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The big gamble paid off. The average film goer could have rejected Craig as Bond - be it he because he doesn't conform to the traditional image of Bond or because he's not as smooth or whatever - but they didn't.
I don't know if I would say Craig has implemented new standards. The first three Bond films are considered among the best of the series - arguably the most Fleming in tone - so I personally don't think Craig has elevated the franchise to new standards but I'm not a huge Daniel Craig Bond fan. He's okay in the role but not up there as my one of my favourite Bond actors.
Ultimately no matter what the actor looks like he has to deliver a credible James Bond performance. That is the ultimate test. If the actor can make you believe he is Bond, he's done his job. The box office stats for Craig's Bond films prove most people believe he is Bond and I'm sure the next Bond actor will convince most people irrespective of his appearance.
Nevertheless, what I don't like about all this is that Bond has become more of an Everyman. He has become too working class, the snobbery is gone. They've also overemphasised his fitness. They've put him clothes that are way too tight which makes him look like a fitness jock. They've made him more of a bodybuilder than a bon vivant.
I'd prefer a Bond who is somewhere in the middle. One who can be just enough of a fantasy figure, but one who does not challenge you're suspension of disbelief too much.
Therefore Connery and Dalton (and to a smaller extend Lazenby) have been my favourites.
Speak for yourself. I for one have always expected any actor playing Bond to have talent; which is why I rejoiced when the unconventional casting of Craig was confirmed. I knew then that EoN were taking things seriously and trying to reestablish credibility to the series.
He's had a long run, so his imprint will likely be remembered more than some others, that's all. Additionally he will have the advantage of always being known as the reboot Bond, just as Connery has always had the advantage of being known as the first Bond. That is an advantage - make no mistake. However, just as Connery was replaceable with Moore who brought a completely new approach, so will Craig.
Until SP came along.
Well that was what the general public (at least) wanted all along apparently - a more traditional James Bond film.
Including me. I do like the new take but i prefer the traditional one.
Then there are people that say " Daniel Craig is what made me interested in James Bond again!!!!", to which I usually reply, " that's exactly what you had said about Pierce !"
People forget until nostalgia hits 20 years later. I completely believe Brosnan will have a resurgence after Bond number 7 is cast. Craig much later as well.
Sure Craig is not irreplaceable but as a reboot Bond he kind of oppened a new phase for the character with a whole new take.
I guess in that way he is like Sean Connery he has given Bond a new beginning and feel, now for the new generations Bond will be seen as Craig Portrayed him just like the previous generations see Bond the way Connery portrayed him.
Heyy now i see it that's why Dalton didn't work because his serious Bond was in the same timeline as the more light hearted predecessors and succesor but if he would have started with a whole new timeline probably would have been accepted.
Even if on Her Majesty's secret service ends up in a dark tone Lazenby's Bond was quite similar to Sean Connery so were Moore even though he was much lighter and the same goes for Pierce who stayed in the same style of Sean.
all( Moore, Lazenby and Pierce) followed a set of rules which Connery setled : being a womanizer, charmer, cool and conventionally good looking and now Craig hs opened a new timeline with new rules for his succesors who I think will be anoher 4 and then will come another one with a whole new beginning and timeline.
So that means in my new theory Craig is not Bond #6 but # 1 again And if the franchise continues so Bond #12 will go back to be Bond # 1.
Err didn't Dalton do that?
I'd rather we tried to emulate the spirit of the Fleming books, particularly where the character of Bond is concerned, as I feel that's the approach with the most consistent results. It was a real disappointment to see the Craig era slip back into gadgets and quips, and that's coming from someone with Spectre and Skyfall in their top ten.
that being said - nothing can ever be done to change the mass public perception of Bond - which is why we are still being fed Hollywood pretty boys as 'Entertainment Weekly's Next Choice For Bond is (insert flavor of the week here)!"... the names announced and tauted by major media outlets are just as uninspired now as they were back in 2004 - and there were some outside the box names in there as well.. for every Hugh Jackman or Clive Owen, you got a Goran Visnjic or Julian McMahon... then along came Daniel Craig - not completely out of left field, but he certainly was not even in most people's top 10 to take over the role when Brosnan's time was up..
Agree with all this. The Moore era is literally a gag a minute, especially Moonraker. I felt that CR went back to the Fleming roots, as did Skyfall to a lesser degree, and more of that please.
Try again.
I don't think that the public's view of Bond himself as a character has changed, but I think that they certainly expect a certain kind of Bond film from Daniel Craig, just like they did from Moore before him.
In Craig's case, they expect something more 'three dimensional', as you said.
Now I think that people want to see glamour and a sort-of rarified world of privilege, a bit like The Night Manager. Apart from Casino Royale, glamour has been very intermittent in Craig Bonds and yet I think that is a part of Bond's appeal as it shaped cultural fantasies about wealth as well as masculinity and female beauty.