Should Bond 23 go viral?

2

Comments

  • HASEROTHASEROT has returned like the tedious inevitability of an unloved season---
    edited June 2011 Posts: 4,399
    Bond theme - okay

    No Q - he's been absent in films before.. do we not count those either?

    No Moneypenny - didn't bother me in the slightest... why force a character into the end of a story that picks up right where CR left off?

    superficial problems to say the least...

    i grow tired of people using the No Bond theme, No Q, No Moneypenny cop outs... the only one that really holds any water IMO is the gun barrel.. thats about it.... i would take an amazing movie that had none of those elements - than a lousy film that had all of them... thats all i gotta say..
  • DaltonCraig007DaltonCraig007 They say, "Evil prevails when good men fail to act." What they ought to say is, "Evil prevails."
    edited June 2011 Posts: 15,723
    i would take an amazing movie that had none of those elements - than a lousy film that had all of them... thats all i gotta say..
    So... you prefer a unrecognizable action film than a Bond film that clearly is a Bond film ? Tell me - if you don't want all the traditional, cliched Bond elements... why bother using the James Bond brand for new outings that bare no ressemblance to the previous films ?

  • HASEROTHASEROT has returned like the tedious inevitability of an unloved season---
    edited June 2011 Posts: 4,399
    because all of that is superficial in my opinion - if there can be an amazing James Bond movie, that did not feature any of those elements (except maybe the gun barrel - as i stated in an earlier post).. i would gladly accept it... the definition of a James Bond movie is this: "a film that features super spy James Bond glob trotting the planet to stop evil maniacal villains from gaining global domination" - that's basically ever Bond plot wrapped up in a nutshell ..... you don't say - (all of the above), while also flirting with Moneypenny, getting gadgets from Q and times where we need to here the Monty Norman Bond theme - just to let us know it's a James Bond movie... just based on the fact alone that there is a character named James Bond, who is a British spy, who prevents a global or regional catastrophe should be enough to technically warrant it as a James Bond movie - your own personal feelings aside.....

    But don't put words into my mouth saying that I wouldn't welcome back of those elements, or that i don't like them... because i do, and because I would welcome them back... but not in way that they are thrown in there just for the sake of throwing them in there just for the hell of it - because "that is what defines a Bond movie" - to me, thats just angry fanboy nonsense... if they aid to the plot, then so be it - put them in...

    i respect your opinions - please don't assume that you can just trample over mine...
  • Posts: 2,491
    hm but if bond dont have it trademark moments what would be the difference between bond and other action movie?there can be movie about spy saving the world is it bond movie?
  • HASEROTHASEROT has returned like the tedious inevitability of an unloved season---
    edited June 2011 Posts: 4,399
    LMAO.... alright - I've had enough.... this is hurting me way too much :-)) :-))

    I'll just resign from this debate - with an "Agree to Disagree"... both of us have our views and personal feelings - and it's obvious neither of us are going to budge off... i like CR and QOS, and you don't... let's just leave it at that shall we...
  • NicNacNicNac Administrator, Moderator
    Posts: 7,584
    hm but if bond dont have it trademark moments what would be the difference between bond and other action movie?there can be movie about spy saving the world is it bond movie?
    Fair to say @haserot has answered that more than once. Just check out his earlier posts.

    The Q/Moneypenny argument is understandable. They were good characters, but hardly essential. By half way through Moore's time as Bond the Q/Penny scenes were being crow barred in just so they were there. By the time Brosnan was on board these scenes (or at least the Q scenes) were getting clumsier and slightly uncomfortable.

    They looked under-rehearsed.

    Brosnan was hamming it up and his Q scenes in GE and TWINE were probably his worst acting in the series.

    By all means bring them back, but it needs an overhaul. And I think Craig would do them justice.

    But, to answer @dragonsky, there are many, many elements to a Bond film which establishes it as a Bond film. Q and MP are not as essential as you may think
  • DaltonCraig007DaltonCraig007 They say, "Evil prevails when good men fail to act." What they ought to say is, "Evil prevails."
    edited June 2011 Posts: 15,723
    Sorry if I was a bit rude, haserot... This is a debate that really passionates me !! :-bd

    Super 8 just got a hand-drawn poster... Could Bond also return to the classical posters that were really awesome?


    image
  • Posts: 136
    "Super 8 just got a hand-drawn poster... Could Bond also return to the classical posters that were really awesome?"

