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NO TIME TO DIE (2021) - Critical Reaction and Box Office Performance

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Comments

  • jobojobo
    Posts: 7,507
    Our American members will know this better, but I have a feeling that the unfortunate and undeserved woke label put on NTTD had a particularly hampering effect on the film's BO in the US. It seems to be a very touchy subject over there given the current political climate, perhaps especially in the middle aged demographic that is usually into Bond. I am of course just speculating, but I think it might have played a part.
  • matt_umatt_u better known as Mr. Roark
    Posts: 4,343
    To me it seems as well that the US lacked real hype regarding the film because after 18 months of delays it felt like "old news". Plus, they lost hype with the younger because they burned Billie's song a couple of weeks before the first delay.
  • jobojobo
    Posts: 7,507
    matt_u wrote: »
    To me it seems as well that the US lacked real hype regarding the film because after 18 months of delays it felt like "old news". Plus, they lost hype with the younger because they burned Billie's song a couple of weeks before the first delay.


    Yeah, it's probably a combination of many factors.
  • zebrafishzebrafish <°)))< in Octopussy's garden in the shade
    edited November 2021 Posts: 4,341
    jobo wrote: »
    Our American members will know this better, but I have a feeling that the unfortunate and undeserved woke label put on NTTD had a particularly hampering effect on the film's BO in the US. It seems to be a very touchy subject over there given the current political climate, perhaps especially in the middle aged demographic that is usually into Bond. I am of course just speculating, but I think it might have played a part.

    I don't buy it. What is woke about NTTD? Strong female roles? Marvel is full of it. I also do not believe that U.S. customers follow fansites where this was discussed. I believe that Bond attracts many 50+ viewers who just did not turn up in the numbers they used to while a deadly pandemic is raging.
  • BurgessBurgess
    edited November 2021 Posts: 380
    jobo wrote: »
    Our American members will know this better, but I have a feeling that the unfortunate and undeserved woke label put on NTTD had a particularly hampering effect on the film's BO in the US. It seems to be a very touchy subject over there given the current political climate, perhaps especially in the middle aged demographic that is usually into Bond. I am of course just speculating, but I think it might have played a part.

    In the end, I don't think any of that really mattered to general audiences. One reason is because the film pulled it off.

    I think there's a generational gap for Americans with Bond. One reason is because there isn't really any merchandise made for lower price points. There aren't T-shirts we can buy at Target or cool action figures carried at hobby/comic book stores. The Lego DB5 is cool as hell but other franchises have Lego play sets. Project 007 from IO Interactive will definitely help but there isn't the kind of merchandise saturation at all price points, like other franchises. I think this is intentional on the part of EON/Danjaq and not disinterest from retailers. The 007 gun symbol is as recognizable as the Batman or Superman insignias but its not as ubiquitous.
  • zebrafishzebrafish <°)))< in Octopussy's garden in the shade
    Posts: 4,341
    Good point. When I was younger I expected something like a James Bond 007 flagship store in London, but sadly up to this day nothing like it exists (except the 007.com online store).
  • BurgessBurgess
    Posts: 380
    Given that video games have overtaken film in grosses, if not in cultural influence/preference, Project 007 and its sequels are an opportunity for EON to develop a Bond marketing brand separate from the movies. I get not being comfortable with slapping Daniel Craig's face on every piece of merchandise but what about a completely original Bond that's not tied to any actor (or contract negotiation)?
  • MinionMinion Don't Hassle the Bond
    edited November 2021 Posts: 1,165
    zebrafish wrote: »
    jobo wrote: »
    Our American members will know this better, but I have a feeling that the unfortunate and undeserved woke label put on NTTD had a particularly hampering effect on the film's BO in the US. It seems to be a very touchy subject over there given the current political climate, perhaps especially in the middle aged demographic that is usually into Bond. I am of course just speculating, but I think it might have played a part.

    I don't buy it. What is woke about NTTD? Strong female roles? Marvel is full of it. I also do not believe that U.S. customers follow fansites where this was discussed. I believe that Bond attracts many 50+ viewers who just did not turn up in the numbers they used to while a deadly pandemic is raging.

    The anti-woke brigade isn’t about reacting to the reality of the situation, but instead a made up boogey man that whips them into a frenzy. “Get Woke, Go Broke” is a real phenomenon, but it isn’t always based on facts.
  • MakeshiftPythonMakeshiftPython “Baja?!”
    Posts: 8,188
    Regarding the US, I do think it has more to do with Craig’s films appealing to older audiences, and after the six year delay with no new films hyping up younger audiences, it was even more so. Compared to the competition, Craig’s films DO feel more geared towards grown ups. If there are kids that were able to genuinely enjoy them that’s great, but it can’t be a lot especially in the US.
  • Matt007Matt007
    Posts: 1,314
    I think the “anti woke” (really, this means lazy middle aged white men who get their facts from Google) seems more prevalent with Bond because the audience is more middle aged, white and male than Marvel which skews younger.
  • TripAcesTripAces Universal Exports
    edited November 2021 Posts: 4,585
    matt_u wrote: »
    Yes…. basically the US performance is the reason why the film won’t hit $800M.
    It’s the lowest grossing Bond since LTK (adjusting for nowadays inflation).


