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Maybe it's a tradition since the 2006 reboot. But for the first 20 movies it was a more mixed proposition.
GoldenEye (secondary villain, but still a villain)
http://www.impawards.com/1995/posters/goldeneye_ver2_xlg.jpg
A View To a Kill (main villain, secondary position, upper left)
http://www.impawards.com/1985/posters/view_to_a_kill.jpg
On Her Majesty's Secret Service (main villain, lower center)
http://gorillaofthegasbags.com/wp-content/uploads/2012/11/ohmss-poster.jpg
U.K. The World Is Not Enough, both villains
http://www.filmoria.co.uk/wp-content/uploads/2012/09/The-World-Is-Not-Enough-poster.jpg
From Russia With Love (secondary villain, left center)
http://www.impawards.com/1963/posters/from_russia_with_love_xlg.jpg
Live And Let Die poster (two secondary villains)
https://upload.wikimedia.org/wikipedia/en/3/36/Live_and_Let_Die-_UK_cinema_poster.jpg
The Man With the Golden Gun (main and secondary villains in secondary positions)
http://www.movieposter.com/posters/archive/main/38/MPW-19431
The Living Daylights poster (a variant, but with villains on the right)
http://gallerytheimage.com/sites/default/files/imagecache/Original_Watermark/007_the_living_daylights_a1_us1sh.jpg
Licence to Kill (villain on right)
https://operationgrandslam.files.wordpress.com/2015/02/licence-to-kill-poster.jpg
U.K. version Tomorrow Never Dies
http://www.impawards.com/1997/posters/tomorrow_never_dies_ver5_xlg.jpg
Moonraker (primary and secondary villains)
http://i.dailymail.co.uk/i/pix/2012/01/11/article-2085176-0F6B153800000578-614_634x445.jpg
Sanchez was on one of the Licence to Kill posters.
http://www.filmpro.ru/materials/40533
But of course why not go new ways and have the baddie on the poster, Waltz sure is photogenic.
Actually I would like a poster with the main characters all on it.
People know Christoph Waltz. People who don't keep up with Bond news and maybe haven't seen a trailer and might not have known he was in it might go see the film because they're Waltz fans, if they see him on a poster in the theatre. He has a lot of draw.
Very true.
I'll say it again, we're like rats in a drum! With nothing to eat, we eat eachother!
But who will be the two remaining? My guess is @Gustav_Graves and @RC7 who will be battling about an argument they had about how they were arguing about the color of a dinner jacket ;)
SPOT-ON AND PROBABLY THE TRUEST STATEMENT MADE IN THIS FORUM SINCE QUITE SOME TIME (yes capital letters :)) )
Just call me the last rat standing.
And let me make this clear:
To start pre-sales nationwide for a movie that will not open for another 7 weeks is unprecedented.
I said this before, the Walt Disney Corporation who has the distribution rights in Switzerland for Bond is expecting Spectre to shatter ticket sales records, surpassing Skyfall (3rd highest ticket sales ever) and even Titanic which still holds the record.
And I've heard, they expect the same for Germany and Austria.
Sure, Walt Disney Corporation may just be wrong, but it sure looks promising for Spectre in the German-language region which is by far the highest populated area in Europe.
I'd like to nominate myself for winner of shortest sentence with most Bond titles.
"I've been saying for years....."....that "SPECTRE" will be outgrossing "SkyFall" considerably ;-).
I believe, anything above 1 billion is an enormous success this year for Bond. Twice in a row...
I'm not sure if I prefer that to be intentional, or "Autocorrected".
=))
...well at least we aren't fighting. Yay lol
I'm not so sure anymore the billion is so difficult to reach.
Don't forget that even if 10% less tickets will be sold that Spectre nonetheless will make more money than Skyfall !!
That's something that gets "forgotten" most of the times.
Especially IMAX tickets are much more expensive than in 2012 and this time Bond will be seen even more at IMAX than 3 years ago.
In the end the revenue will (as usual) be the measure of success, that may be wrong or not, I guess that's a matter of opinion.