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After two weeks:
"Tenet’ Hits $200 Million Globally"
https://variety.com/2020/film/box-office/tenet-box-office-christopher-nolan-warner-bros-1234768187/
There's world outside US, you know ;-)
“Success” may be a stretch, but given the circumstances this seems pretty decent to me - especially given the poor US numbers.
Not even getting into the marketing and promotional costs, making $200 million off a $200 million budget isn't a success at all, considering they've lost a substantial amount of money. I suppose it's "good" in the scope of a pandemic but they've still lost money at this point.
Tenet needs at least $400 million world-wide to have any kind of profit.
Also, since it is an American production, failing to reach $100 million domestic is a disaster. Especially when it is a big budget film.
So yes, Tenet is a financial disaster, no matter which way you look at it.
https://variety.com/2020/film/news/black-widow-release-date-delay-soul-disney-plus-1234769426/
This makes No Time To Die the next big budget film to arrive in cinemas.
Warner gets about 43% of cinema box office. So from $208 million they may have earned $85 million.
And they not just spend $225 million for the movie, but also a lot of additional money for marketing. So even if they only spent $300 million in total, the movie needs $700 million worldwide to get Warner to make a little profit.
NTTD is now the next big budget film to arrive, and apart from Death on the Nile, it is the next major release scheduled for the big screen. I think a delay for NTTD just became much likely given this MCU delay.
Where did I call it a success? I'm just arguing that 200 mio in the first couple of weeks isn't a "financial disaster." It's already made one third of what the SP (with its larger budget) did in two months internationally, but yes, the domestic sales are truly a disaster, I can agree with that.
No, it's on. They wouldn't do a second (very expensive) marketing campaign (currently) just to postpone it yet again.
I didn’t say you did - I was just starting off my own statement with that.
$200 million world wide for a $200 million budget film is a financial disaster. Its domestic box office is so small it is not even worth talking about. And it's already down to less than $30 million internationally per week. If the box office intake stopped dropping this very moment, Tenet will need another 6 weeks just to earn the required $400 million needed to reach the break even point.
Tenet has already done most of its possible box office, and it still needs $200 million at minimum. I don't know in what world you think this will be possible to achieve.
Tenet is actually doing so bad it is hurting cinema chains in the USA. That is beyond a financial disaster. And if NTTD gets delayed, the fingers can be pointed at Tenet.
Fair enough, as you seemed to be contesting the "financial disaster" bit so I surmised you were stating it was some sort of success, even though it hasn't made any money back yet. The next week or two should decide that, though.
Tenet barely made $50 million world wide last week. It needs 4 more weeks at that same amount to reach $400 million. But sadly the weekly drop will render this impossible.
@Zekidk you make a point about the marketing campaign situation, and I've been thinking about it myself too. How many more of these big hits could they take by continuing to delay, with zero certainty of the pandemic situation improving down the road? Whether they keep to 2020 or keep on pushing, it seems like a no-win situation to me financially with NTTD.
But the cost of marketing each time (around $40-50 million) against the possibility of losing $500 million plus in lost box office revenue is really no choice at all.
But how long can the film be pushed - what if the pandemic keeps on persisting for a very long time? They can keep the film in limbo for who knows how long I suppose, which is still sadly a very real possibility. If it does push again, it’s a big fail on the part of the advertising to have gone ahead with this second wave.
No matter how you look at it, it is.
$200 million worldwide after 3 weeks. It needs another $300 million to break even. That's a financial disaster, unfortunately, given the ambition and scope of the film that was conceived as Nolan's biggest and most audacious ever. Let's wait and see what will happen if theaters re-open in NY and California.
I still do not understand your argument. Yes, it has no competition. Can you explain why the box office is so low, then? Tenet is doing so badly in the USA that is it hurting theater chains. Is this a sign of a box office success where cinemas are actually better off closing than showing your film? Theaters are losing money since the box office is so non-existent.
Yet again - I never called the box office numbers a success. And again - like I wrote: I just don't agree with you that 200 mio in two weeks internationally is a disaster. Of course it would probably have made at least 300 already if there wasn't a pandemic. But given the circumstances I would say that 200 mio in a couple of weeks is pretty decent.
Many are even going to see it twice in the theatre because they had a hard time understanding what was going on the first time :-) So...let's see in a couple of months where it stands.
Yes, marketing has ramped up but the November release date is still 2 months away. If they pushed the film back soon I think they would save some money over marketing it for another month or so only to push it back again. Someone that knows more about film marketing will have to enlighten me on how much was already sunk by the new trailer and everything that has followed...
Also, I heard on a JB&F podcast that EON has almost no production debt for NTTD, meaning the banks have been paid off. This means that pushing back the film for a tenable theatrical release only makes sense for them financially. They don't have immediate pressure to release the film.
Either way, how many theater chains do we think can survive staying open for 9 weeks with no new content? Wouldn't it be more prudent (in the US) for theaters to close back down and cite the pandemic as an excuse not to pay rent (as I think some did in the spring)? A bad option I know but I don't really know how theaters will survive two months as is. The situation is bleak, especially for those of us that love going to the cinema.