    SeanCraig wrote: »
    I am really interested, what may have clicked with US audiences with Skyfall which did not with NTTD. If it really was the demographic unwilling/unsafe to go to the cinemas or if it were other factors.

    It's really interesting to see - so much happened in the entertainment sector: Streaming, Superhero movies, a pandemic and an "old" brand like James Bond 007 which still clicks with a huge audience as we can see in Europe and even Asia - but not the US.

    Really, really inetersting to me if it's the somewhat "arthouse" style the 007 movies went to during Craig's past movies since Skyfall which people over here in Europe for example (I am from Germany myself) relate to which to quite some degree fell through in the US. Was it marketing (like some suspected) from MGM that differed much from Universal's over here (I can only report that NTTD was everywhere here - every facade, everywhere online, everywhere in linear television as well).

    I know Bond never was as big in the US than here - got it. But why it kinda fell through this time was not really expected by me since Craig alone seemed to be popular with US audiences, too (different than Dalton for example).

    I think NTTD did very, very well in total in very uncertain times and moved around several times. Also the fact they could keep the ending under wraps all that time is awesome. I will go and see it one more time in a smaller cinema near me (it's not playing in IMAX anymore here though) before the 4K Disc will arrive under my christmas tree ;-)

    And as I have mentioned earlier: U.S./North America is the only place on the map with Universal NOT doing the distribution. I don't think that that's a coincidence. Something in the rollout and marketing was amiss. I never saw a trailer for NTTD at any of the spring/summer films I went to: not Wrath of Man, not Cruella, not Free Guy. MGM pinned its marketing on SNL (fun but too late), a NASCAR stock car race (wrong audience), and the ALCS (that nobody watched).
  • FeyadorFeyador Montreal, Canada
    edited November 2021 Posts: 735
    MakeshiftPython wrote: »
    Regarding the US, I do think it has more to do with Craig’s films appealing to older audiences ....
    Yes, but among older audiences anywhere, most especially this one. He's now a Bond at retirement age and I think a lot of us are right there with him ... haha.
  • RichardTheBruceRichardTheBruce I'm motivated by my Duty.
    Posts: 13,818
    The US management of the pandemic is the biggest influence.

    Some folks are comfortable returning to theaters with and without masks. Some assessed their own risk and decided not to. Surely many feel pressure not to go to the cinema. And yes I just called you surely.

  • antovolkantovolk
    Posts: 3,164
    FYI the film is now on on PVOD in UK and Ireland. £15.99 to rent.
  • MrsAuralSectsMrsAuralSects
    Posts: 214
    NTTD's shedding 460 theaters in the US from this weekend, down to 2427. I'm predicting 3.3m haul and a 155m tally by end of Sunday.
  • Gobi-1Gobi-1
    Posts: 144
    As someone in the states here's my thoughts on way Skyfall overperformed in the USA.

    There had been a four year gap since QoS, audiences were hungry for Bond. The London Olympics were held a couple of months prior and Craig's Bond participation in the opening ceremony with the Queen was much talked about and publicized . Adele's title song was a big hit and got a lot of airplay leading up to the film's release. It was the 50th Anniversary of the series and there was just a lot of goodwill toward Bond. It really was lightning in a bottle.

    Also there was no Star Wars film that Christmas. Skyfall stayed in theaters well into the new year. Unlike Spectre which was pushed out of cinemas to make room for The Force Awakens.
  • MrsAuralSectsMrsAuralSects
    edited November 2021 Posts: 214
    Gobi-1 wrote: »
    Also there was no Star Wars film that Christmas. Skyfall stayed in theaters well into the new year. Unlike Spectre which was pushed out of cinemas to make room for The Force Awakens.

    Spectre was actually lingering around in theaters for 150 days, up to early April 2016

    https://www.the-numbers.com/movie/Spectre#tab=box-office

    Agree with the rest of your post


  • TripAcesTripAces Universal Exports
    Posts: 4,585
    Gobi-1 wrote: »
    As someone in the states here's my thoughts on way Skyfall overperformed in the USA.

    There had been a four year gap since QoS, audiences were hungry for Bond. The London Olympics were held a couple of months prior and Craig's Bond participation in the opening ceremony with the Queen was much talked about and publicized . Adele's title song was a big hit and got a lot of airplay leading up to the film's release. It was the 50th Anniversary of the series and there was just a lot of goodwill toward Bond. It really was lightning in a bottle.

