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Comments
Very true.
But there wouldn't be near as much value in the deal for them in the short term if they weren't going to try and use it primarily to drive subscriptions to their streaming services or generate PVOD sales.
The purchase of MGM would not be a short term investment. NTTD is just one asset that would be part of that purchase. Of course they could opt to put it on Apple TV+ and make a fraction of the possible returns NTTD would bring in a theatrical release in 2021, but that seems doubtful.
I think it's a mistake to compare this to other PVOD purchases. Apple would not be buying NTTD. They're buying an entire company with multiple films on the horizon. Not apples to apples.
I can't imagine a film the size of NTTD being dumped on an exclusive streaming service just to drive subscriptions. That would spell a dark future for the franchise imo.
Why didn't they use the Mission Impossible theme? I mean, there are fans on here arguing that MI become more relevant than Bond. So... :-?
I agree completely with this, as well. But I just think they'll want to maximize value in both the short- and long-term scenarios, obviously. Particularly if they're shelling out $8 billion to make this happen.
No doubt it's a purchase made with the longest-possible-term eye. And I wouldn't bet on NTTD being exclusively streaming, either. But if enough cinemas are open next April to make it viable, I could see simultaneous physical + streaming release around the world, depending on where/how people are comfortable watching it.
Disney made a huge note of consumer demand driving their (massive) streaming pivot this week. Amazon just bought a theatrical release for $125 million. Warners and AT&T just laid off a massive number of people today as part of their own restructuring.
It just seems that the digital shift is really, rapidly rounding the corner this week. And each interested party will want to seize the moment(s) for all they're worth.
I wouldn't call it a "dump" at all. Likely offered as PVOD with some contingent upsell connected to the subscription package.
It would be a marquee turning point, frankly, in the shift from live viewing to streaming. Brands don't get much bigger, or conventionally cinematic, than Bond. Being the first major studio release of that caliber to get a streaming treatment would be a landmark cultural event.
I think this is all very possible, just not anytime soon. Big studios with big properties will still want to wait to see the theatrical landscape in 2021 before dumping marquee films on exclusive streaming sites. If, for example, November 2021 is still not an option for NTTD then I could see it landing on streaming. But that's just me.
My gut feeling is that Nov '21 is that absolute drop dead date it would never push later than, without pivoting to digital.
One could make the argument, from a brand equity/hype perspective, April '21 is already pushing it farther than you'd think possible. This Bond film will have been in end-stage marketing for 15 months by that point. Unprecedented.
Amen. 🙏🙏
I know people like us would rush to subscribe to Apple TV+ and pay w/e rate they choose to charge us, but Apple TV+ is a pretty lowly streaming service today. Low subscriber count, not available on all platforms, etc. I just think that would signal the streaming service's desperation for content rather than Bond's need for the service.
Also - don't forget MGW and BB's press release when the film was delayed. They want the film to be released in cinema's worldwide. They still have a say in all this.
I’m torn between this and really pining to see that beautiful cinematography and those imax sequences on the biggest screen possible. Like you I’ve had my last handful of cinema trips ruined by selfish ‘c u next Tuesday’s ‘ and it’s infuriating!
Cinematography isn’t a problem if you have a decent telly. In fact, 4K, 65 inch tellys are cheaper than ever.
As for sound, get a pair of good headphones. You can replicate the aural power of a cinema.
Except for people that prefer theaters.
For me, when a movie comes out I know I will always be able to see it again at home. But seeing a movie in a theater, on the big screen with great picture and sound can't be replicated at home. And even if theaters were struggling before the pandemic, they were far from the brink of collapse. The pandemic have severely hurt them but that doesn't mean cinemas were dying or deserve to die.
As for sound, use a headphone.
Oh I guess I'm wrong about what I prefer./s
I too have a 4k OLED tv and love it. I still prefer to see movies in the theaters and so do lots of people. Sorry! If the pandemic has done anything it's made me long for more communal experiences and a time when I could get out of the house whenever and see whatever's playing at the local theater.
If you prefer to watch stuff at home you always can and you always will. So why cheer for the death of something you're not interested in anyways? If it's just to see new things a few months earlier I think that's a shame.
Pretty short sighted but okay!
I love the cinema experience and will be gutted if it goes the way of the dinosaur. It's a wonderful, exciting, beautiful thing. Some of the best memories of my life are there.
But it's just not feasibly safe right now, or in the foreseeable future. And there's no guarantee it will be.
Ultimately, it seems to be a question of what matters more to us personally: the content (film), or the context (experience). And this is where I'm torn.
Because I don't want the cinematic experience to die, and yet there's no question for me personally, the content is dramatically more important to me, now, for No Time to Die.
That's just me personally. I've been waiting for this thing forever and now, with so much disrupted and so many other things put properly into perspective by the crisis, I just simply wouldn't care if I watched it at home. I just want to watch it.
I’m with you here. Maybe some independent theatres in town will show it at some point as well, but big box cinemas are free to go.
I totally understand this within the context of this film. We've all been waiting a long time to see it and the multiple marketing ramp ups have teased it more than we're used to. If they put it on streaming tomorrow I'd gladly pay w/e they charged me to see it.
But that's obviously coming from a place of privilege and as a diehard Bond fan. Whoever buys MGM, along with EON, are not going to make that decision based on how many people on a Bond forum would pay to see it now. This movie could make a lot of money in a potential theatrical run whenever that does become safe and appetizing for the masses. As @Burgess said Tenet made some money from the box office and will still make plenty streaming and on VOD. They can always put it on streaming if the theatrical option is off the table, but until it is I don't see them handicapping their revenue in that way.
And don't forget independent theatres, which here in Vancouver anyways always have a more respectful audience, no one constantly eating snacks and texting, and a more comfortable environment. They'll never replace the box office of big box theatre chains, of course, but maybe if they can sort out piracy, a combination of VOD and indie theatres could build their way up.
It's a strange time, but I don't see big theatre chains surviving. Even pre-CoViD.