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The Dark Knight Rises :: July 2012 (Spoilers)

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  • DaltonCraig007DaltonCraig007 They say, "Evil prevails when good men fail to act." What they ought to say is, "Evil prevails."
    edited July 2012 Posts: 15,718
    Yes, there are movies with 'too much advertizing', and there's also the other extreme : too little.

    I'm sorry, but EON simply do not know how to market a movie. I know the name Bond itself will make millions go see the film, but there is nearly nothing to whet out appetite. We've had a 1 minute teaser, and a minimalist poster. Sorry, but that's not enough, especially for the 50th anniversary. I'm not expecting something to the level of TDKR or The Avengers... but by god, give us more ! The marketing has been very poor since 2006. It seems EON are doing a minimalist PR campaign, hoping the Bond name will make people turn up. The marketing should be going full blast by now, with the film out in less than 3.5 months.

  • DarthDimiDarthDimi Behind you!Moderator
    Posts: 24,183
    DaltonCraig007 wrote:
    Yes, there are movies with 'too much advertizing', and there's also the other extreme : too little.

    I'm sorry, but EON simply do not know how to market a movie. I know the name Bond itself will make millions go see the film, but there is nearly nothing to whet out appetite. We've had a 1 minute teaser, and a minimalist poster. Sorry, but that's not enough, especially for the 50th anniversary. I'm not expecting something to the level of TDKR or The Avengers... but by god, give us more ! The marketing has been very poor since 2006. It seems EON are doing a minimalist PR campaign, hoping the Bond name will make people turn up. The marketing should be going full blast by now, with the film out in less than 3.5 months.

    They're still waiting for J. Bieber clearing out his schedule so he can record the main theme for SF. DC, we talked about this last night, remember? ;-)

    Seriously though, I'm a bit surprised myself that we get so little. I was expecting something more by now. At least some details regarding the music, some more posters and stills and such. Pretty sober stuff.

  • DaltonCraig007DaltonCraig007 They say, "Evil prevails when good men fail to act." What they ought to say is, "Evil prevails."
    edited July 2012 Posts: 15,718
    If they don't want to release more teasers/trailers for Skyfall, why can't they make kick-ass trailers with footage from the previous 22 movies ? Just add 'Skyfall coming to cinemas October 26th', and you've got massive hype !

    Can you imagine going to see Dark Knight Rises, and one of the trailers is a kick-ass homage to Bond ? Why don't they film 4/5 minutes interviews with the 6 Bond actors ? Write a question on the screen, like 'what's your fondest memory while filming a Bond film ?' and then the 6 Bond's answer !! Why don't they film some banter between Dalton and Craig, or Moore and Craig, or Moore and Brosnan and make a short video out of it, and show it in front of the massive blcokbusters coming up before SF ?

    I've been saying it for a long time : EON, make homage trailers with footage of the previous outings ! And I mean amazing trailers !
  • forgotmyusernameforgotmyusername
    Posts: 2,782
    Lianne La Havas is pushing Adele out for the them song according to a well known british gossip blog - popbitch. They usually have the inside steer on most things. time will tell. So hence the delay and Adele is due in two months isn't she? So no pushing the song around the word for her.

    I agree DC007, where is the Skyfall push? Dark Knight has been pushing it out for the last 8 months....weird. I can only guess they are waiting for the big surprise at the Olympics to start the push....Daniel Craig in a jet pack firing up the flame anyone?
  • DaltonCraig007DaltonCraig007 They say, "Evil prevails when good men fail to act." What they ought to say is, "Evil prevails."
    Posts: 15,718
    @forgotmyusername it's official : this is the theme song for Skyfall. Featuring Roger Moore

  • forgotmyusernameforgotmyusername
    Posts: 2,782
    ^ Quality - captures both the essence of Skyfall and the 50th anniversary. Genius.

    by the way does this remind you of The Raid:

    http://www.totalfilm.com/news/dredd-first-reaction
  • DaltonCraig007DaltonCraig007 They say, "Evil prevails when good men fail to act." What they ought to say is, "Evil prevails."
    Posts: 15,718
    yes, Dredd looks like The Raid :)
  • M_BaljeM_Balje Amsterdam, Netherlands
    edited July 2012 Posts: 4,520
    The Dutch Rank is confirmd. The Dark Knight +get 16+, but The Dark Knight Rises get the samerank as Batman Begins. 12+, Fair and Violence logo's.

    http://www.kijkwijzer.nl/index.php?id=26&i=199147

    The movie get a screentime of 164 minutes and that mean the movie isn't cut. TDK cinema and dvd/BD release not been cut and that's why it get the 16+, but for TV the movie whas cut to give it 12+ rank. Now Dark Knight Rises get the same rank as Batman Begins there no trouble for tv or dvd releases. The only thing what can happend if parents going to complane the rank is to low and if another movie in the same style wil get a higher rank. This happend after Harry Potter 2 with Harry Potter 3, specialy for Harry Potter 3 there introduce the 9+ logo whyle Harry Potter 2 (And the first movie.) get 6+. Harry Potter 4 - 8 get 12+.

