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I do realise that over the top success can be a double-edged sword.
@RichardTheBruce yeah that is true if it goes higher for the U.S. gross the better because we know Bond dominates overseas
@Tuck91 Rami Malek helps with capturing a US audience.
As noted before, I’ll take a passable Box Office if the film is a corker. It’s obviously fun, as fans, to revel in the financial success of a new Bond, but when has that really happened (particularly in Box Office terms) in the last 30 years?
SF was an anomaly in those terms, a welcome one, but an anomaly nonetheless. Beyond this CR was undoubtably an unexpected critical success, while GE was regarded very positively on the whole. Beyond that it’s a mixed bag, with one of the more financially successful (DAD) also being gradually relegated to the foot of most rankings. SF has really skewed fans’ expectations in this regard.
As Bond fans our sole interest is surely in whether it’s a great Bond film, period? If so, the Box Office may or may not follow, but that is secondary. We all have our favourites in the canon and when discussing them, BO is hardly ever used as a yardstick.
All these threads tend to do is work as conduit for doom-mongers to prophecise what a disaster it’s going to be.
I'll have to disagree.
Marketing is key in generating excitement and awareness. Therefore it will need a killer trailer, set visits and press conferences to generate excitement and awareness. Also, it will need a big commercial star to do the theme song. This will guarantee a healthy opening weekend worldwide.
However, the film will taper off quickly if there is a tepid response. You want to produce a great unmissable film. The key word here is 'unmissable'.
They need to make something people speak about on social media and at work/school. Suddenly, something people were aware of has become a must-see film.
Bond has the advantage of being Bond in the UK and Europe. But the goodwill can be squandered if people see the film shrug and say it was "okay". People will stay at home and watch whatever the new 'unmissable Netflix or HBO show is.
If the film is to be successful and possibly pass $1billion it'll need more than good marketing. it needs to be 'unmissable'.
Eon need some big hooks to get people excited. From what I can see, Bond 25 has the following going for it:
Not really think about it, SP had such a bad script and even bad execution still it got close to 900 million worldwide, but merely depends on Marketing, started with:
1) Script leaked an year before films release which got it promoting before production begins.
2) SF success also had some influence on the people being a direct sequel to it.
3) Returning cast and crew and new faces that got it to market Such as Christoph waltz, Monica bellucci,
4) Video blogs on social media did the rest: Austria sequence/ Day of the Dead festival etc.
5) SP return after 40 years to the screen as well which created a lot of buzz.
It didn't entirely depends on Marketing but SP was bad mouthed by everyone I knew at that point still that film earned a lot .
This film also started buzz before production Danny Boyle departure, Two new release dates although from what I have seen feminism involvement might not be a best idea I have seen a whole lot of comments already say bad things about the involvement of a feminist writer but we will see what she injects to it.
They should definitely use it as DC's last film/ Rami malek involvement/ Theme song other than that we have yet see how this film marketing going to be.
Lol
@Benjamin_Weekly69 ?
https://mobile.twitter.com/IndieWire/status/1129555954310307840
Essentially, Bond 25 has an ‘age’ issue. The new, edgy reinvention of Bond May be getting stale since it hit the reboot button in 2006.
Audiences have grown very ADD and the almost 5 year gap may be problematic.
Though the amount of media attention that Craig’s alleged injury got (even though it was non-story) so there is clearly still interesting.
Interesting and even-handed article nonetheless
The guy couldn’t even get Moore’s age correct.
Personally, as fun as it was to enjoy coming on here and finding out that SF had made even more money and beaten more and more films (I remember it beat The Dark Knight Rises which to me felt like a massive deal because of how big a pop culture impact Nolan's Batman had made), I wouldn't mind it if it didn't make a billion, break records, etc. I don't want Bond to compete with Marvel and co. Blockbusters today are often too bland and safe imo. So I wouldn't mind it if a more modest success forced them to lower the budget, giving them the freedom to take more risks and do stuff they wouldn't be able to do otherwise (like letting Bond smoke again). Not sure that'll ever happen though because of how reliant on product placement they are. I think Bond could definitely thrive as a more niche thing but I doubt Aston Martin, Omega, etc, would be happy with that.
My gut feeling is if Bond 25 went over one billion worldwide gross, Craig would come back for a sixth. MGM would not want to lose their billion dollar Bond. I don't think Bond 25 will gross that amount but who knows!
Beating Flåklypa Grand Prix?
I meant for Bond.
Ah, I see. Don't think Bond 25 will come close to Flåklypa, no matter how brilliant it is.
Hardly. Bond isn t for everyone, but Flåklypa was. Went to see it with seven, or eight, or was it nine? family members. Never happened before or after.
The appeal of Flåklypa was (and is) really something! Don't know how many times I've seen it through the years, but it's definitely a lot. The new films are quite popular too.
Just did a Google search about most popular films at the cinema in Norway, and according to Wikipedia, it looks like SP and QoS were both the second most popular films the year of their release. QoS beaten by Mamma Mia, and SP by Bølgen. There are no numbers from the years SF and CR were released in that Wikipedia article.
I guess Bond 25 will get competition by Black Widow next year, especially if both feature Norwegian locations – as Norway.
Right now, my ranking of the Craigs is as follows:
1) CR, 2) SP, 3) QOS, 4) SF
Clearly, BO performances do not influence my appreciation of the films. Like @jobo, I want a darn good Bond film, one that feels like it was made for me. That said,
- if B25 doesn't scoop up astronomical figures, we'll end up in that tiresome battle again with folks insisting the film isn't good because Captain Marvel made more money, and I'm sick and tired of that illogical reasoning.
- if B25 can't climb high enough at the BO, many will call it a tragic departure for Craig rather than a glamourous swansong, another illogical sentiment.
- if Craig goes out with a great movie AND a huge success, at least the fact of having to recast for B26 will not automatically lead them into a formulaic copy/paste job, thank goodness. Plus, it might help to motivate the suits to "get on with it", rather than leave us with empty cravings for another half a decade. ;-)
SF was No. 2 that year in Norway behind Kon-Tiki.