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Comments
of course they think QoS is cool they watched other action movies so that is what they expect from action movie,they dont expect something else
Sure, there's a need to appeal to the widest demographic possible, sure it's important to EON to get their 12A, but Bond is not Transformers, and neither should they be marketing it in that way.
Let's not forget that whilst there is a huge market from the teen demographic, the franchise has a built-in fanbase that is considerably wider in age. There are fans from every age group, from 16 to 60. To focus on just making Bond "cool" for the teen market will alienate many of their existing fans - and that's a lot of bums on seats they can't afford to lose.
My feeling is that they won't try to turn Bond into Twilight of Harry Potter. If anything, they'll continue to turn to Oscar winning actors, directors and writers to make the franchise more adult in content.
The overdose of action in QOS is the main reason it ended up as a dissappointment. I would happily lose the pointless boat chase and plane chase for 10 more minutes of plot.
This is the only other major release that November as Monsters University will now be released in Summer 2013.