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Critical reception however is much better than QOS. Not that it will change anything at the BO.
Recontextualising Bond for the 21st century doesn’t mean accurately depicting modern secret agents (if they did that the films would be crippingly boring, no Bond is really realistic), it means reflecting the public mood. People don’t trust the establishment the way they did, and Craig’s Bond reflects that nicely.
Maybe people will want to feel thrilled and excited again in a positive way rather than moody and depressed the whole time. You never got that vibe watching Indiana Jones, or the goodies or octopussy
I expect a real tightening of belts and making the money go further next time out
Cheers to that.
It's my guilty pleasure too. Probably one of the Bond films I have watched the most (along with GF).
It’s one of the few I could play on the TV anytime no matter the mood.
Internationally grossed 54 mil. Cumulative is 348.3 mil.
GLOBAL TOTAL: $447.8 million.
My view on it: Most moviegoers don't care that Bond is working as a government agent -- they just want to see a story well told.
The hand-wringing about Bond as an establishment figure appears to be coming from the filmmakers (and, of course, social media influencers looking for a hot take), who apparently have such a repulsion to his job that they constantly have him quitting, then joining, then quitting again (or dying). That's not the formula for a long-running series. I think Broccoli and co. have realized that, and I suspect NTTD is the final EON production of a Bond film.
I'm not sure how one would "recontextualize" Bond in such a way that he's no longer working for MI6. I mean, if he's an ex-agent, then it would just be a variation on The Equalizer. I think that the next producers in charge of the Bond series should focus more on telling a great story than agonizing about the protagonist's job. People will still show up -- hell, the UK audiences will see it five times whether or not it's crap.
It seems those channels didn't want to do that again in September/October.
I wonder if Bond will be able to make another $200 million globally (without China and Australia).
PS. Good post @Escalus5.
By releasing it October, a month strongly associated with Halloween season in the US, I don’t think it was wise.
$100 million from China would be great but it's too optimistic imo. Fast 9 lost a 50% there, compared to Fast 8, and SP made only $80 millions in China.
I'd say that the best case scenario for Bond would be hitting the $700 million mark. I don't think it's gonna outgross F9, unfortunately, since it will do less money in both US and China.
And it needs approximately $900 million just to break even.
Yeesh.
It was a film produced for a market that doesn't exist anymore.
Just for the record, NTTD in the US will likely make less money than DAD 19 years ago. What a failure, domestically.
It's insane how the break even point is becoming so high, not just for Bond but other big budget films. I realize there are other factors at play here and the delays were costly, but I wonder if this means we'll see a stricter budget next time. I suppose, at the very least, the Amazon purchase came at a good time so the loss might not be as damaging as it might have been.
China is unpredictable (it looks like Dune will bomb next week) but what can we expect from Australia? $15/20 million?
Still less than DAD… :(
Personally I think that will be a good thing. Most of my all time favourite films are low or mid-budget things.
That’s always been my impression as well @MakeshiftPython And – unless I missed it – that element of “pre-release” hype was not present for NTTD in the US market.
It is hard to separate cause and effect when looking at the factors that may have played a role in NTTD’s US Box Office performance – I’m sure the accountants at EON/MGM, etc … will do an analytical deep dive later on – but my impression was that the “buzz” in the US for this film has always been somewhat muted. For example, I don’t remember NTTD trending on twitter (US), when the first trailers debuted last year.
Again, this is just my impression (i.e., others could have a different perspective), as I'm trying to understand the factors behind the differences in US and European box office responses to NTTD. And NTTD could still have legs at the box office. The next few weeks will tell.
That said, I really enjoyed NTTD – and plan to see it again next week.
+1.
Also, the 900m breakeven point is a load of crap.
Most of us on here don’t care, but having a Bond who’s too subservient and establishment might alienate younger viewers, who they’re apparently struggling with in America.
And they already have recontextualised him pretty well imo. Bond is the same character he always is. St George spirit, motivated by his duty. But his superiors aren’t always in the right, because that’s just a reflection of how people see them in the modern world. So, sometimes he goes against them and acts independently. As I said on another thread, I don’t want Bond going all LTK/QoS every film, but I’ve got no problem with him winding M up and defying some of his orders.
Back in the 60s the Bond archetype was the standard, but is there a single other franchise like that now? Bourne and Hunt are always going rogue. Superheroes are the big current trend, and they often operate outside the law, with police and government figures frequently being portrayed as incompetent, unhelpful or as outright villains. Rebels are what’s cool now, and I think Bond should always be cool. Being the patriotic figure he is doesn’t have to mean he always follows his government’s orders. Sometimes the most patriotic and heroic thing to do is the opposite.