    I hope so. The early Bond posters were fantastic and it's a part of the franchise's history which should be mined again. The "James Bond Movie Posters" book by Tony Nourmand is a collection of all the film posters from Dr No to Die Another Day. It shows that the early stuff is exceptional. Well worth picking up, if you haven't already.


  • Getting this conversation back on track: Yes, I fully think that EON should go viral with the marketing for Bond 23.

    Not only would it have a positive effect on the 007 fans eagerly awaiting the next film, but it would also be a good way to advertise to those who haven't been interested in a James Bond movie. Straight commercials and posters don't grab and keep people's attention like interactive/viral or guerrilla marketing.

    When viral ads/sites for video games are getting more attention than the advertising of the largest of the movie franchises, something is at least a little bit wrong.
  • Posts: 421
    On the point about posters, I really liked the first CR teaser. It was almost hand drawn, or in that style anyway, and gave just enough of a tease for us to be interested. But for viral kinda stuff you need internet popups, ads, apps, as well as 5-10 second trailers, that just make you wonder. A mysterious website title that doesn't have "bond", "007", "jamesbond", "film", or "movie" should also keep people guessing and interested. When you arrive at the website, you should also go through a process of finding out what exactly the film is... but you could have a "skip to site" button.

    Ah, the ideas are getting me excited. Roll on details!
  • edited June 2011 Posts: 2,115
    Going back to the original topic, I agree Bond 23 should try to go viral, or use the Internet or other newer marketing methods. For example, a lot of big movies use the large San Diego comic book convention to build word of mouth. Daniel Craig appeared there last year concerning Cowboys and Aliens, a year before that movie would premier.

    In TV, CBS has been using YouTube and the Internet as part of its marketing for the Hawaii Five-0 reboot. Five-0 also was represented at last year's San Diego comic book convention (2 actors and an executive producer), which included the unveiling of a video showing how the theme had been re-recorded in a more traditional arrangement.

    So far, Bond 23 had had a haphazard publicity buildup. Eon put out a press release about hiring Peter Morgan before he had done a treatment. Since then, it has barely said anything. Its press release that Bond 23 was back on after the MGM bankruptcy didn't mention Judi Dench was coming back. That wouldn't come until Dame Judi had a BBC interview. There was also the Sam Mendes tease. Mendes told the Wall Street Journal that it was only "speculation" that he might direct while his publicist confirmed there had been talks. Oops.

  • HASEROTHASEROT has returned like the tedious inevitability of an unloved season---
    Posts: 4,399
    So far, Bond 23 had had a haphazard publicity buildup. Eon put out a press release about hiring Peter Morgan before he had done a treatment. Since then, it has barely said anything. Its press release that Bond 23 was back on after the MGM bankruptcy didn't mention Judi Dench was coming back. That wouldn't come until Dame Judi had a BBC interview. There was also the Sam Mendes tease. Mendes told the Wall Street Journal that it was only "speculation" that he might direct while his publicist confirmed there had been talks. Oops.
    Peter Morgan was indeed hired on to start writing the treatment - but when he was in the middle of it, the whole MGM fiasco happened and the project was but on hold.. Morgan was a casualty of that whole situation..

    Dench was confirmed as to staying on as M before and during the MGM financial crisis - just like Craig...

    with Mendes, here is the thing... in Hollywood, nothing is official until the dotted line is signed.. and i'm EON and Mendes agreed that he was their guy, but until the situation with MGM gets cleared up, he'd be a "special adviser" (as they couldn't contractually move forward in hiring a director, because a director's salary is factored in the production budget, which they obviously didn't have yet) - anyone with half a brain could read between those lines and see past that phony title....

    every Bond movie (and every film for that matter) has rumors swirling around production, it's the nature of the industry.... MGM and EON haven't publicly started campaigning the film yet - which they likely won't do until right before filming, when they have their press conference to formally announce the cast to the media.

  • 1. Mendes said it was "speculation" at the same time his publicist said Mendes was in talks. That's clumsy. If Mendes couldn't talk about it, he should have just declined to comment.

    2. The short press release saying Bond 23 had a release date didn't include any mention of Judi Dench. Again, that was clumsy.

