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Yes. They've announced a future lineup of three models, which are confirmed to be a four-door GT car, and then rumored to be a SUV and then a sports car/convertible combo. All electric.
As an auto journalist, I can tell you this rebrand is already getting mocked and not taken very seriously. I worry for Jaguar's future.
Seems as if they don't even sell any new cars any more. The website only offers a link to their used-car marketplace for each model in the list. And if they go all electric, they'll have some work ahead...the iPace having (had) a range of only 470 km/less than 300 mi., apparently due to a a power consumption which is 150 % of, say, an Ioniq 5.
Rebrands always do, people like to complain when a new logo is unveiled then a few months later they've forgotten the old one. I think we need to see where they're going with it first, it looks like they've almost made themselves into a fashion brand, which I guess might fit with urban EV driving, and they're kind of a boutique brand as it is. I'm interested to see what their plan is.
Tata Motors own Jaguar so i can't seeing their future being a concern with the amount of sales/money they have.
If Tata don't want them anymore i'm sure some chinese company would be interested to buy them out.
When it comes to cars, watches, clothes, etc. I suppose I'm more traditional than most people. Electric cars, smart watches and all that just lack charm, elegance and soul as far as I'm concerned, but companies need to survive and if Jaguar feels it has little moving space where they are right now, I suppose money talks and rebranding to be trendy for a broader mass is probably economically a wiser choice than to make another E-type or whatever.