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Pretty much my take. I looked on at weekly receipts and once it got past 700m and the execs said they're happy with it, that puts Bond26 on the table with no budget issues.
No, mostly just Tuesdays which are the cheap day here. I saw three films yesterday.
totally agree.
How has Dune broken even?
Budget: $165 Mio
Marketing costs: $135 Mio
Total costs: $300 Mio
(https://screenrant.com/dune-2021-box-office-hbo-max-streaming-success-sequel/)
Worldwide Box Office: only $366 Mio
The rule is, that a movie has to do at least three times its production budget at the worldwide box office to break even. That would be $500 million. And even then I don't think, they are good, because of the high marketing costs.
Dune is far from breaking even.
You're not seriously going to use Screenrant as some kind of Holy Grail of accuracy and facts, are you? :))
I have never heard anyone say the break even for a film is three times its production budget. Twice the production budget? Absolutely. Three times? Where did you get that?
Unless it’s from China I guess.
How can it be only twice the production budget, when in most countries the studio gets less than 50% of the box office?
And the marketing costs are costs, too.
And perhaps it didn’t cost anywhere near $135 million to market.
Numbers on the Internet are just numbers on the Internet. They are made up, as part of the hype to get people to see a movie.
The Sony email hacks revealed just how made up all this “three times the production budget” nonsense is. There were films mentioned there that should have been flops under the “three times” rule because of the big budgets quoted on the Internet but Sony execs were congratulating themselves on the films’ profitability.
It is all Hollywood hype. Nothing can be believed.
I am particularly cynical about alleged “marketing costs.” Thirty years ago, when a film company had to purchase every single TV advert slot to show a trailer, and other advertising was in the grip of a few newspaper companies, I might have agreed that costs would have run into millions.
But these days a trailer goes up on YouTube and it gets millions of views in the first day. Essentially free. And people talk about it on forums. That’s free too. And the tv spots and print adverts are cheap these days too, because the tv and newspaper companies have all had to lower their advertising rates, because the internet is competing with them. Marketing movies probably costs a tenth of what it used to do.
Didn’t know NTTD costed $250M more to make, lol…
This stuff is hilarious.
The thing with this $928 million break-even crap is that you don't actually have to know all that much about budget details or promotion deals to see through it. The fact is, they keep making these movies, and steadily increasing their budgets, and if the MI6 pseudo-analysis had any basis in reality, most of these movies would have lost money or barely broken even. And there is just no way that's true.
Either Barbara, Michael, and the many other people involved in financing these movies are completely inept, or the folks making up this clickbait are.
They announced Part Two, like, a month ago 😂
But they break even and make a profit at a later time with home releases, TV rights etc.
So yes, with VOD and Blu-Ray etc, NTTD will make a profit.
But maybe not during its theatrical run alone.
"BUT THE ARTICLE IS AMATEURISH-"😡😡
- I'm just happy NTTD is in good financial health.🙂
Box-office is not always the most profitable part of a film, that's for sure. There are sponsorship, DVD, VOD, merchandising, marketing tie ins, TV and a whole range of things that make a film profitable after its theatrical run.
It all depends on how the project is constructed. Just think about the insane amount of money deducted from product placement and partnerships for a film like NTTD. We're talking about something in the $100M range...
No stress here! I'm glad the movie's doing well!
I'm just fascinated by how a single, anonymous, terribly-reasoned article can be picked up by so many "news" outlets and quoted as an authority all over the place. I don't think I've ever before been able to witness the entire chain of dissemination of nonsense.
That's how media works these days. Luckily, in this case it only has to do with something relatively insignificant.
It's not insignificant, if the result is,
that people have on their minds, that Bond flopped while Shang-Chi and Dune were hits, when in reality it is the opposite.
It has to do with image-PR.
With the world wide gross of NTTD, people should have on their minds, that Bond is THE hit of the year. That's what the media should transport with their articles.
Exactly.
I don't think there should be any fears from anyone about the franchise's future or any worry about more films being greenlit. NTTD proved that no amount of delays and worldwide chaos can stop Bond from cleaning up like he always has, specifically under this particular 007. Daniel Craig made people cry who only watch these movies casually, showing the reverb this character still has for people. If NTTD's success in the face of everything in its way doesn't prove Bond is alive and well, nothing will.
An apology won t do. They need to take the knee!
"Worst movie ever! I am only going to watch it thirteen more times."
This made me laugh! 😁😁
That seems to be what will end up possibly holding Denis Villeneuve back. He's a Nolan type who can't make money, it seems. Blade Runner was a big shock of a failure, and him coming out with a movie in this climate didn't help his chances of Dune profiting. Feel bad for the guy, because his talent is unquestionable.