    3. Other movies are beginning their marketing long before the movie hits theaters, such as Cowboys and Aliens and the Batman movie coming out in 2012. Eon may want to study such marketing efforts to see if they can be adapted to Bond.
  • HASEROTHASEROT has returned like the tedious inevitability of an unloved season---
    Posts: 4,399
    Other movies are beginning their marketing long before the movie hits theaters, such as Cowboys and Aliens and the Batman movie coming out in 2012. Eon may want to study such marketing efforts to see if they can be adapted to Bond.
    okay - but do you realize that the difference between those films and Bond, is that when those films begin their marketing - principal photography has been wrapped.... it's hard to market a movie when nothing has been shot, and no one other than Bond and M have been cast - would you agree?..... Cowboys and Aliens - and films like that, have been done for a year - because they need that amount of time to add in all of the CGI special effects - so usually, when "teaser" for those hits - often times the CGI effects aren't even completed, and obviously the film is still being edited and scored..

    Batman - is currently being shot... thus, they would have stuff to leak to the internet....

    also realize the amount of time these movies are made in - and then released.... your logic would hold water if they wrapped up filming this year, and then were ready to release it next year..... Bond 23 is being scheduled to start filming somewhere between October and December of this year - with a wrapping date probably around February or March - which then the film will be edited - with a teaser to be released by the start of the summer blockbuster season..... it's been that way for a long time

    but usually when production is going on - either production stills, or set pics are usually released... when Bond is being filmed, it's big news - so there is usually cameras all over the place....

    again - both CR and QOS combined for nearly over $1.2 billion at the box office, i'd say their marketing for now is just fine.

  • <<again - both CR and QOS combined for nearly over $1.2 billion at the box office, i'd say their marketing for now is just fine.>>

    They hired someone -- Peter Morgan -- who later said he didn't care for the Bond character and made a big deal of it *before* he ever completed a treatment. It was Morgan who later said he never finished a treatment. And he had *months* to do a treatment before MGM's financial situation worsened.

    They couldn't get their stories straight -- Mendes said it was only "speculation" that he might direct Bond 23 while his publicist acknowledged there had least been talks.

    When they put out the release that Bond 23 was back on track, they put out a short press release. Judi Dench had not been publicly confirmed before that. They didn't do so in the release. Dench had to get the news out herself via a BBC interview.

    None of this is good marketing.

  • HASEROTHASEROT has returned like the tedious inevitability of an unloved season---
    Posts: 4,399
    yes Morgan never finished a treatment - BECAUSE THE PROJECT WAS PUT ON HOLD!.. that means all work on the film - yes, even script writing, STOPS.... working on a treatment, and polishing up Purvis and Wade's work, does not take only a month or two... ask Paul Haggis that question, and how much time he had to work on QOS before the writers strike went down - because he wasn't finished with the script, and he had been working on it for a few months - but he was forced to hand it back over... there are reports confirming that on set, parts of the script weren't even completely finished, so they had to play it by ear... Morgan was brought on board, but then was let go AFTER the project was put on hold......... and you know what, a lot people say they don't like the Bond character - but he liked it enough to accept it's paycheck right? - which no doubt he still got paid for putting in what time he did....

    Mendes says "speculation" - his publicist says "in talks"... toma(y)to - toma(h)to....... how was this a black mark? - he's directing the bloody thing now ain't he??... as i said previously - anyone with half a brain knew exactly what was going on...... by this same theory - every time a new actor is "rumored" to be the next Bond, or possibly star in the next movie - but then those rumors get denied.. then those would all be bad publicity right? - horrible marketing right?.......

    IT'S NOT MARKETING! - IT'S JUST THE NEWS!! - I don't think the new heads of MGM and EON, are going to put out a bunch of false news, thinking "this is brilliant marketing" ... around productions like this, people talk - and that person tells someone else, who tells someone else, who knows a guy who knows someone that works for news source (reliable or not) and thats how these stories break... it's not MGM or EON making official announcements....... god man, get a clue...

    what they have OFFICIALLY announced thus far, is this.... Bond 23, written by Neal Purvis, Robert Wade and John Logan, will be released in October of 2012 (in the UK) and November (US).. it will star (as of right now) Daniel Craig as James Bond and Judi Dench as M... Sam Mendes is directing, and Roger Deakins will be his DOP... that's it - that's all "they" (MGM and EON) have put out there in terms of marketing... anything else, is purely speculation and rumors floating around (unconfirmed) about anything else.
  • edited June 2011 Posts: 2,115
    Morgan worked on the project for months before the MGM financial situation worsened. Once it was cleared up, he had no interest.

