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Going back to the idea of heightened reality/the stylisation of more recent films we’ve discussed, The Batman does a good job at crafting an impressionistic Gotham, but unlike Burton’s films it’s not cartoonish or zany, neither is the humour. It fits into something close to a tangible, real world, albeit one where it’s always raining, there’s elaborate modern Gothic architecture, and everything is noir-like and dark. There are moments of humour which subvert expectations to an extent, but again it’s not silly as such (ie. Batman trying to fly but knocking himself against the bridge/having to awkwardly limp away. Generally in Batman films Batman actually manages to make a graceful exit). Tongue in cheek perhaps but not goofy. You get those flashes of nonsense such as Batman’s armour withstanding machine gun bullets as he walks through the flashing hall (such a cool scene) but even that’s plausible within the context of the film, despite not strictly being ‘realistic’. Again, Riddler and Bruce are grounded and modernised. That’s more in line with the classic Bond films, where even its impossibilities are played straight. It’s heightened reality but it ultimately feels real. I think it’s very possible to apply some of NTTD’s (and indeed SF and SP’s) more impressionistic filmmaking and shifts in tone into something broadly akin to that.
Same. I felt we were sliding back to the cringe one-liners.
To be fair, I’m not sure if anyone’s demanding it as much as me (and others) writing said essays on this topic 😂 But that’s just me, I’m quite wordy, and other people seem interested in this/are making cool points.
Doha
As reported in an article on website : Reel re: financing for a Broccoli/Craig production of Othello. August 19, 2024 article
That's why they need to bring back cool and ludicrous tech-gadgets, like from the Moore-era. That would certainly appeal to them. Imagine a portable telephone than can take photos?... oh, no, wait! Maybe Bond carrying a next-level smartphone with a lie-detector app programmed by Q or a scanner called "Tik Tok" that can located explosive devices. Maybe a parachute with the Pride flag, instead of the British, inside a pen or something.
I wonder if we’re overcomplicating this question. There’s the issue of the next film’s thematic direction but, on a broader level, the franchise needs to expand how and where it markets to young people. To me, Bond’s direct competition isn’t other espionage franchises but comic book movies.
That’s not to say that Bond should copy the story beats or aesthetics of any particular comic book property, but there’s something to be learned about how comic book characters are marketed to fans and the general public. The Bond franchise needs video games. The Bond franchise needs collectible (and affordable) figures and statues. The Bond franchise needs easily obtainable t-shirts and gym wear. The Bond franchise needs to expand its reach into consumer products at stores like Macy’s and Target.
The Bond franchise needs a consistent market presence beyond a theatrical release. I think EON knows this on some level which is why we got a Bond-themed reality competition show. EON needs to balance the high-end nature of the brand with consistent mass marketing to the average person.
If the next Bond movie is good, people will watch. Success begets success. But the brand needs a wider, cost conscious reach. I think, in part, this means uncoupling the brand from any particular actor or face. Obviously, each new movie needs to push the actor playing Bond but, like Batman, there needs to be a focus on the IP as a brand instead of simply marketing for a specific film or a particular version of Bond.
All this guessing what Gen-whatever are looking for misses the point. Make relevant and contemporary films, but interest the younger generation in the brand, outside of the films, via video games, comics, collectibles.... As you rightly state: success begets success.
Very reasonable and intelligent, and, I think, a path that EoN will similarly take (RTAM and an upcoming video game being the start...).
Really great and insightful post. Thanks for droppong such intelligent and realistic concepts, thoughts and ideas. Damn nice to read.
Oh yeah, completely agree. Cool ideas and as said likely not far off what they’ll do. It was more a response to what specific film ideas can be used for a relevant Bond movie (and honestly, this is one amongst hundreds of routes they could go in). Different but not unrelated things in that sense - what type of film to make and how to market it and in turn the franchise.
If certain rumours are even half true, and that they're waiting for a specific director, and if things truly won't start heating up until 2026, for a 2027 release (and thinking Othello is being prepped right now for a 2025 shoot (and this other director is on the same schedule (ish), prepping his film for a 2025 shoot), the timeline that's rumoured holds), they have time to get the script right. Chasing after a certain demographic with a single film makes zero sense. Bringing in new audiences, as they did with CR, and putting more butts in seats, is the general idea. And that will naturally and organically take place when a famous brand, like James Bond, is recasting for the first time in twenty years.
This will kind of take care of itself in this regard, and their job is to deliver to the curious.
But spiking the interest of a particular demo before then will come into play outside of a single film. And I like what both you and Burgess are saying, in particular Burgess, discussing the expansion of the IP, and getting it into the public's consciousness outside of marketing for a single film (games, comics, clothing, watches, alcohol; targetting a particular demographic with inexpensive merchandise and collectibles)....
Oh yeah, for sure. Again, these are two separate but not unrelated parts of this process.
