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I know it's just a quote from an article, but am I reading too much into the fact that it says "newer models" - plural?
True. Personally I think it's all a load of self-indulgent bollocks. They should pull out something in the vein of the 2CV chase, if the story is good and the action is well choreographed, the audience won't care if he's in an Aston or an Alfa.
Aston relies on Bond for exposure however. I honestly don't think they'd be around now if not for Bond having made them famous. I'm sure they benefit significantly more from being in the film than the other way around and so I would think they fund a reasonable portion of the marketing budget.
I think you're right. They certainly plough a lot into it for prestige purposes.
And yes, the Alfa in OP is ace!
Could be that Aston Martin currently has a multi-film contract with Bond, so they know that come what may an Aston Martin/Martins will feature in B25. Also doesn't necessarily mean there will be a car chase. The BMW Z8 was "advertised" in TWINE only to fire a mini-rocket and get sawn in half. So all this suggests is that Aston Martin is contracted for the next one (and presumably that Babs/MGW/whomever has inquired about newer models).
Edit: Also, is anyone really that jazzed to see our fifth Aston Martin chase out of the most recent six films (the sixth being Skyfall wherein hallelujahs were sung from on high when the Aston Martin was unveiled and when it pumped baddies full of golden era-loving lead during the climax)? I'm ready to come up for air, personally.
I remember the big to-do some of the media made about Bond supposedly driving a Fiat in the SP car chase because it was seen in the filming of it!
When the DB5 had its first appearance, it was a modern, state-of-the-art car, pimped with state-of-the-art gadgets. So were all other Bond cars after, until the DB5 came back in the 90s.
I understand if Bond has a nostalgia car for personal reasons, because he likes oldtimers. After all, that´s what Fleming´s Bond did. But it shouldn´t be more in any film. And if he likes old school, he should just plainly do that, and not talk about it all the time, like for instance the whole film of SF does.
The same goes for Bond having yet another AM. He should drive a Subaru down a bobsleigh run, like that commercial does. Give the vehicle a reason.
No, I am with you.
Me too. Fleming would have balked at his character driving a BMW!!!
The Aston is synonymous with James Bond.
For a car example when he stole the German woman's Audi I believe? In OP on the way to the American air base. Bond just using his brain and talent can be just as rewarding to watch on the big screen.
The action in SP was impressive from a logistical standpoint, but I don't like any vehicular action on the whole because I feel subtracted from Bond nearly the entire time. I want to see him in the field fighting with his fists and using guns to defeat foes where I can connect to him as he just goes predatory with nothing else on hand. Seeing him fly in a plane, whether it's in OP, QoS or SP just doesn't engage me in the primal way fistfights do, and while some car chases do get me going, like in QoS, on the whole I don't care for them either.
Give me a Bond vs. Grant over a slide-whistle twist jump any day. If Bond 25 is as stripped back budget-wise as many of us hope, it'd be nice to see EON forced to focus on more direct and traditional action with Bond talking with his fists in visceral combat sequences. I want to see him take on a room full of SPECTRE agents set on him by Blofeld, plowing through them like a bulldozer as limbs fly at him in every direction. Crazy choreography and powerful visuals.
In contrast, during the Brosnan era, the bloody Omega watch was front and centre in nearly every film, as were the swanky poseur cars (whether they be BMWs or Astons). Too obvious and in your face imho.
In CR, they had the right idea with a car chase that ends badly. Aston still had their day in the sun. QoS was fine too because it was visceral in nature. SP gave us an overuse of the watch and the car imho, in that poseur style.
If they're smart, they'll dump both for the next few films. I bet they won't though. Sponsorship money talks.
I think Bond 25 could be a back to basics kind of deal, however, at least in how the action is used. I can't see the budget being anywhere near as big as SP.
Moore had a gadget Rolex in LALD and gadget Seikos in TSWLM, MR and OP
I bought a Seiko when I was a kid because Bond had one ... so they must have been somewhat noticeable ...
Although I haven't quite got around to getting an Aston Martin yet :)
It's becoming a great time for TV.
No your not alone