    Also there was no Star Wars film that Christmas. Skyfall stayed in theaters well into the new year. Unlike Spectre which was pushed out of cinemas to make room for The Force Awakens.

    There is another (more) likely explanation: Skyfall was a great effin' film! ;)
  • NickTwentyTwoNickTwentyTwo Vancouver, BC, Canada
    Posts: 7,553
    TripAces wrote: »
    Gobi-1 wrote: »
    As someone in the states here's my thoughts on way Skyfall overperformed in the USA.

    There had been a four year gap since QoS, audiences were hungry for Bond. The London Olympics were held a couple of months prior and Craig's Bond participation in the opening ceremony with the Queen was much talked about and publicized . Adele's title song was a big hit and got a lot of airplay leading up to the film's release. It was the 50th Anniversary of the series and there was just a lot of goodwill toward Bond. It really was lightning in a bottle.

    Also there was no Star Wars film that Christmas. Skyfall stayed in theaters well into the new year. Unlike Spectre which was pushed out of cinemas to make room for The Force Awakens.

    There is another (more) likely explanation: Skyfall was a great effin' film! ;)

    It was, and I might dare to say as well, that it was a fairly safe Bond film? There was no real controversy around it all, except maybe the "M dies and Bond cries" bit, but otherwise, palatable by everyone, Bond fans and not. Extremely competently made, grandiose villain, Severine, it checks all the boxes.
  • StirredNotShakenStirredNotShaken Toronto
    Posts: 2,402
    Skyfall was an insane cultural phenomenon. I was in high school when that film came out, I was somewhat known to be a massive Bond fan and all, and I had more than a dozen people at school striking up conversations with me about Skyfall who I can say with near absolute certainty had never seen any of the previous Bond films. And they were REALLY invested in this film, some of these people went two or three times to the theatre. Granted, there was no internet when Bondmania was going on in the 60s, and I wasn't alive back then, but it really felt like something was happening with Skyfall that hadn't happened with Bond before.
  • DraxCucumberSandwichDraxCucumberSandwich United Kingdom
    Posts: 208
    Damn, no 4k on Amazon in the U.K. , only HD.

  • antovolkantovolk
    Posts: 3,164
    DraxCucumberSandwich wrote: »
    Damn, no 4k on Amazon in the U.K. , only HD.

    iTunes has 4K!
  • Matt007Matt007
    Posts: 1,314
    Am I missing something it’s not on my Amazon prime video?
  • DraxCucumberSandwichDraxCucumberSandwich United Kingdom
    Posts: 208
    Yep Apple has 4k, but I’ve only got the PS5 Apple app, which is pretty bad. Not even sure it plays 4k properly
  • DraxCucumberSandwichDraxCucumberSandwich United Kingdom
    Posts: 208
    It’s definitely on my Prime. Not on the home page, I had to search. £15.99 to rent an HD movie is not good
  • Jan1985Jan1985
    Posts: 625
    Austria will go into Lockdown from monday on.
    So all theatres will be closed again, no further box office for NTTD.
  • matt_umatt_u better known as Mr. Roark
    edited November 2021 Posts: 4,343
    In Germany as well the boxoffice is being jeopardize by the skyrocketing new cases. Bond is projected to make €110/130K the upcoming weekend.
  • Jan1985Jan1985
    Posts: 625
    matt_u wrote: »
    In Germany as well the boxoffice is being jeopardize by the skyrocketing new cases. Bond is projected to make €110/130K the upcoming weekend.

    110.000 admissions on the 8th weekend would be a fantastic figure even without a pandemic in Germany.

    Here are the admission figures of the previous movies on their 8th weekend:

    Spectre: 113.808
    Skyfall: 131.573
    Quantum of Solace: 54.933
    Casino Royale: 126.154
    Die Another Day: 45.469
    The World Is Not Enough: 61.690
    Tomorrow Never Dies: 15.660
    GoldenEye: 70.920
  • Red_SnowRed_Snow Australia
    Posts: 2,540
    NTTD has grossed $14.13 million in its first week at the Australian box office.
  • matt_umatt_u better known as Mr. Roark
    Posts: 4,343
    Jan1985 wrote: »
    matt_u wrote: »
    In Germany as well the boxoffice is being jeopardize by the skyrocketing new cases. Bond is projected to make €110/130K the upcoming weekend.

    110.000 admissions on the 8th weekend would be a fantastic figure even without a pandemic in Germany.

    Here are the admission figures of the previous movies on their 8th weekend:

    Spectre: 113.808
    Skyfall: 131.573
    Quantum of Solace: 54.933
    Casino Royale: 126.154
    Die Another Day: 45.469
    The World Is Not Enough: 61.690
    Tomorrow Never Dies: 15.660
    GoldenEye: 70.920

    That’s cool!

    In the UK Bond needs only £500K to become the fourth highest grossing film ever.
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