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SKY unveils new 007 logo (plus new Ad)

RC7RC7
edited September 2012 in News Posts: 10,512
2c04d4e7.jpg



http://www.broadcastnow.co.uk/news/broadcasters/video-sky-reveals-007-logo/5046108.article?blocktitle=Top-Stories&contentID=2298


Sky has unveiled the logo for its James Bond-dedicated Sky Movies 007 HD channel and a promotional advert featuring all six Bond actors in a single car chase.

Sky Movies 007 HD is due to launch on 5 October and will kick off with the first film in the franchise - Dr No - before going on to air all 23 Bond movies without ad breaks.

The logo debuted today ahead of a TV and cinema advert that brings together all six actors who have played the lead role in a single car chase sequence.

Sky brand director Lucian Smithers said the logo marked the first time Sky had incorporated another logo with its own in a single piece of creative.

“Partnering our logo with Bond’s 007 emblem shows just how passionate and excited we are about the arrival of this brilliantly British film franchise to our service in its 50th anniversary year,” he said.

The channel was announced in August after Sky picked up the rights to the Bond catalogue from ITV in April.
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Comments

  • obin_gamobin_gam
    Posts: 268
    What a unnecessarily large logo.
  • RC7RC7
    edited September 2012 Posts: 10,512
    obin_gam wrote:
    What a unnecessarily large logo.

    Don't worry, it's an image and as such can be resized for all sorts of purposes. It's not like a human that grows to a certain point and then remains constant. It will be all sorts of different sizes depending on the medium in which it's displayed. Web, print, TV, cinema. It'll look a different size on all of these. Its size also correlates to the distance at which you stand from it. If I put my face to the screen it looks massive. If I stand on the other side of the room it looks small.

  • Agent007391Agent007391 Up, Up, Down, Down, Left, Right, Left, Right, B, A, Start
    Posts: 7,854
    So, I'm going to guess that "all 23 Bond movies" means EON's 22 official ones and Never Say Never Again, or do they have the rights to air Skyfall already?
  • RC7RC7
    Posts: 10,512
    Agent007391 wrote:
    So, I'm going to guess that "all 23 Bond movies" means EON's 22 official ones and Never Say Never Again, or do they have the rights to air Skyfall already?

    It's either a mistake or they're referencing SF - which will inevitably have its debut on this channel. No NSNA.

  • DiscoVolanteDiscoVolante Stockholm, Sweden
    Posts: 1,347
    That's a mighty ugly and massive logo.
  • RC7RC7
    Posts: 10,512
    DiscoVolante wrote:
    That's a mighty ugly and massive logo.

    All their logos look like this. It's part of their branding.

    As an example...

    38ccc19d.png

    It was always going to look like this.




  • PanchitoPistolesPanchitoPistoles 2.0
    Posts: 4,619
    I thought this was about a new official 007 logo, like these: http://www.abstractfonts.com/forum/images/c5cd640eed50139607614df4c571a94b.png
  • LotusEspritLotusEsprit
    Posts: 160
    Don't care much about Sky or the logo but I thought the video was pretty cool!
  • gt007gt007 Station G
    Posts: 1,182
    The trailer is quite nice.

    The logo is nothing special.
    PanchitoPistoles wrote:
    I thought this was about a new official 007 logo, like these: http://www.abstractfonts.com/forum/images/c5cd640eed50139607614df4c571a94b.png
    Same here, Panchito.
  • RC7RC7
    Posts: 10,512
    gt007 wrote:
    The trailer is quite nice.

    The logo is nothing special.
    PanchitoPistoles wrote:
    I thought this was about a new official 007 logo, like these: http://www.abstractfonts.com/forum/images/c5cd640eed50139607614df4c571a94b.png
    Same here, Panchito.

    How would that work?
  • gt007gt007 Station G
    Posts: 1,182
    Here's a nice bit of trivia from Empire Magazine on Twitter:

    The icing on the Bond Channel promo cake? The voiceover at the end is by Colin Salmon, the best Bond that never was.
  • doubleoegodoubleoego #LightWork
    Posts: 11,139
    love the trailer.

