NO TIME TO DIE (2021) - Critical Reaction and Box Office Performance

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Comments

  • SuperintendentSuperintendent A separate pool. For sharks, no less.
    Posts: 871
    bondsum wrote: »
    Japan looks really disappointing at only $16.3M, especially for a population of 125.8 million that used to be really big on Bond.

    Bond used to be Big in Japan.

  • MakeshiftPythonMakeshiftPython “Baja?!”
    Posts: 8,183
    M16_Cart wrote: »
    Spectre was the 6th biggest box office film of 2015. NTTD is currently 6th of 2021 (and growing).

    It's not so much that NTTD underperformed. Moreso that the entire film industry in 2021 is underperforming because of the pandemic.
    M16_Cart wrote: »
    Spectre was the 6th biggest box office film of 2015. NTTD is currently 6th of 2021 (and growing).

    It's not so much that NTTD underperformed. Moreso that the entire film industry in 2021 is underperforming because of the pandemic.

    Yup. We should also expect it to overtake KONG vs GODZILLA, which would bump it to #5.

    However, it’ll probably be knocked down a spot by SPIDER-MAN as that’s a far more popular title than all the other Marvel films.
  • 9IW9IW
    Posts: 59
    The weekend was right about where expected at $25 million/$100 million cume, give or take a few thousand. Did not really expect Halloween Kills to rake in $50 million with it being streamed simultaneously. There were film goers out and about in the US, but looks like the young crowd went for the blood and gore. Venom showed some staying power with the wider international release, so that caught a few fans as well.

    All in all, NTTD is doing very well given all of the factors.
  • JamesBondKenyaJamesBondKenya Danny Boyle laughs to himself
    Posts: 2,730
    M16_Cart wrote: »
    Spectre was the 6th biggest box office film of 2015. NTTD is currently 6th of 2021 (and growing).

    It's not so much that NTTD underperformed. Moreso that the entire film industry in 2021 is underperforming because of the pandemic.

    but there is more to it. Halloween a crap B movie made almost as much and venom 2 made 90 opening weekend. This underperformance from bond is a symptom of youth not coming out to see it. The question is why? have they not marketed it well enough to them, is it because there are few bond toys/ video games. Is it because of the long intervals between films?
  • Posts: 1,314
    M16_Cart wrote: »
    Spectre was the 6th biggest box office film of 2015. NTTD is currently 6th of 2021 (and growing).

    It's not so much that NTTD underperformed. Moreso that the entire film industry in 2021 is underperforming because of the pandemic.

    but there is more to it. Halloween a crap B movie made almost as much and venom 2 made 90 opening weekend. This underperformance from bond is a symptom of youth not coming out to see it. The question is why? have they not marketed it well enough to them, is it because there are few bond toys/ video games. Is it because of the long intervals between films?

    Having bond being largely miserable and adult orientated for a generation probably doesn’t help. (I like Craig btw, but I can’t think I would have liked it when I was 13
  • M16_CartM16_Cart Craig fanboy?
    edited October 2021 Posts: 541
    This underperformance from bond is a symptom of youth not coming out to see it.

    Agree 100%. What someone said earlier about the younger audience viewership going from 40% to 20% from Spectre to NTTD is very concerning.
    is it because there are few bond video games.

    Probably not. None of the Craig era games were super successful, yet his first 4 films still sold very well.

    The games helped Brosnan's Bond career. 1995-2004 were the early and formative years of first person shooter games. The technology was there to make them and there wasn't a lot of competition. So game that did the basic fundamentals of a shooter games were successful and influenced the genre.

    But in the 2010's and 2020's, shooter games are abundant and that space is really competitive. Many games flop and you need to really stand out.
    Is it because of the long intervals between films?

    I think this is one of the main reasons. Spectre came fresh off the heels of Skyfall's massive success. But with NTTD, we're 9 years apart from that wave.

    6 years of inactivity in today's day and age is like an eternity.