    Also, Eon didn't announce Roger Deakins. Deakins announced it on his website.

    Very little of this has been coordinated. Dench and Deakins made their own announcements. Eon didn't.That's what I mean about being haphazard.

    Also, remember when there was the 1989-1995 hiatus. There was an Eon-endorsed fan convention in Los Angeles in October 1994 -- months before the cameras started rolling on GoldenEye -- to build interest in the new 007 film.

    Haserot, we'll just have to agree to disagree. So far, the marketing seems pretty haphazard to me. While Casino Royale and Quantum of Solace had large grosses, those films were five and three years ago respectively. That doesn't ensure Bond 23 is being marketed well.

    Also, I'm not urging "false news." That's a straw man argument (i.e. I never advocated "false news," you're criticizing something I never called for) I'm just urging straight talk. Mendes, in early 2010, clearly was not playing it straight when he said it was "speculation." It may not have all been nailed down, but it was not specualtion. The most tactful way to put it was that Mendes was mistaken.
  • j7wildj7wild Suspended
    Posts: 823
    speaking of trailers - I have the trailers for all 22 movies, am I allowed to share them?
  • I do remember, for Quantum of Solace I found two somewhat viral videos on YouTube. Both were Character "posters" of Daniel Craig as Bond, only halfway through he started moving, or looked towards the camera, and then the QoS logo came on. I thought that was great, and they should have used those a lot more!

    Bond 23 going viral with those kind of things would be great
  • DarthDimiDarthDimi Behind you!Moderator
    Posts: 24,256
    speaking of trailers - I have the trailers for all 22 movies, am I allowed to share them?
    You have them on DVD, filed on your computer, as a YouTube collection,...? What do you mean you 'have' them?

    If it's a matter of YT, you can link us to them. If you somehow ripped them from the DVD's or downloaded them from someone who did, you are by no means allowed to share said files openly on this forum.

    That said, I believe most of us have links to the trailers, to compilations of the trailers, and of course to the bonus features on the DVD's and BR's.



  • j7wildj7wild Suspended
    edited June 2011 Posts: 823
    I have them on my computer and I am sure some of the older Trailers, especially the Connery's and Moore's films, many of the members here have not seen them!

    I downloaded them off the internet over the years, some are mpeg, some are VOB, some are avi, some are mkv; I don't know where thee people who posted them got them.

    The ones for CR and QoS I got off the official James Bond website and Apple Trailer page - they are not illegal.

    But why should they be illegal? You are saying I can't share them unless they were from YouTube.

    Where do you think YouTube gets their stuff from?

    If I was to upload any of these trailers from my collection to YouTube, then in your opinion they go from being illegal to legal?

    Pretty thin logic you are using there!!
  • DarthDimiDarthDimi Behind you!Moderator
    Posts: 24,256
    I'm sorry my friend. I'm not making this logic up. We have a policy. You can't share copyrighted material but you can link to pictures or YT's. If a user rips something from YT, that's his doing. We never agreed to that.
  • edited June 2011 Posts: 4,619
    Gosh, so many misinformation in this thread, it hurts my eyes! Just to name two:

    1. "Super 8 just got a hand-drawn poster". No, it did not. That hand-drawn poster is fan-made.

    2. "Morgan never finished a treatment". Yes, he did finish a treatment. Proof:

    (from 3:52 to 4:20)


  • j7wildj7wild Suspended
    Posts: 823
    I'm sorry my friend. I'm not making this logic up. We have a policy. You can't share copyrighted material but you can link to pictures or YT's. If a user rips something from YT, that's his doing. We never agreed to that.
    then I will upload them to YouTube and post the links her, per your written permission that you just given me.

    you are like the Senator that wants to pass the Protect IP law - draconian and dumb!
  • BennyBenny Shaken not stirredAdministrator, Moderator
    Posts: 15,169

    you are like the Senator that wants to pass the Protect IP law - draconian and dumb!
    j7, your constant argumentative behaviour toward the mods is wearing thin. I suggest you give it a rest.
    Accept what Darth Dimi has posted, and move on. No need for the snide comments anytime a mod requests you conform to the sites rules.
    Capiche?

