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I have seen every Bond film since OP at the cinema so I am used to waiting and receiving little information on the next film which is fine by me. I don't go on Twitter, Facebook etc so no danger of me stumbling on Spoilers there, I go on YouTube alot though soon as a channel spoils things for me I delete it that goes for anything.
The 24 hour news cycle demands content so the beast needs to be fulfilled. So you now see an Aston Martin racing around Italy while being chased by other cars. You hear an uproar about a female James Bond. And on and on.
The clumsy handling of the whole female Bond plot point to me screams of a publicity stunt or at the very least putting something out there that was sure to cause some discussion. Mission accomplished, most entertainment sites and shows bit hard on that story and were featuring Bond 25 heavily in their content. Can't buy that kind of chatter.
As much as I would love to see Entertainment Weekly to have exclusive photos and articles, or have a magazine feature info about NTTD I don't think we are likely to see that.
Oh one or two will definitely happen closer to the April release.
Nowadays it can be toxic to read in forums (I do it anyways, because it is a fun thing to do, most of the time), because a few people do spoil the experinece for me. For example, I am completely happy with SF and am aware of its flaws, but some members are so outspokenly negative that I sometimes question my own impression. So at that level I do not like movie forums very much - probably this has to do with psychology: You want your peers to like what you like, otherwise you feel like in the wrong group.
For films that I am not so much invested in as Bond, I don't feel spoiled or hurt in anticipation, because I only check a few reviews, just like in the old times (where you would check 1 or 2 in your local newspaper and a specialist magazine like Cinema - which was always positive of course).
Actually, just reading the James Bond News section on MI6-hq.com would be absolutely sufficient to raise my anticipation. If only I could keep my eyes off the spoilery forums...
The only big change for the internet that occurred for me was the advent of social media. I remember QOS was the first film to try to use that as a promotional tool on MySpace! Their page would post a number of photos and every few weeks there was a video diary showing you the progress of production. I believe all those video were added to the DVD/blu-ray sets. By the time SF was being made MySpace was pretty much dead, so they started posting clapperboards instead on twitter which I thought was a fun way to show progress without giving away something spoilery.
Although this film is following the 2nd longest gap in the series' history, NTTD just doesn't feel like much of an event. Doesn't feel like a return of James Bond to the big screen. It's more like Eon has taken a long nap and are finally getting ready to go back to work.
It also feels to me like the media and internet scraping the barrel to find something interesting to publish about this film and only coming up with the female 007 angle, the #MeToo movement and so forth.
Frankly, I haven't seen marketing for a new Bond film this weak since LTK , and I can attest in the U.S. that only brought cinemas empty seats. Many a time I pretty much had the theater to myself while watching that film.
I'd really prefer solid informative (yet spoiler free) magazine articles, television coverage, official press meetings, production specials, and two year gaps. I think they're getting rusty at this.
Of course things could kick into gear at the last minute, and we get showered with Bond wonderfulness. It's not too late.