus there are advantages re: visual effects post work etc.
Hopefully they’ll shoot at an expanded ratio and we can have a nice looking re-framed IMAX release, which they did with SF but not with Spectre, if memory serves correct.
Agree.
Given the magic Deakins accomplished there, I'm certainly a believer anything's possible on digital. And Linus Sandgren certainly has the talent to pull off something similarly impressive.
I cannot wait to see what he comes up with. I still remember being mesmerised by the Skyfall teaser trailer, with all those beautiful shots and I won't be surprised if we get the same with Bond 25.
According to jamesbondmaganist there will be a huge bond 25 update tomorrow, And Norway is one of the hashtags.
The Norwegian James Bond Magazine? I wonder...
Impeccable? Masterful? SP?? Hell no. The only noteworthy thing about SP was how esoecially bad and disappointing it was. Besides the film being total garbage the colour pallet and cinematography is by far the weakest of the Craig era. Hoytema is talented generally speaking but it's like he didn't bother showing up to work for SP.
Indeed. What a beautiful teaser that was. Just an absolute killer of a mood-setter.
Hot and cold. Kind of like the Gassner/Mendes approach to SPECTRE. ;)
In all seriousness, yes, I hope that's where B25 ultimately lands. Wonderful contrast.
This should be interesting. I wonder if we’ll hear something from Baz first. He’s been quiet as of late regarding Bond.
I'd expect more along the lines of big casting hints/announcements from Baz, vs. location news.
It was reported earlier that an announcement re. the projects that have been awarded with a grant from the incentive scheme will be released by the end of January.
That's probably it, then.
Yeah, will be surprised if it's anything else. Haven't seen a specific announcement date, and James Bond-magasinet might have some inside information for all we know.
And to ballance that harshness, I admit that I don´t get at all all the Deakins worship for SF ;-). Not that he´s not talented, but there are films the cinematography of which fascinates me much more.