    Also, the decision to make every film a sequel instead of a standalone. This may not have not been an issue if they were closer together. But 15 year gap between Casino Royale and NTTD; how people under age 20 have been following Bond for that long?
  • FeyadorFeyador Montreal, Canada
    edited October 2021 Posts: 735
    Matt007 wrote: »
    M16_Cart wrote: »
    Spectre was the 6th biggest box office film of 2015. NTTD is currently 6th of 2021 (and growing).

    It's not so much that NTTD underperformed. Moreso that the entire film industry in 2021 is underperforming because of the pandemic.

    but there is more to it. Halloween a crap B movie made almost as much and venom 2 made 90 opening weekend. This underperformance from bond is a symptom of youth not coming out to see it. The question is why? have they not marketed it well enough to them, is it because there are few bond toys/ video games. Is it because of the long intervals between films?

    Having bond being largely miserable and adult orientated for a generation probably doesn’t help. (I like Craig btw, but I can’t think I would have liked it when I was 13
    I love the Craig movies, especially the new one. But it's literally a movie about an aging man. You might even say an old man. He's even retired! Which maybe helps explain why this "old man" loves it, lol.

    But would I have loved it so at 14 years old, the age I first saw TSWLM in the cinema and sat thru it, joyfully, 7 times in the summer of '77?

    Possibly ... but definitely score one for Rog here. And for the light-hearted, fantasy element of Bond.
  • edited October 2021 Posts: 572
    I like adult Bond personally. However, I can easily see how making Bond an old, washed up father full of problems would not attract youth.

    That said, they have a great opportunity to grab the next generation's youth with introduction of a new Bond. I suspect they have this in mind.

    Edit: I do also agree that the spacing of the films also hurts youth viewership. As a fan who understands there is likely a lot more to consider, I feel like 3-4 years between films strikes the balance between keeping people engaged in the franchise and keep Bond films as "an event" and not burning the series out.
  • Posts: 1,394
    This video breaks down the numbers and given what NTTD is doing currently...it’s safe to say that the movie is a financial flop.It’s crazy how the budgets for these movies got way out of hand.



  • 9IW9IW
    edited October 2021 Posts: 59
    Feyador wrote: »
    Matt007 wrote: »
    M16_Cart wrote: »
    Spectre was the 6th biggest box office film of 2015. NTTD is currently 6th of 2021 (and growing).

    It's not so much that NTTD underperformed. Moreso that the entire film industry in 2021 is underperforming because of the pandemic.

    but there is more to it. Halloween a crap B movie made almost as much and venom 2 made 90 opening weekend. This underperformance from bond is a symptom of youth not coming out to see it. The question is why? have they not marketed it well enough to them, is it because there are few bond toys/ video games. Is it because of the long intervals between films?

    Having bond being largely miserable and adult orientated for a generation probably doesn’t help. (I like Craig btw, but I can’t think I would have liked it when I was 13
    I love the Craig movies, especially the new one. But it's literally a movie about an aging man. You might even say an old man. He's even retired! Which maybe helps explain why this "old man" loves it, lol.

    But would I have loved it so at 14 years old, the age I first saw TSWLM in the cinema and sat thru it, joyfully, 7 times in the summer of '77?

    Possibly ... but definitely score one for Rog here. And for the light-hearted, fantasy element of Bond.

    I agree with most of this. I loved Roger Moore in my teens and probably would have liked Craig, perhaps not as much. As a contemporary in age, I prefer Craig now and probably wouldn't react to Moore as positively at this age.

    My wife would probably rank Craig last among the Bonds for sex appeal, but enjoys the more mature themed films he has made. As a teenager, Craig would've been just an old man to her and the darker movies less appealing.

