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Sorry, but I don't see that. Do you mean because it has a long bonnet? The E-type is altimate example of fluid lines. It's Art Nouveau vs Bauhaus.
It does, and they put it out there, so the first thing people are going to do is see if you actually didn't copy anything. It's a line that belongs to the history books and fitted the e-type. But it this world we live in now every design language has been tried already. This concept does look a bit like the Spectre. Hence the 'copy nothing' doesn't really hold up.
I personally love the line-up they held on to until last month. The F-type (allthough I preferred the one before the latest facelift), the XF, XE, I-Pace and E-pace are all good looking cars. And the XF (the only one I drove) was a blast to drive. Power at hand, sharp steering, luxurious, responsive. A car you can enjoy AND drive long distance in. That, coupled with it's understated beauty, makes it highly desirable to me.
The concept here, well, doesn't tick those boxes. Obviously I don't know what it drives like but the outside isn't understated at all. And beautiful, no. Impressive, yes. The interior isn't luxurious, isn't nice to look at and doesn't look comfortable. Sitting in your hallway for a long time isn't nice, not even when it's a villa.
The logo is more fit for a fragrance (nobody has yet talked about what the car smells like), and that JR logo on the wheels just looks cheap to me.
Now if what Harry says is right, and Jaguar is aiming fir the US and Chinese markets, I'm afraid they're probably 10 years too late. It seems to me they're gambling on a new design language, new markets and new public all in one go. That's bold if it goes well, or plain foolish when it goes wrong.
I don't see the E-Type as nouveau at all, but there are plenty of references in the profile, the curve of the back of the car (in elevation and plan view), the long bonnet profile and, most clearly of all, the two vertical shutlines between the front wheel and door is a clear nod to the E Type. They've even brought in the straight line slash across the bonnet from the E.
We've been here before where you say you can't see design details which have followed from one car to another.
Just the briefest google shows I'm not exactly the only person to have noticed it:
https://jalopnik.com/the-haters-wont-admit-jaguars-new-type-00-concept-looks-1851711674
I do think they've confused their messaging slightly by going in so strong on the 'copy nothing' idea when they have a produced a car which nods back to the E Type as this one does. They've also mentioned E Type a lot in their promotion of this right down to using two cars to launch it, one of them blue; I dunno, either you're all about your history or you're not.
They clearly are trying to redirect their brand to some extent, I don't think it's really worth complaining that this car doesn't do exactly what the old ones did, because it's not trying to be the old ones (apart from harking back to the E Type, which gives confusing messages, as I said). I think as Harry said, they're aiming to go a bit more into that luxury market, more where the Range Rover is I guess; because RR works for them and Jag doesn't, really. Like a sort of fresher, younger Rolls Royce.
I wouldn't pay too much attention to the interior- that's the bit of a concept car which rarely makes it.
It is like a fragrance, yes; it's trying to move into the fashion brand arena. I don't mind that idea, I guess we'll see if it works or not.
Honestly I do get the complaints that they've seemingly been trying to piss off their current customers, and some of the things they've said in response to the response to their brand film have been a bit like that, which seems a bit unwise when you're trying to sell cars to anyone; and there's no point in being picky when you're trying to sell cars.
Equally I think I've heard that a lot of people in the US and China don't have much of an opinion on the Jaguar brand- they've heard of it, and that's about it. So maybe it doesn't matter.
Not sure what you mean; these markets are going? I guess the Trump tariff thing and potential trade war he'll start does make it look possible it's going to be trickier from here in, but JLR know their customer base I'm sure.
If I'm honest I've never been a huge fan of the E Type: it looks a bit too much like its weight is up high to me, there's something ungainly about the high roof and glasshouse, and those thin wheels. But I do like the lightweight versions, the design really works then I think.
It's not the first time Jaguar have shocked people with a slabby design: the XJ-S did that too in the 70s- I actually prefer that to the E.