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I wouldn't be too worried about it. Between the R rating, Margot Robbie and Harley Quinn are the only things going for it right now.
https://variety.com/2018/film/box-office/glass-box-office-opening-weekend-m-night-shyamalan-1203095882/
It's early estimates are at $70-75 with many saying that it could go higher.
This would be the same as Spectre's opening weekend in the USA back in November 2015. Glass is the only 'event film' to open in Jan 2019 and if it gets good reviews, it's likely that it'll meet those projections.
There are a some who have deemed Bond's move to Feb 2020 with a slight dubious mood. I've heard some refer to it as 'off season' as the early months were usually reserved by studios to offload titles they have little faith in.
However, times are changing and if the product is good enough, people will come. This is most evident in the world of streaming. The most talked about film at the moment I'm writing this post is Black Mirror: Bandersnatch. It's a 'must-see film' and Netflix gave audiences 24 hours notice and social media and the internet has erupted.
In a world we are saturated with content, I think a Bond film will always rise to the top - but if you give the film a clear run in Feb 2020 we could be looking at a positive and possibly permanent move for the franchise.
I wonder if one day they will do something exclusive for Bond on Netflix.
Might seem strange to some, but that might actually happen at some point.
We may be closer than you think...
I don't think we would see traditional theatrical windows disappear, but the Netflix model has been so monumentally successful that other studios are growing envious.
Disney have stated they will start their own rival streaming service (with original content alongside their library) and Warner are going to launch one, etc. So, whilst we might not see Bond debut on a streaming service, the digital download may go to a studio streaming service shortly after theatrical release.
However....If there was one major franchise I could see striking a deal with Netflix it would be Bond.
The Bond franchise is a little nomadic - it has no studio home. Bond 26 may move to a streaming giant (Eon talked to both Amazon and Apple for Bond 25). Personally, I think the idea is quite cool.
Also, Cary Fukunaga has had two major projects at Netflix. So Eon are paying a lot of attention to the studio. Plus, they have a huge amount of disposal cash to make a very lavish film. If any studio would pay to getting the perfect Bond film, it would be Netflix.
Finally, there is also the weather. In some areas it will be particularly cold and wintery during that timeframe, which may also reduce viewings.
I see your point, @bondjames. Any film can benefit from the Christmas period, which shouldn't be underestimated.
Norway is usually cold during January/February, but I have never heard about that affecting box office; cinema is usually popular during the winter months and periods of bad weather (as far as I know) – a rainy summer for example is good news for the cinemas.
It will be interesting to see how this new release date works. The film will need some enticing hooks - either cast, title song or plot - preferably all three.
The advantage with a February release date is that they can go heavy on marketing during the Christmas period, when a lot of people go to the cinema anyway.
Regarding marketing, I'm predicting the theatrical trailer will almost definitely be attached to Universal's Hobbs & Shaw in August '19.
But with summer blockbusters opening earlier and earlier, February has now become quite a strategic month to release a tentpole.
James Bond, on Valentine's Day, 2020, will be fine.
My longtime idea is EON release an IMAX short feature between the regular missions. It's a natural. They could even film it when their production team is assembled for the major film.
Netflix, almost as good.
That's a great idea, but I'm not expecting it to happen.
Does anyone know when will they reveal what the budget is for Bond 25? That might tell us about their box office expectations.
Something tells me they aren't chasing bigger this time around, but we shall see.
✦ Deadpool was released on February 14, 2016 and made $783,112,979 worldwide.
✦ Black Panther was released on February 16, 2018 and made $1,346,913,161 worldwide.
With the summer window getting wider, February has become the new strategic month to release blockbusters.
Bond on Valentines Day 2020 will be a huge sell. Plus it gets it out of the overly crammed 2019 holiday season. According to THR, they were considering a similar move even if Danny Boyle stayed on as director.
I'm surprised to not find too much antipathy to Bond on a streaming platform. Personally, I could see it happening. We would still get a small cinema window but the buzz would be deafening if it went online within days of release.
Good point – although that's just two blockbuster films (there are probably a few others too). But traditionally we haven't seen February as a "blockbuster month". It's a release month worth exploring for sure.
It's interesting if they already considered the February move with Boyle. EON will no doubt have seen what moving the release date away from the Christmas period can do (with those two films you mentioned).
Absolutely agree re. Bond on a streaming platform. It's really all just about how they manage it – how close to a theatrical release should a streaming release be – and on which streaming service. I think EON could benefit from aiming at a solution like this before everyone else does it. They could gain a lot of publicity from being the first franchise to really make the jump.
You know, I'm not surprised at the possibility of Bond being on a streaming service like Netflix hasn't been met with much outrage or resistance because imo I feel like the overall cinema experience as great as it still can be has taken a huge nose dive. Costa are going up, people have some seriously impressive tech in their homes for a great movie viewing experience and streaming content have production values on par with traditional theatrical releases and most of all, the viewing experience can be a lot more enjoyable and at the very least a lot more convenient.
As I really REALLY think about it I personally wouldn't be fussed if Bond was no longer released in cinemas but to be streamed instead. SF was the biggest Bond movie in over 30 years (probably) and I've found that shows like Line of Duty was more talked about than SF ever was in my work place and within my varied circle of friends.
Thanks. I didn't know that.
Glass is getting destroyed by critics. Below 40% on both Rottentomatoes and Metacritic.
Amen. Same to Rotten Tomatoes as well. People trust that website too much.
I pray to god that Bond 25 turns out to be a great film. Wether it beats SW or Frozen for BO numbers I couldn't care less about to be honest...