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Was it? It might have been scaled back but was not handled well at all. The Ford commercial in the Bahamas was awful.
I've read too that they tried to be more conscious with CR, after DAD earned the nickname "Buy Another Day" and papers were writing about Bond having a "Licence to Shill". They referenced the Omega dialogue as being more natural and written into the story, as to make it less in-your-face.
Of course, one can seriously argue about the execution of something that sounded okay in theory...
The film will formally launch in Jamaica - where Bond author Ian Fleming lived - later this week.
https://www.dailymail.co.uk/news/article-6943577/Luxury-brands-pay-75million-star-latest-James-Bond-film.html
The article is from the Mail on Sunday who also revealed Waller-Bridge's involvement.
I imagine the press got their invites to Jamaica last week - hence the GMB reveal. This is just further confirmation of that. I believe @Lizo is one of the few members of the press on this forum. He'll know the date.
I'd assume it'll be either Wednesday or Thursday. I'd also hazard a guess that it'll take place at 15:00 GMT as that is 9:00am in Jamaica
Don't forget the hotel security system being burned to Blu-ray discs.
I believe so, yes. At least in these firm of terms.
As always, @peter -- well done! I'm personally hoping it's this week as well, as I may be travelling for business the following week and wouldn't want that to interrupt my watching of it. ;)
And this, which isn't product placement, but an inserted commercial:
The only one in Daniel's films I wasn't too fond of, was the focus on the watch in the train chase in the digger, it was just a sec or two too long. It felt poorly timed, given the adrenaline filled chase it was at the point the movie. It didn't take me out of the movie but it did distract me.
Xiaomi or Huawei. :D
I can just imagine it!
Q: Ah 007, there you are. I have a new phone for you.
Bond: What is it?
Q: Its a Huawei. It does the spying for you.
(Bond winks at camera).
I actually don't have a problem with most product placement, as long as it's handled within the context of what we are seeing. There is nothing wrong with seeing a brand when Bond is looking at his watch or computer or drinking a bottle of beer. I actually think it adds a level of authenticity to what I am seeing (Bond is in the real world.)
I think Spielberg's Close Encounters of the Third Kind was one of the first films that had this kind of product/brand placement, and I remember thinking (as young as I was) that it was far more realistic seeing these brands in the film.
Indeed. The wait is going to be worth it.
That last sentiment. So much.
As frustrating as this journey has been by times, I think the result is going to be all that much sweeter for it. I feel more hopeful, confident and hyped than I have at any point in the film's development so far. And I'm really looking forward to the payoff.
I've reached a point in my life where I'm trying not to take anything for granted. And the fact that a Bond film is about to be in production, with a tremendously all-time great Bond actor in the lead role, delivering a worthwhile finale for (IMO) this "second Golden age" of 007 -- well, it just brings me joy.
Hahahaha, brilliant.
Still not as bad as:
Aston Martin Vanquish, Jaguar XKR convertible, 2003 James Bond Edition Ford Thunderbird, and Ski-Doo snowmobile; Bollinger champagne, Finlandia vodka, Heineken beer, 7-Up, and Ty Nant curvy PET bottles; Revlon cosmetics 007 Color Collection; Brioni suit tailoring; Electronic Arts video game 007: Nightfire (2002); British Airways and Samsonite luggage; Mattel 007 Barbie Collector's Edition set; Omega Seamaster Swatch watches; Philips Electronics Philishave Sensotec and Norelco Spectra shavers; Kodak cameras; Vodaphone and Sony Ericsson mobile phones; VISA credit cards; Energizer batteries; Philips heart rate monitor; Sony security systems, television cameras, and laptop PCs; and retail outlets Circuit City and Best Buy.
Or:
Renault automobiles; Michelin tires; Stolichnaya vodka; BP; Phillips computers; Phillips Electronics; Apple computers, Lafite Rothschild wine; The Sharper Image; Cartier; Bollinger Champagne, particularly a Bollinger '75; Diner's Club; Chevron Oil USA; Seiko Time (U.K.) Ltd.; Whiskas, and two spin-off video games, A View to a Kill (1985) and James Bond 007: A View to a Kill (1985).
The only time the product placement in CR bothered me was with "Rolex? "Omega".
And about the "Ford Commercial":
1) He's only driving it for like 30 seconds (I remember the bitching about him driving a Mondeo, luckily the car was not painted blond). It was a pre production model.
Here are some setpics:
https://www.topspeed.com/cars/car-news/2007-ford-mondeo-to-star-in-casino-royale-ar14128.html
2) There are Ford Group cars parked at the Club, but not all of them are.
Have a look at:
http://imcdb.org/movie_381061-Casino-Royale.html
So Bond on his own arrives and somehow rents a prototype vehicle not available to the general public. And in short order improves his lot by upgrading to a classic Aston Martin DB5. Pretty cool.