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Comments
The actual zenith was DN - TB.
Agreed.
Popularity zenith: GF-TB, TSWLM-MR, SF-SP
Connery - DN
Lazenby - OHMSS
Moore - LALD
Dalton - TLD
Brosnan - GE
Craig - CR
Anyway, I would probably say that 62 - 65 was the high point, even though each one of those is worse than the last one IMO.
Hear, hear.
http://www.gq.com/story/casino-royale-10-years
Second zenith: TLD-LTK-GE. Obviously a personal choice, all three are in my top five.
In my opinion it does not make sense to look at critical zeniths since that is just personal preference: No doubt OHMSS is a very good movie for example - but it did not have the relevance for general moviegoers like TB or SF had.
IMHO:
TB had it's massive impact because the audience was retained plus broadened with each movie from Doctor No up to Goldfinger. GF was THE movie that let the whole thing explode in terms of popularity. That plus the good word-of-mouth of TB ("high entertainment value") made it the top grossing movie for many, many years. Following movies could retain the "core" 007 audience - but they also lost quite a chunk of it again and gained much less quite often so that the general admissions never came to a point like with TB.
SF was such a massive success in part due to the 50th anniversary and also the marketing campaign ... but while these factors definitely have their impact, I truly believe that it's especially the 6 year gap between 2006 and 2012 where in particular CR found a whole new audience for Bond in the home cinema. Many became fans of "that new Bond" during that time and often not right away in the original release in cinemas. When this was met with the excellent reviews of SF it's what made audiences stream into the cinemas in masses only comparable with the 60s.
Like TB also SF brought the audiences to the cinemas but not all were THAT satisfied with the movie so some parts of the audience were lost again plus SPs word-of-mouth was definitly down from SF. I am sure this had a big effect. SF was "must-see" where SP was often cited as "OK" to "flawed".
That's why I personally see GF and CR being the movies that found the biggest chunks of new audience. Except the 80s there was always fluctuation, always hits and misses. But IMHO those 2 movies (GF, CR) with their lead actors paved the way to the enormous success of TB and SF - helped (but not soley because of) by other factors like marketing and timing.
TSWLM and GE were much more significant for the franchise than SF.
The only thing SF did was raise the level of BO Bond can make.
TSWLM on the other hand probably saved the franchise.
GE brought in generations of new Bond fans, something SF certainly did not achieve.
I think you are right. TSWLM saved the franchise, with GE a distant second. If CR hadn't happened, I do think there would have been a series of movies after DAD, specifically because TSWLM had already showed the franchise could be brought back.
I think ticket sales is the only way to measure this leaving out all personal favourites and so on.