    Warner can be happy, because the 16 whasn't a advice but a rule, whyle 12+ is advice, this mean that people from 11 years old are aloud to see the movie.

    Dutch tv spot of the movie.




    For what it worth, Skyfall but also Ice Age 4 faild in promotion. I get the idea a lot of promotion go to that other awfull Sony movie. Also Madagascar 3 is les then with the second movie. Die Another Day whas promote to much, 2 posters with close to 1 poster, but the soundtrack be on time. CR almoost nothing, faild with the soundtrack and dvd release too. QOS better promotion but stil not enough, faild with dvd and when we get the new dvd ?. Twine is the best, 4 posters and 1 soundtrack who be on time.

    I don't whant see a second Skyfall trailer yet, i whant see the new QOS dvd and a lot of prints (and more prints of the 3 Disc CE of Casino Royale) in August another poster in September followd by a final trailer, 2 disc soundtrack in October and 2 other posters. I hope there contuned with those mini futures of design and if all of them released also include those and skyfall trailer on the new QOS dvd with all the other things.

  • ShardlakeShardlake Leeds, West Yorkshire, England
    edited July 2012 Posts: 4,043
    I must agree, I seriously thought SF would have had more publicity by now, Nolan & WB have the right idea, a teaser trailer for TDKR just like TDK was out a matter of few months after it started filming.

    EON could well have put something together to get in the cinema's at the beginning of this year and then go with the teaser like they did back in May, another trailer with some new footage in the next month, then hit us with the theatrical in September.

    Yes more publicising of the 50th as well with trailers using the previous films.
    SF has a hard enough job as it is coming in the same year as Nolan's conclusion to his trilogy, it will undoubtedly be compared, TDKR is arguably the most anticipated film of 2012 and maybe the most anticipated of the decade so far.

    I have great hopes for SF, I think it has the potential to be an exceptional entry I really do but more of a noise needs to be made about this and not 2 months before it's release.
  • thelivingroyalethelivingroyale
    edited July 2012 Posts: 12,837
    SaintMark wrote:
    thelivingroyale wrote:
    Why does SF have to be better than this? They're not in competition.

    We love comparing movies. And there is no love for anybody who disagrees.

    But Bond and Batman, they're just so...different. Batman/Avengers could be compared fairly though.
  • thelivingroyalethelivingroyale
    Posts: 12,837
    DaltonCraig007 wrote:
    yes, Dredd looks like The Raid :)

    That's a good thing, since The Raid was awesome and more films should try and capture that amazing gritty, actions style!
  • ShardlakeShardlake Leeds, West Yorkshire, England
    Posts: 4,043
    Bond is a big budget action film like Batman of course they'll be compared, you are naive if you think they won't. We are fans of Bond who are very precious about our 007 but the average joe is not, they'll be comparing them you can bet on that, part of why QOS was underwhelming as it came in the same year that TDK was released any big budget film in 2008 was compared to it.

    Dredd does look like the Raid as someone who was lucky enough to catch it on the big screen in May it was an exceptional action film which put the majority of action films of the last 15 years in the shade, although I doubt Dredd will reach it's heights.
  • doubleoegodoubleoego #LightWork
    Posts: 11,139
    Wtf?? QoS wasn't underwhelming because of TDK. It was underwhelming because it was a rubbish movie. Also, SF and TDKR have nothing to do with each other, they're 3 months apart from each other. If Bond and Batman were being released at the sane time or within weeks of each other, you'd gave a point but they're not.
    Additionally, EON are most likely waiting for the hype if TDR to come and go before they kick SF into overdrive because right now the hype for TDKR is immense and why would EON waste valuable exposure when it'll just get consumed by all that is Nolan/batman.

