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Comments
You could argue that his "slash my wrists" comment got far more media coverage over a long time (2 years and counting) than if he'd made a less controversial comment. God, we're still debating it now.
There's good publicity associated with your product, and bad publicity. Both can create 'awareness' and sticky 'resonance'. I really believe this is the latter. The villainous kind.
Why does it leave a 'filfthy taste in your mouth'?
After a while, repetition sinks in and becomes indelible. That's why marketers use repetition in their advertising. That's why PR men go out of their way to fix perceptions and misconceptions as they develop. They don't let it get out of hand but nip it in the bud or counter it with something just as 'note worthy'as soon as possible.
This kind of marketing is of the notorious variety. Like Jackson in his later years. Everybody knows you, but for the wrong reasons.
It can be corrected, but there's a long road to change perceptions once they sink in.
The Bond brand is secure mind you. Very secure. All the rumours of other actors have taken the heat away.
It was a throw away comment from an actor coming off an intense and long shoot who evidently felt wiped out, but probably thought he was being humorous. The media blew it up, that's all. Yeah, I'm sure some stuffy studio suits didn't like it, but ho hum, from my experience, empathy towards talent or filmmakers is not always high on their agenda.
If you think this long, hard and serious about some off-the cuff comment that a person you don't even know personally made that you may need to consider what is actually important in life. Seriously, you care this much about a non-serious comment that Daniel Craig made nearly 2 years ago? Do you think about it every day?
I can also believe that some American studio heads will be wary of him.
I think there is a reason the Logan Lucky trailer says "Introducing" Daniel Craig.
Stop getting so emotional mate. This is a discussion forum. We're discussing. No need to take it so personally. I'm not 'hating' on Craig. See my comments above and try to be a bit dispassionate, to quote M.
The Logan Lucky "introducing Daniel Craig" is very typical of Soderbergh's sense of humour, it has zero to do with "slash my wrists".
He's not done a film since SP (or a non-Bond film since TGWTDT in 2011 for that matter), so this is his big 'breakout' and reintroduction in the minds of the public in a non-Bond capacity. I'll certainly be seeing it.
I'm not getting emotional mate @bondjames ... just discussing ... what's your problem? Do you not want me to question what you post? If you're sensitive like that I can not comment on your posts and just comment on others, if that would be good for you? I'm not taking anything personally nor have I thought for one minute that you're 'hating' on Daniel Craig. I'm actually left a bit confused by your comments towards me to be honest ...
For the record I have often enjoyed your posts and often agree with you, so please don't get emotional yourself... just questioning a few of your comments nothing more...
The only thing that happened on Purity in the 13/14 months is Craig's announcement. No other actors or actresses have been confirmed, been in talks or rumoured for the other roles, so Purity wasn't happening anyway, at least not in the near future.
If you disagree, counter the point, like the Colonel has. I don't have a problem with that.
Thank you, that is so true.
Yes, Craig looks like he relishes the part in Logan Lucky. I never miss a Soderbergh film. Even his lesser stuff like Ocean's 12 and 13 are very smartly made and full of invention.
This unconditional defending of Craig here is really quite ridiculous. The media blew it up? Sure they did. They do it with everybody and everything. That's how they earn their money. And now they do it again. When that article from the New York Times was reported in German newspaper there was hardly an article that hadn't the "you know the last time we heard of him he said he would rather slash his wrist then return" vibe. At the very least that comment of Craig was extremely unprofessional. That's all there is to it. Period.
Thousands and thousands actors and even the stars have gone through productions that turned out to be a complete mess, but can anyone of you recall a statement like that from the main star about any production, let alone a hundredth auf millions expensive one?
Never got personal mate ... chill out a little, you're getting too emotional. My comments were only ever to do with Mr Craig's comments to a journalist, unless you were the journalist in question or Daniel Craig himself, then I made no personal comment.
Either way, I don't really care that much. I'm more into football than movies.
You know, I'm usually very cautious to use the term but YOU smell very trolly to me!
Read through my previous comments and you'll see that I am genuine. Move on, this is about Bond 25...
We friends? Honestly I never intended to get personal, and I am sorry if it came across that way. As I've said, I always enjoy your posts and am often in agreement with you.
Sorry for the perceived spat. No offense intended and I'll lay off the Craig speculation as soon as we get the announcement either way.
Actors make inappropriate or off-the-cuff comments all the time, that's all it was. This is not unconditional defending of Craig, it's just trying to put that comment in perspective.
Agree with you wholeheartedly - wish I could have put it so succinctly.
I do have a problem with his and EON's (because it involved Bond) PR Dept and think they should have shut that down or countered it much earlier with something just as 'controversial'. The comment he made about 'having the best job in the world' or something like that wasn't good enough from a counter-narrative perspective and that was many months later anyway.
They are playing in the big leagues now (thanks to the two Mendes films) and I think they need to have a more coordinated response team.
Just my 'opinion'.
This unconditional slating of Craig here is really quite ridiculous.
If this guy is correct with his information it means Craig is returning:
"He's doing Bond first."
Hmm.. looks like Daniel Craig will be back.
And I don't get it. Ever since SP premiered already two years ago, it seems like a living hell for Bond fans...like a box of pandora being opened by everyone at EON. Sjee, just be a bit more positive ok dear fanboys?
Would you care to give me any examples please? As I wrote I really don't recall anything like that from any major production from anyone that had gotten a 20 something million making it. OK, maybe Marlon Brando in it's a days but that's just about it.
And say about Craig whatever you want, but he's not Brando league.