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Comments
Yeah, it seems like the only way, or at least best way, they could use it.
How can you say this, especially since "The Hildebrand Rarity" captures the essence of Fleming BECAUSE it's a Fleming-title :-).
I personally loved "Quantum Of Solace", and people don't have any problem with the, ehm, 'rarity' of a poster once the tags '007' and 'James Bond' are attached to it.
What I'm saying is, I'd prefer they used a title that captures the essence of Fleming over one that is shoehorned in because it's Fleming. If there's obvious context to it, fine. I like QoS as a title (although it's well down the list of great Fleming titles), but they ruined its impact by naming the organisation Quantum. Most viewers missed the logic of it. Most people clamour for Fleming because it's Fleming. It should be story first, title second. Not the other way around.
With that I agree. There should be a logical link of the title with the narrative. It should have context to it. Absolutely.
But in a way every Bond film had that bit of context. I prefer for instance how the title "Quantum Of Solace" was used over "The Spy Who Loved Me". The latter one sounded way too dramatic, romantic and serious. This is also seen in the main titles. But in the actual film however that "Spy who loved him" was a rather dull character. Anya didn't even come close to Tracy or Vesper.
That said, regarding the OP, if the title for Bond 25 is revealed at the end of SP, they need to have a pretty good idea what Bond 25 will be about and stick to it.