    My kids are in their 20's. They have little connection to the Bond franchise and zero connection to Craig. And that's with growing up with a dad known to be a huge Bond fan. My daughter literally asked me "is that old guy still playing Bond?" But, they love Bourne, Watchmen, Reacher and others in addition to their obsession with Harry Potter, Star Wars, Marvel and Game of Thrones. I think they are probably typical of the young crowd and it is just a variety of factors that makes Bond not resonate with them.
  • M16_CartM16_Cart Craig fanboy?
    Posts: 541
    The budget for NTTD was approved back in 2018-2019 when the film industry was thriving and there was every reason to believe a big-name film could make a billion in box office. No one expected a pandemic.
  • MinionMinion Don't Hassle the Bond
    Posts: 1,165
    @AstonLotus is deficient on critical thinking skills, which won't be surprising to anyone.
  • 9IW9IW
    Posts: 59
    M16_Cart wrote: »
    The budget for NTTD was approved back in 2018-2019 when the film industry was thriving and there was every reason to believe a big-name film could make a billion in box office. No one expected a pandemic.

    Agree. They are holding back Top Gun again, trying to gamble that the pandemic is going to stabilize and the theaters are going to be full. EON/MGM was fully aware they were probably looking at a break-even proposition going ahead with the October release. I think they just accepted it as a business decision and said "let's just get it over with, take our hit and get moving on with something that will be profitable."
  • Posts: 5,993
    According to JPBoxOffice, in France, we're at 2 057 893 people who have seen the movie. Which puts NTTD in fourth position overall.
  • 4EverBonded4EverBonded the Ballrooms of Mars
    Posts: 12,480
    A flop - or even a financial flop - NTTD is definitely not. Cheers! B-)
  • edited October 2021 Posts: 1,314
    I also do think they should reassess the character and, as always, look at what Fleming wrote and what makes him Popular.

    Someone constantly struggling with the death of someone they knew for two weeks 15 years ago, never having fun and fer Wally being “emotional” (Christ I hate the term) make for good adult movies, but not young people. Make him likeable, cool, suave, funny, daring, successful, celebratory. But still a killer when he needs to be.

    Roger and Sean’s films are all a lot of fun.

  • Posts: 1,394
    9IW wrote: »
    M16_Cart wrote: »
    The budget for NTTD was approved back in 2018-2019 when the film industry was thriving and there was every reason to believe a big-name film could make a billion in box office. No one expected a pandemic.

    Agree. They are holding back Top Gun again, trying to gamble that the pandemic is going to stabilize and the theaters are going to be full. EON/MGM was fully aware they were probably looking at a break-even proposition going ahead with the October release. I think they just accepted it as a business decision and said "let's just get it over with, take our hit and get moving on with something that will be profitable."

    Films are making money though.The likes of Venom 2 is going to end up making close to what the first film made and the likes of Shang-Chi and Halloween Kills are already profitable.I think they are making a mistake delaying Top Gun 2 as it’s already even more delayed than NTTD.I agree that the Bond people realised this was the best time to release their film given the circumstances and know that they are going to lose money on it.Not much else they can do but accept the reality of the situation,blame the pandemic,and move on.

  • MinionMinion Don't Hassle the Bond
    Posts: 1,165
    Backpedaling after being called out. Ah, I love the sight of it.
  • 4EverBonded4EverBonded the Ballrooms of Mars
    Posts: 12,480
    Of course EON is looking at the Bond character in full. Surely they have been since Spectre, as it was expected to be Dan's last. Their public stance will always be different from their private business conversations, until the last moment. But looking back at Fleming, all previous films and actors, figuring out the direction and tone for the next Bond film ... they have not been sleeping on this. I am glad the producers (from what I have heard) stay off of fan forums.
  • Posts: 625
    NTTD may not break even during the theateical run.
    But they will earn money with streaming, Blu-Ray, TV-rights etc. aswell. In the end this movie will be profitable.
  • RyanRyan Canada
    Posts: 692
    Amazon buying MGM probably came at a very good time in that respect. The film had to come out eventually, and I would assume that their acquirement would soften the blow of simply breaking even (or narrowly missing it).
  • edited October 2021 Posts: 380
    The US gross is disappointing but there are mitigating circumstances, like a pandemic. It's interesting to think how different the BO narrative would be if NTTD made just another ten or fifteen million in its US debut. The fact is, that despite theater restrictions still going in many key international markets, NTTD is performing as if there was no pandemic. The international numbers are fantastic and demonstrates that a billion worldwide was achievable for this film in November 2019 or April 2021 (with no pandemic).

