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I guess in the 60s there were more Italian films being shown internationally? Giallo and Spaghetti Westerns and all that (although I guess they were dubbed so no ciao). I guess in the ten years before there were some bigger American films which showed Italy and were shot there which I guess hadn’t really been seen by as many viewers in the US/UK prior (off the top of my head I’m thinking of Roman Holiday - can’t remember if they jokingly say ciao or anything). That and I guess international air travel/holidays were becoming more prominent….
I don’t know if people widely said ciao in the 60s, but if I were going to guess it’d come down to factors like that as to why Bond says it in the early 60s.
EDIT: Wiki tells me Hemingway’s A Farewell to Arms used the phrase and that’s credited to introducing it into English. I don’t know how true that is, but I reckon it’d been a term around in English and ultimately popular culture for a while.