  • ggl007ggl007 www.archivo007.com Spain, España
    Posts: 2,541
    That trailer is quite "inspired" by the great Tom Waldek. Please pay tribute to his work...
  • Commander_SkyfallCommander_Skyfall
    Posts: 371
    I think the trailer is really well done, at least they've thought about it a bit and come up with something cool.
  • GetafixGetafix
    Posts: 11,425
    I love the look that Rog gives to the Brozza.
  • Samuel001Samuel001 Moderator
    Posts: 13,355
    Agent007391 wrote:
    So, I'm going to guess that "all 23 Bond movies" means EON's 22 official ones and Never Say Never Again, or do they have the rights to air Skyfall already?

    Sky have the rights to all 23 EON films plus Casino Royale 67 and Never Say Never Again.

    More here, in the TV alerts thread:

    http://www.mi6community.com/index.php?p=/discussion/38/tv-alerts/p8
  • BenBen
    Posts: 121
    I like the trailer, I think it's quite clever. The logo is fine, maybe be a little long winded but it's decent.
  • Alan007Alan007
    Posts: 406
    Cool trailer
  • JWESTBROOKJWESTBROOK
    Posts: 5,745
    I thought the trailer was done nearly flawlessly. The only obvious bit was Moore, but it was quite fun.
  • ohmss40ohmss40
    Posts: 44
    My wife will be so pleased (not) that I can now watch Bond movies all the time via my Sky movies. Cool.
  • myworldisenoughmyworldisenough
    Posts: 1,143
    Great trailer. I have Sky plus Sky sports but not Sky Movies. I would be tempted to add this but I've already got all the Bond movies on DVD and will be getting the Blu-ray Boxset also. Great for the casual fan / viewer though and hopefully will help convert a new generation into being fanatical fans like us.
  • thelivingroyalethelivingroyale
    Posts: 12,837
    myworldisenough wrote:
    Great trailer. I have Sky plus Sky sports but not Sky Movies. I would be tempted to add this but I've already got all the Bond movies on DVD

    Same here. Trailer was cool though.
  • RogueAgentRogueAgent
    Posts: 12,526
    That trailor was brilliant! Best moment for me was the smile between Brosnan and Moore! :)) Very well put together!
  • RambiritchRambiritch
    Posts: 16
    Whoever edited this deserves a commendation.
    Two resounding thumbs up!!!
  • ggl007ggl007 www.archivo007.com Spain, España
    edited September 2012 Posts: 2,541
    The 2008 Bonds, James Bonds (Bond vs Bond) is not from Waldek. It was uploaded by simianj. And, well, it has the same smile! :-?
  • QsAssistantQsAssistant All those moments lost in time... like tears in rain
    Posts: 1,812
    I don't know what Sky is but I loved that ad.
  • doubleoegodoubleoego #LightWork
    Posts: 11,139
    SKY is a satellite service provider.


    Those trailers were excellently edited together.
  • largo2largo2
    Posts: 469
    Great trailor, but still hate sky for what they have done to everything they touch.
    Money talks as per usual. At least we all have our collections of videos and dvds to watch !
    I would not get the channel just yet, if anyone is thinking about it, as it is probably a stunt. Sign up to sky because you want that channel to be added to package and give it a few months and they will pull it for something else.
  • dragonskydragonsky
    Posts: 2,491
    I agree with the others about the logo.Hopefully they will make it shorter or something. Overall ok commercial.I can dig it :)
    ggl007 wrote:
    That trailer is quite "inspired" by the great Tom Waldek. Please pay tribute to his work...
    I thought of the same when I saw the video. This one is better than Sky's commercial.

  • marketto007marketto007 Brazil
    Posts: 3,277
    ggl007 wrote:
    That trailer is quite "inspired" by the great Tom Waldek. Please pay tribute to his work...

    Thought the same when I saw the video @ggl007. I was like: "We've seen that before" :D
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