It’s like I said a page or so back, a ‘relevant’ film isn’t necessarily one aimed at the youngest viewing audience (or often any very specific demographic after a point - Bond I suspect crafts their stories through an organic process of what they feel they need to explore, the specific traits of the franchise, what other films are doing to some extent, and overall just finding out creatively where their gap is). You can’t capture the zeitgeist every time, but you can make a modern Bond movie.
There is the goal of course of getting butts in seats. New butts in seats. And yes, with something like horror films, you’re going after a particular demo, but with Bond it already has wide appeal across the sexes and different generations, and the name is so embedded into us, that just by recasting for the first time in twenty years will certainly have many ears pricked.
And it’s up to the writers and the director and the new actor to deliver this. Make the film “in today”, and ppl will follow.
Absolutely. Even with my long winded and vague ‘story’ idea the only way I can describe it is these ideas interest me in tandem with Bond in the modern world (ie. Him working for an MI6 which sometimes doesn’t send him on missions for that ‘greater good’, him having to be a blunt instrument for this version of MI6, and in turn having to make a decision outside of their command to save the day). It’s probably because I like The Batman and find stuff in it, and if (in the highly unlikely scenario) I got to write a bit of Bond 26 I’d try to craft a story with that in mind because it’s what resonates with me.
EON might not think the same and may do something different! Or they might go a similar route. But it’ll be with that organic process - thinking of previous Bond movies, Fleming, other films around them etc. As I said before and you said just now, just make a modern Bond movie, cast the best actor possible, and have a clear subsequent marketing strategy in mind. No tricks (of course if an opportunity akin to the Olympic ceremony comes around they’ll take it! But otherwise it comes down to that).
Appreciate it (it’s very much the sort of thing you and indeed any producer would look at and say ‘it’s not a film yet’ and they’d be right without a proper story/plot/outline!)
It’ll be very interesting seeing what a relevant/modern Bond story will become when it comes to this next film. I suspect to some extent we’ll all be a bit surprised.
Absolutely! I mean there are people on here who know they can make a better Bond picture than the EoN team, and all of the top notch talent that they bring on board, but I’m firmly in the camp they actually know what they’re doing, and the only thing I’d guarantee is the next film will likely be another global hit. And I will likely marvel that they did it again. After sixty plus years this character keeps on, not just existing, but competing with the latest box office offerings.
There’s no equation for this. There really isn’t. It’s a mixture of owning a great character, intuition, hiring the right people, the best people in their craft, marketing and distribution. But how they make this “relic of the Cold War” relevant over and over and over is puzzling, especially in a world where attention spans may be on the decline.
The Craig Era had a tremendous emotional impact on my life. I adore NTTD, in spite of some warts, but I am excited for the new era, and I have no doubt they will deliver “something similar/something new” as they always seem to be able to do. That’s their gift.
Oh yes, they know how to reinvent this character.
Bit out of the loop as I have no interest in comic con (although is it quite the same audience as Bond?), and not having any interest in merchandise either it’s a bit tricky for me to gauge, but I can understand it’s all probably lacking a bit. The game is still very much in development though and it’s early days before a next era. It’ll be something to build upon, on something that is already successful (probably the healthiest this franchise has been honestly).
Great post @peter EON is unmatched in terms of longevity of a character. As I've said before, we are one of the luckiest fandoms in the world. There are slow times sure, but do we really want Bond products out as fast as the MCU does? EON takes their time, and we should be grateful.
Thank you @peter . I majored in film studies but it’s not my day job. I’ve gotten back into screenwriting over the last few years with a writing partner.
@Burgess , Ahaha I thought you must’ve had some background. You will do well. It’s obvious you have a good head on your shoulders. You seem dialled in on both the marketing and creative.
A few of us here are produced scriptwriters — if you ever want to talk shop or have eyes on your scripts for feedback, don’t hesitate to contact me (and I can get a few of us together in our PMs.)!
Good luck @Burgess and keep posting!
I'll remember that @peter I've got a few ideas I'd love to pitch to a professional literary company/film studios.
I'm interested in what everyone thinks.
But the thing we need, as I was just having this discussion yesterday with another member of this community, is getting eyes on scripts. And lots of eyes. Professional writers, regular people who love films that you can trust; if the script has a specific subject, like the lead character is a cop or a teacher or a community activist, you’d want to try and connect with the real people in those jobs too, and ask for their feedback.
Feedback….its’s scary but necessary.
But if you ask a few on here, I’m never scary with feedback! I, and others on here, want to see success of a fellow writer, or just someone with a damn fine idea.
Whenever you think you’re ready, Max, or if you just want to spitball your ideas, just PM.
P
I can think of a few. Thankfully, they aren’t in charge of EON or IFP.
Oh, I don't only belive that I could make a better Bond film than EON. I belive pretty much anyone here could make a better Bond film than EON. And by that I don't necessarily mean better than CR or SF. I mean better than EONs average since BB & MGW took over.