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I wonder what would have been the problem to market it to a more select audience? There are tons of independent films getting better marketing than this one got.
- 1. It's simply something a studio like Paramount doesn't know how to do, limited and more targetedreleases aren't their wheelhouse
- 2. I presume a wide traditional release was a condition from EON - given the $50m budget (and likely more $$$ from TV rights) and also for image purposes: a female led and directed new-to-screen genre IP (that EON may or may not have come on board of in the first place as a response to the outcry for a female Bond) getting the widest possible traditional platform. Same issue plagued the brilliant, and mega acclaimed Booksmart (the biggest 2019 case of critics crying out why didn't it make more money) - they gave it a release like that to make a point, while in today's marketplace it wasn't the right place for the film.
I'm still looking forward to seeing it, mainly because of Blake's performance.
But I do wish it had gotten the right kind of publicity and better timing.
I don't know whether Lively is an action hero type, but she would definitely be very good in a John Lecarre style film, if you take something like The Little Drummer Girl.
Adaline has thriller aspects and many identity changes through time.
The film is a mixture of romantic thriller with fantasy elements, but overall I think it's just an interesting story. I wasn't satisfied with the ending, but liked 90% of the movie.
Bonus: Harrison Ford's best dramatic performance I have seen. A small role, but really convincing.
Fantasy/sci-fi/time travel always requires much suspension of disbelief, so ymmv. But the movie has great production values. Really looks like a sweeping epic and like more money on screen than it cost.
https://markoconnell.co.uk/different-rhythms-different-sections-catching-eon-productions-newest-thriller-the-rhythm-section/
Excellent take. The final paragraph hits it on the head.
Oh, and welcome to these pages, @niblz :-)!
But I remember what happened to the guy that proposed that, @00Agent. Take care.
:))
https://screenrant.com/the-rhythm-section-next-big-action-franchise-pros-cons/
No way will it ever become a franchise. Despite the so-called shill media, it won't even make its modest budget of $50 million back. The Hollywoke Reporter tries to give its reasons as to why it flopped, but at the end of the day, audiences just didn't want to shell out their hard-earned readies for another Femme Nikita-The Long Kiss Goodnight-Salt-Atomic Blonde wannabe. Add to the other recent flops of female led-actioners, Charlie's Angels, Terminator: Dark Fate, Underwater, and the currently under-performing Birds of Prey, and I'd say I can understand whyThe Rhythm Section tanked. Without delving too deeply, I'd suggest that the marketing wasn't right for any of the above movies. Hint-hint: it's not a good idea to tell your future audience that your movie isn't aimed at them or indeed made for them, and then expect them to queue up and pay to go see it as if they were docile consumers. I'm not saying that The Rhythm Section's marketing campaign was particular anti-male, but by having a female badass protagonist in the central role, it just came over as another regurgitated agenda-driven clone. Of course, this isn't solely down to men not going to see these movies as women don't bother either. You see, both sexes have taste and can sniff out a turkey without the need for coughing up their cash. Hollywoke take note.
https://hollywoodreporter.com/heat-vision/why-rhythm-section-bombed-1275797
On a purely subjective note, what I saw of TRS, i.e. a teaser and a trailer, didn´t put it anywhere near "another Femme Nikita-The Long Kiss Goodnight-Salt-Atomic Blonde wannabe", and I didn´t dream of associating it with any of "the other recent flops of female led-actioners, Charlie's Angels, Terminator: Dark Fate, Underwater, and the currently under-performing Birds of Prey". Quite the opposite in fact.
And here's this bit; it's relevant (though not mentioning TRS; it is about reaction re BOP ... but it fits other comments that have been made on the forum).
Anyway, TRS as a book was a slow building burn and I enjoyed it. The film clearly was not marketed to its best advantage. I still really look forward to seeing it, especially because of Blake's performance which nobody, I think nobody at all, has anything but praise for).
I don’t see a lot of references to the source material out there, and maybe that has clouded the perception for some potential viewers.
Metoo looking forward to watching this. Sadly I'll have to wait a few months.