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Comments
No way it hits $926MM, but basically all these tentpoles are going to lose money and I doubt it will adversely impact them going forward.
To quote M in NTTD: "C'mon, Bond."
"James Bond Fever" is kind of funny given the circumstances of the delays!
As I said previously, I think this movie is going to do well. I just don't see it repeating SF numbers.
No, the product placement numbers are way too opaque for them to have been factored into an artificially specific number like $928 million. For Skyfall, there are conflicting reports ranging from 20-40 million pounds paid by Heineken, plus even more spent on Heineken ads that conveniently marketed the film. Nobody really knows. And that's just one deal. And all of these articles are based on a piece of pure speculation created by MI6 HQ.
This JoBlo article mistakenly attributes the break-even number to Companies House. And that level of journalistic sloppiness goes all the way down the chain back to the article from MI6 HQ, who later made incorrect claims about cinema rules in at least one country (which is to say they were wrong about the only country I am certain about, and they're almost certainly wrong about others).
Now, as I said before, they don't discuss the huge sums paid by tourist boards, beer companies, etc. But those huge sums should be shaved off the budget to reach a break-even point. If they've already deducted those unknown amounts somehow, then these recent Bond films are among the most expensive movies of all time. And that would be odd, because using the simplistic math presented here (break-even point = 2x reported budget + 2x estimated marketing budget), all of the Craig movies bar Skyfall lost money or barely broke even, but they keep forging ahead anyway with crazy expensive movies.
None of which is to suggest NTTD will reach its mysterious break-even point!
Again, I don't know anything special, I just can't believe that, pandemic or not, EON budgets films so that they have to be the among their most successful ever to simply break even.
I'll be glad when this movie has finally been released and is behind us. It feels like we've been talking about this movie and its possible potential for ever. Not long now.
Indeed and because it's been 6 years since the last film, that's a long time. I feel bad for Craig to end his run this way but the initial delays on all on him. He should have pulled the trigger faster on his decision.
As far as the BO goes, it will do well but has a ton going against it. In addition to what has been said, we must also compare to recent tent poles like Black Widow, which made a paltry 378 mil. Marvel is the biggest brand in the world and the average per film leading into BW was nearly 1 billion. Yes, the AVERAGE was that high and BW made under 400 mil. Ouch.
Plus, if NTTD winds up being as anti-white male as it seems by the marketing... things won't go well in Western countries. Word of mouth will harm the ongoing financial take week to week. I just hope the film is good and Craig goes out strong.
You mean "eastern countries", right?
Because that's where there might be more anti-female people around.
The western world is the one, that can deal with strong female heroes and embrace them.
Uhm…where are you seeing this “anti-White male” marketing? Nothing I’ve seen reads close to that. At all. I guess competent minority women within stories translates to “anti-White male” for you.
Progressive thought views the Nomi character as a challenge to white masculinity.
https://www.flowjournal.org/2019/09/nomi-no-me/
+1
When there's a narrative out there about "challenging white masculinity" and "Bond's a rapist" and "yay, Nomi wants to shoot Bond in the knee", some people are gonna expect that the film isn't going to be their bag, and "you don't want a Black woman as a OO" or "you should be more comfortable in your masculinity" shouldn't necessarily be the response. If folks are saying that NTTD is going to bring big changes to Bond, they should not also be saying that there's no reason to single out this movie or character for concern.
That said, certain folks should definitely stop hyperventilating about all of this, at least until they've seen the damn film!
The entire world is antiwhite. If you don't see that, open your eyes.
Persecution complex is definitely a recurring trait in white male fragility.
Being a non-White person, I know that’s BS.
This is a serious misreading of modern culture and NTTD. White masculinity isn’t the issue. White supremacy is the issue. But we digress. Having a competent woman of color challenge Bond has nothing to do with his Whiteness or his masculinity. It’s a pissing contest, of sorts, but one based upon career ambition not racial hate.
I was referring to the article shared above, not stating my own view. That's just what's out there and it's part of what people are reacting and overreacting to. None of us has seen the movie, and most of this stuff strikes me as a pissing contest, honestly!
I wonder if DC gets a cut of the box office or profits ?
As a non-white as well, I want everyone to quickly consider the following and then let's all get back on topic, please.
February is black history month in the States and is celebrated. What if someone tried to make March White history month? Consider the outrage that would follow. Every single other group, including mine own, Hispanic, can come together to celebrate their culture, EXCEPT FOR WHITES. If that happened, media, academia, the entire infrastructure of the planet would call them vile names and attempt to destroy them.
Think about it. Now, back to Bond!
That’s an incredibly reductionist and obtuse view. Black History Month is observed because the diverse achievements of Black Americans were not studied, celebrated or--in many cases--even acknowledged. White Americans are the racial (or ethnic) majority within the US. White history is, by default, the center around which curriculum and culture are fashioned. White history month doesn't exist because it doesn't need to exist. White history is taught, lived and experienced. Black history, on the other hand, is typically limited to a highlight reel of slavery and civil rights. Those should be studied but Black achievements in the US go well beyond those periods in history. In many cases, those achievements were made in spite of slavery and American apartheid.