  • j7wildj7wild Suspended
    edited June 2011 Posts: 823

    you are like the Senator that wants to pass the Protect IP law - draconian and dumb!
    j7, your constant argumentative behaviour toward the mods is wearing thin. I suggest you give it a rest.
    Accept what Darth Dimi has posted, and move on. No need for the snide comments anytime a mod requests you conform to the sites rules.
    Capiche?

    Darth says I can post YouTube Links and I am doing exactly what he said; uploading the trailers to YouTube so they can be shared.

    I am not arguing with him; just pointing out what he said.

    Not every MI6 member here is an old timer that has seen the trailers to all 22 Bond films or own all the DVDs and Blu-Ray.

    I am just trying to share something with the community, you can be a bit more appreciative of my effort to share.

    I hear people complaining that I don't ever post about Bond and this is a Bond forum.

    I am doing exactly that - posting about Bond in a Bond forum and you still want to give me a hard time.

    What the heck do you want from me, then?!?

    Nothing ever makes you (the MODS) happy!!

    By the way, it's Capisci - not Capiche!!
  • SharkShark Banned
    edited June 2011 Posts: 348
    The 007 franchise doesn't need the hype, or the money. It can sustain itself without the ridiculous (and sometimes tasteless) marketing tactics used by the THE DARK KNIGHT. Since when did Bond fans become a bunch of yuppies? Since when did Bond become such as soulless corporate enterprise?

    It's a rhetorical I know, but I'll say somewhere around TND-TWINE. At least for the later question.
    SHOW ME THE FILM
    Spot on. Arguably, QUANTUM OF SOLACE had too a good marketing scheme. The excellent theatrical trailer led many of us (myself included) to expect a better film. If anything, they need to tone it down a little. Less is more, as they say.

    I don't want to see a gazillion production diaries, clips, or so on. Can't they leave all of that to one or two documentaries? Oh, and the less said about MGM or Sony's double dipping, the better.
  • j7wildj7wild Suspended
    Posts: 823
    You know what, Benny and Darth?!?

    Forget it!

    Did you know as of 5/2, my ISP put a Cap on every customer's monthly bandwidth usage?

    I was going to use some of that usage to upload 2.92 GB worth of trailers but you and Darth don't seem to appreciate my UNSELFISH effort to want to share with the MI6 community;

    so I am killing the uploads and saving the bandwidth for myself instead of wasting it on some ungrateful people!!
  • Samuel001Samuel001 Moderator
    edited June 2011 Posts: 13,356
    Arguably, QUANTUM OF SOLACE had too a good marketing scheme. The excellent theatrical trailer led many of us (myself included) to expect a better film. If anything, they need to tone it down a little. Less is more, as they say.
    Having rewatched the trailer for the first time since release, it left me cold. I haven't seen the film in over a couple of years but do like it somewhat. So, I can't work out why I'm not keen on the trailer. I know I've seen Quantum Of Solace before but I also disliked the trailer upon release so this "excellent theatrical trailer" you speak of, for me didn't exist.
    I don't want to see a gazillion production diaries, clips, or so on. Can't they leave all of that to one or two documentaries? Oh, and the less said about MGM or Sony's double dipping, the better.
    In this 'information age' we can't get away from this type of marketing though, hence the topic of this thread: people want even more info on the film. Quantum Of Solace gave us much more than Casino Royale and with four years between films, who knows what will happen now.

    Maybe EON will do a Peter Jackon and answer questions over Facebook...

    I actually was far more excited by the production diaries and clips during the run up to the film than anything else, they really enthralled me. So do I only like tasteless marketing tactics or just think EON's trailers are weak?

    And the double dipping will end should Sony not get their hands on Bond 25 I'd like to think.
  • DaltonCraig007DaltonCraig007 They say, "Evil prevails when good men fail to act." What they ought to say is, "Evil prevails."
    Posts: 15,723
    Maybe EON will do a Peter Jackon and answer questions over Facebook...
    You mean on this website ?? :-))
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