    The Olympics will be here soon, Bond is opening the freaking ceremony, that in itself is exposure and promotion of the highest order then you have various ad campaigns for beer and fragrances not to mention other promotional stuff that's going to drown the senses. Just because you want to see stuff now doesn't mean it's the right thing. Understand their strategy first and if you still want to moan about it then go ahead, it's not going to change a thing. EON gave been doing this for 50 years, longer than most of our lives, I don't think it's crazy to assume that maybe they actually know what they're doing.
  • boldfingerboldfinger
    Posts: 5,767
    You got some points there @doubleoego.

    The SF teaser had this moment of Bond´s face dropping when he hears the word, ´Skyfall´. That alone makes me want to see this movie more than anything else. Actually, it´s gonna be hard to make a trailer that will top that teaser.
  • oo7oo7
    Posts: 1,068
    hey, I remember a time where i jsut knew the bond film was out and went to see it same for batman now i am subjected to 10+ trailers and such. used to just be a short segment of what was on at the cinema in the paper or on tv. im glad i dont have a clue whats going on in bond. batman a longer film though so for them to throw away 10 trailers featuring the same 7 our of 10 clips again in a different order with a different track thats fine cause i dont know what it adds up to in reality. with bond. forget it we saw too much as it was.
  • boldfingerboldfinger
    edited July 2012 Posts: 5,767
    What´s interesting with the teasers and trailers for TDKR, the film seems to offer enough variety to make totally different trailers. If you watched some of trailers and didn´t know it´s all Batman, you could think it´s for different films altogether.

    As for Bond, Eon´s marketing people for sure know how to tease me with minimalistic effort. That one foto of Q with Bond in the backround is more teasing to me than any trailer could be.
  • SaintMarkSaintMark
    Posts: 7,653
    thelivingroyale wrote:
    SaintMark wrote:
    thelivingroyale wrote:
    Why does SF have to be better than this? They're not in competition.

    We love comparing movies. And there is no love for anybody who disagrees.

    But Bond and Batman, they're just so...different. Batman/Avengers could be compared fairly though.

    I do not want to compare those, it would mean I have to go and see TDKR in cinema from this Friday and I do not fancy that.

    And I really liked the AVengers movie. I would like to see the Hulk versus Batman.....The puny Bat. :D
  • Creasy47Creasy47 In Cuba with Natalya.Moderator
    Posts: 40,976
    The fourth clip rises (See what I did there? N-no? It wasn't funny? Ok):
    http://www.comingsoon.net/news/movienews.php?id=92514
  • thelivingroyalethelivingroyale
    Posts: 12,837
    @SaintMark Haha, yeah Hulk would kick Batmans arse. But why aren't you going to see TDKR?
    DaltonCraig007 wrote:
    If they don't want to release more teasers/trailers for Skyfall, why can't they make kick-ass trailers with footage from the previous 22 movies ? Just add 'Skyfall coming to cinemas October 26th', and you've got massive hype !

    Can you imagine going to see Dark Knight Rises, and one of the trailers is a kick-ass homage to Bond ? Why don't they film 4/5 minutes interviews with the 6 Bond actors ? Write a question on the screen, like 'what's your fondest memory while filming a Bond film ?' and then the 6 Bond's answer !! Why don't they film some banter between Dalton and Craig, or Moore and Craig, or Moore and Brosnan and make a short video out of it, and show it in front of the massive blcokbusters coming up before SF ?

    I've been saying it for a long time : EON, make homage trailers with footage of the previous outings ! And I mean amazing trailers !

    EON should put you in charge of marketing. I agree with you, we've gotten piss poor coverage so far, especially since it's the 50th anniversary and the films release date is pretty close.
  • ShardlakeShardlake Leeds, West Yorkshire, England
    Posts: 4,043
    doubleoego wrote:
    Wtf?? QoS wasn't underwhelming because of TDK. It was underwhelming because it was a rubbish movie. Also, SF and TDKR have nothing to do with each other, they're 3 months apart from each other. If Bond and Batman were being released at the sane time or within weeks of each other, you'd gave a point but they're not.
    Additionally, EON are most likely waiting for the hype if TDR to come and go before they kick SF into overdrive because right now the hype for TDKR is immense and why would EON waste valuable exposure when it'll just get consumed by all that is Nolan/batman.

    The Olympics will be here soon, Bond is opening the freaking ceremony, that in itself is exposure and promotion of the highest order then you have various ad campaigns for beer and fragrances not to mention other promotional stuff that's going to drown the senses. Just because you want to see stuff now doesn't mean it's the right thing. Understand their strategy first and if you still want to moan about it then go ahead, it's not going to change a thing. EON gave been doing this for 50 years, longer than most of our lives, I don't think it's crazy to assume that maybe they actually know what they're doing.