    Based upon the past performances of Craig's films in the US, NTTD's middling performance is an outlier that can be placed at the feet of COVID-19. The whole situation is unfortunate but, to be sure, if NTTD is underperforming then so did F9, Black Widow and Shang-Chi.

    Let's look at it this way, NTTD will earn nearly $600 million before hitting China or Australia. NTTD has already posted franchise bests in Hong Kong and Japan. Given the lack of Western competition this year, NTTD may see some real growth in China. NTTD has a real shot of being the number two or three biggest Hollywood film of the year. Let that sink in. After six years, a pandemic and coming off an unpopular predecessor, NTTD is still one of the biggest films of the year worldwide. Sure, NTTD may not break even at the box office but there's a chance that none of these franchise films will break even at the box office.

    The pandemic didn't destroy theaters but it did unseat the supremacy of the US box office. If NTTD earns $750M worldwide with a US gross of 150+/-, then imagine what it could do in a couple years with a new Bond and an uninhibited theatrical run.
  • DwayneDwayne New York City
    Posts: 2,841
    CraterGuns wrote: »
    Dwayne wrote: »
    A question for some of you.

    In the run-up to NTTD, did ITV (in the UK) broadcast any of the Bond films on Friday or Saturday evening? I seem to recall reading that they did. I’m curious about this form of “soft promotion” because here in the US, I don’t recall any of the cable networks doing the same. Again, unless it really flew under my radar, we had the usual TV ads, but little else.
    I'm in the US, and I recall that a number of American cable/satellite channels were playing old Bond films earlier this spring -- around the time NTTD was slated to be released (just prior to its final delay).

    It seems those channels didn't want to do that again in September/October.

    Thanks @CraterGuns.
  • edited October 2021 Posts: 3,327
    Minion wrote: »
    @AstonLotus is deficient on critical thinking skills, which won't be surprising to anyone.

    And you had the nerve to call me a bully.
    :))
  • I can't believe some muppet called the film a flop! Mcfly hello?
  • edited October 2021 Posts: 727
    It is a flop. But it also doesn’t matter because of the Amazon sale. The next film is pretty much set in stone.
  • MinionMinion Don't Hassle the Bond
    edited October 2021 Posts: 1,165
    Minion wrote: »
    @AstonLotus is deficient on critical thinking skills, which won't be surprising to anyone.

    And you had the nerve to call me a bully.
    :))

    I never called you a bully. I said you were contentious. Being a bully implies some form of power over the other person and all you seem to be capable of is posting laughing smilies and being generally unpleasant.
  • 4EverBonded4EverBonded the Ballrooms of Mars
    Posts: 12,480
    Sigh ...

    And of course NTTD is not a flop.
  • Minion wrote: »
    @AstonLotus is deficient on critical thinking skills, which won't be surprising to anyone.
    I don't care how bad someone's argument is...doing a personal attack on this forum is not okay. Target the talking points, not the person.
  • edited October 2021 Posts: 3,327
    Minion wrote: »
    Minion wrote: »
    @AstonLotus is deficient on critical thinking skills, which won't be surprising to anyone.

    And you had the nerve to call me a bully.
    :))

    I never called you a bully. I said you were contentious. Being a bully implies some form of power over the other person and all you seem to be capable of is posting laughing smilies and being generally unpleasant.

    You are forgetting what you wrote now, dear boy. Just to remind you...
    Minion wrote: »
    And yet, you feel the need to cast your net to every thread to stomp on that enthusiasm. You’re not beholden to like NTTD, it’s just disappointing how eager you are to try and rain on everyone else’s parade. There’s a more constructive way to go about what you’re doing, but less fun I suppose than acting the bully.

    Whereas you are the most pleasant member on here. I haven't seen you have a single clash with anyone else, or throw insults, or personal attacks. ;)

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