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Agreed. This shows that Babs has learned nothing and her priorities aren't in order. Sure, a film is made to make money, especially a film on this scale but the priority and focus should be all about making a great film that actually delivers, something Bond hasn't properly done since CR. Make a good film worth seeing and the money will come.
The interview with Boyle sounds very encouraging and not only he thinks it is a really good idea they‘re having but they convinced EON plus Universal, too. Sounds promising - I doubt Irma Bunt will end up as Bond‘s aunt in this entry.
Universal has expertise in churning out small budget successes internationally in addition to their traditional behemoth lines (JW, FF).
My point is, they could still give us something lean but deliver outsize overseas box office with savvy marketing and promotion.
I hope you guys realise that in today's market it is not at all as simple. The by far best film of 2018 so far got shelved straight to Netflix internationally and bombed in the US. At the same time, that doesn't mean these things are mutually exclusive - as Solo's opening weekend showed. Obviously, Bond 25 is more akin to the main episode films in this analogy....
Oh and, caring about the monetary expectations her JOB to put it simply. She and MGW are sitting on the biggest piece of IP that's not tied to a specific studio, should she NOT want to compete with the Marvels and the Star Wars of the world? And hiring Boyle and letting him and Hodge come in with an original idea like that and abandoning P&W - you'd only think that someone like Nolan would get that sort of treatment, she's now got the creative part clearly on lock down. And she can now care about getting audiences to see what Boyle/Hodge came up with.
This may be the first time we've gotten a properly director driven Bond film, even more so than Mendes with SF and SP.
Well, Babs has done serious Broadway shows and Film Stars Don't Die In Liverpool, so clearly she's not all about the $.
I do hope that Boyle casts someone like Kate Winslet in a major role.
It looks the same colour as his wedding ring, but what if it's a SPECTRE ring?
It's unlikely, but just a thought.
Don't see how this has anything to do with what I said.
I think it's possible that you're getting this backward.
My wager is that this is Bond promoting Heineken, not the other way around. If my theory is right, Heineken want a big-ticket ad that will be a conversation starter for a worldwide audience. And Bond is recognizable all over the world, so this is a good way to do it.
After all, EON/MGM have control over this and wouldn't let Craig do it one year in advance of the film's release unless there was a foreseeable benefit. This could also be part of the considerable Universal marketing machine at work, earning its keep already.
Let's see if it pops up in a month.
If this quote from Babs is real, it should cause everyone to adjust their expectations. Billion-dollar films have to be written, directed, and acted in certain kinds of ways: nuance is out. (And don't be surprised if there's a Chinese angle - characters speaking a bit of Mandarin, or a scene set in China - to draw in that huge market).
http://www.fifa.com/worldcup/organisation/partners/
So much for that theory. Heineken might have bought time in the advertising breaks but Bud don’t shell out the sort of prices FIFA charge to have a rival beer company sharing the space too.
Bud is the beer of the World Cup I’m afraid (shows that FIFA know as much about beer as they do about transparency and probity) and during a World Cup why would Heineken use Bond to plug its product anyway? Surely you’d hire a famous player and film him swigging from a bottle?
Agreed 100%. They stop being stories and just turn into massive marketing vehicles trying to please as many disparate groups as possible and to not risk the slightest offence.
Bollocks to the Chinese frankly. If they would prefer to watch dross like Transformers and Pacific Rim over Bond that’s their funeral. The idea that we would go chasing their money in a manner you suggest is nauseating.
Thankfully I can’t see Boyle signing up if that was the case. He’s the one beacon of hope I have in this morass of low expectations and lack of faith that EON know what they’re doing any more.
Well in that case this is perhaps just advance filming for an ad which will be held in the back pocket for a future release date.
Seems like a wasted opportunity to me though. I think World Cup exposure would have been very good for Bond, to build anticipation for 2019.
I'm not saying I like the Chinese angle, but anyone who's watched a blockbuster in the last 5 years has seen it. There's nearly always a Chinese character stuck in there somewhere.
As for the nuance: it was Eddie Van Halen, of all people, who put it well years ago. Some interviewer was giving him stick for playing loud bashing rock, even though he had such dextrous fingers and such a wide musical palette. He said that if he were going to be playing on an acoustic guitar, he could do all sorts of intricate stuff. But when you're playing out of 20-foot-tall stadiums for crowds of 50 000, the complicated chords or fingerpickings just don't translate. You have to pound on loud chords and get everyone to clap their hands.
So it goes with a movie that you want 100 million people to enjoy.
I imagine Amy Pascal would have jumped at the chance to have a Bond presence during the World Cup, given the SP email leaks, and her eagerness to replicate the London 2012 cameo.
It's also possible he was just on the way to set and will take the ring off for the filming.
I don't mind Barbara wanting one billion dollar international gross, in fact I love it.
1. Nobody said one billion dollar international gross is her TOP PRIORITY.
2. A producer has to be responsible with money. Aiming for a huge box office return is essential in today's market.
Perhaps Boyle's great idea is that Bond actually arrested Blofeld because he wanted to become the head of SPECTRE? So Bond is gonna be Bond 25's villain.
(just for clarification, I think such idea is just as bad as Bond having an understudy or the villain being a former lover of Bond's)
If Rachel is roughly half way through her pregnancy, and the SF/SP Heineken ads were filmed in September, could they simply be filming it now while Craig is available?
Presumably he will want to spend as much time at home with Rachel and the baby before he begins filming in December.
My first thought reading this was: "Spectre pissfilter", haha! Hardly surprising Bud are the official beer, though. Big events=weak, watery beer.
That's a good point. Would be little use to release it towards the end of the tournament too perhaps. But we don't know much about the ad - perhaps Craig doesn't appear in all of it? There was this one for SF, for example:
Apparently Daniel Craig was there on Tuesday and he left.
Today, Wednesday, they filmed a taxi arriving to Plaza del Mercado (Market Square) and Craig's double was running behind the vehicle. It was also planned a scene descending by the facade of a church (!).
The commercial was also shot inside the Parador (the IXth century castle) where one of the rooms has been transformed into a disco (!!).
The source told me twice that Craig was in white and his double, too, so I don't know where or when he'll be wearing the tuxedo.
New photos of the taxi and the square:
More here: http://www.regio7.cat/multimedia/fotos/comarques/bages/2018-05-30-127703-rodatge-anunci-heineken-cardona.html
This. And let's count recent films which have earned over a billion without losing nuance - TDK, TDKR, Avengers: Infinity War, Star Wars: The Last Jedi (in mind that is a big example to go in in regards to B25 comparisons - Rian Johnson getting virtually carte blanche, like Boyle here...and I would not be surprised if parts of the Bond fanbase lose it like certain parts of the SW ones have over that film), Black Panther, Iron Man 3, oh and Skyfall.
How many of these films also play up the Chinese angle? Only two.