    Don't you think you should calm down? This is your opinion I don't think QOS was rubbish it would be near the top end for me, it seems EON has seen the advantage of using TDKR as it's to be attached to it's IMAX showings and also we are going to get more than 2 trailers so they are obviously seeing some sense in that department.

    What has worked in the past may well have paid off in dividends for them but bigger more financially successful franchises are out there now and like others I think their promotion should be more aggressive, releasing a picture of Q might set fan boys a quiver but it don't mean jack s**t to joe public.
  • doubleoegodoubleoego #LightWork
    Posts: 11,139
    First of all I was calm, I have no idea why you would think otherwise. Secondly, if you bothered to read my post instead of quoting it just for the sake of wanting something to say, you'd find that EON's marketing campaign will more than do the job. Again, this goes beyond merely than what's gone on in the past. Point to me a film series of 50 years and 22 movies and counting, you can't. EON at the very least have earned my respect to trust their efforts for this movie and not only that, I think it's safe to say this movie means mire to them than it does to you or anyone else here for that matter for the sheer fact, Bond is their bread and butter and they have a financial interest, so until you and others can tell me that you've invested in this movie and have a financial stake to concern yourself with, I think I'll trust EON to know what they're doing rather than the whimpering whinings of Internet fanboys. Cheers, old boy :D
  • ShardlakeShardlake Leeds, West Yorkshire, England
    Posts: 4,043
    I'm not an internet fan boy, I don't post here that often and I was into Bond as far back as 1977 long before the internet turned relative newcomers into experts, back in my day you had to hunt out the news and read it in magazines now it's so much easier for everyone to shoot other people down because they've been on wikipedia,
  • doubleoegodoubleoego #LightWork
    edited July 2012 Posts: 11,139
    ....riiiiiiiight, so, what, you want a medal or something? No offence, mate but I couldn't care less. You're on a James Bond website, providing some sort of topical contribution. You having to hunt for info in magazines and such proves you're at least one of the dedicated fanboys, Internet, news reels, magazines, archives, same difference. That's not to say I'm not a fanboy because I am but what ever; opinions differ and on this matter you have yours and I have mine.
  • Creasy47Creasy47 In Cuba with Natalya.Moderator
    Posts: 40,976
    On a better note than all of this arguing, new photos have arrived:
    http://www.comingsoon.net/news/movienews.php?id=92529
  • DarthDimiDarthDimi Behind you!Moderator
    Posts: 24,183
    Oh Anne Hathaway looks so darn good as Selina. I'm curious to see what Nolan will do with her character!
  • St_GeorgeSt_George Shuttling Drax's lovelies to the space doughnut - happy 40th, MR!
    Posts: 1,699
    If only it turned out to be like this. That's all I'm going to say... :p

  • DarthDimiDarthDimi Behind you!Moderator
    Posts: 24,183
    Not sure who that girl is but she looks nice. :) I love the BTTF references by the way.
  • boldfingerboldfinger
    edited July 2012 Posts: 5,767
    DarthDimi wrote:
    I love the BTTF references by the way.
    About the only thing that clip has going for itself. The "joke" about Batman´s words being unintelligible was lame already when TDK came out, now with Bane it is just wasting peoples´ time. Maybe the cinema the prologue from TDKR was firt shown in had a bad audio system, but the audio from the prologue that surfaced on youtube was extremely intelligible. Do some people have impaired hearing?

  • Creasy47Creasy47 In Cuba with Natalya.Moderator
    edited July 2012 Posts: 40,976
    @boldfinger, I believe so. After the footage came out of Bane and everybody complained about his voice, Nolan touched it up a little bit, and people still seem to complain. If it's such a problem, wait for the film to hit home format, and then go with subtitles. But, those that whine and moan will still attend a showing, and then still complain about the problem. You can't please everyone, as they will always find something to argue about.

    And yes, the joke videos between Batman and the Joker that came out after TDK lacked humor and irked me further and further as time went on.
  • boldfingerboldfinger
    Posts: 5,767
    Creasy47 wrote:
    @boldfinger, I believe so. After the footage came out of Bane and everybody complained about his voice, Nolan touched it up a little bit, and people still seem to complain.
    I´m all for people deciphering what the characters on the big screen are saying. But the youtube audio of the prologue was hardly touched by Nolan, yet I find Bane the easiest of all to understand.
    Oh well, it´s time the darn thing was shown in theaters!

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