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Indeed. F9 may have been the last big US film to get released there
Even Black Widow hasn’t been released there ( and it really needs it if it has any chance of breaking even ).
With China shuttering their cinemas again and the ongoing uncertainty what state the pandemic will be in in two months time,it’s a huge gamble for NTTD to stick to its current release date.Unless of course,behind the scenes they have resolved themselves to the reality that they are going to take a financial hit on the film.
Now that there is no ethical considerations (before, it was arguably unethical to release in a theater but now with vaccine it is not), it shifts to a financial question. It's all a gamble — what's the environment look like in 2022? Is COVID any better? Are people interested in movie theaters? Of course, there's the other elephant — if Bond (and other tentpoles) leave, will theaters survive? It's not like EON/MGM will shut down if the film doesn't make a gazillion. Far from it.
I was angry in the moment, but ultimately all the prior delays I understood. Frankly, if they delay it now, I would not understand. The reality is NTTD is going to underperform relative to budget — whenever it is released. Punting another year would incur more interest expense. And by then, would there be any intrigue in a film that's been in purgatory for years? Who knows.
All I know is, at this point, a delay would be greed. Pure and simple.
As if there is ever any other motivation.
I'm starting to think they're going to delay it until late 2022 just for the 60 year anniversary. Especially with the suspected Dr. No callbacks in the movie.
Just release it! This is getting ridiculous.
MI6 HQ are drama queens ... as you were.
The following post I said it’s perfectly normal that NTTD doesn’t already have a Chinese release date.
Try again, 🤡.
As I mentioned earlier, it truly is a fairly inhospitable time to be a blockbuster at the box office. We have had a string of flops recently. Having noticed the change in the air, Sony have moved Venom 2 to October 15 in the USA (this is one week after NTTD's scheduled release). If MGM are adamant to keep their date, they might consider moving NTTD up a week (or two) in the US and perhaps even the UK as September is looking sparse now.
However, given the current landscape and that the Bond films skew older, Bond may struggle to scrap together $100m in the USA. Remember, when Craig ushered in the 'young, cool, edgy' reboot nearly 15 years ago! I was 15 at the time and now I'm 30...So that gives you an idea of the audience this time out. That isn't to say Bond hasn't gained more fans and audience over the years, but there is reason to be anxious about releasing this film in a post-Covid world at any time in 2021 or 2022.
There have been a zillion thinkpieces why The Suicide Squad underperformed. The NTTD articles practically write themselves: (i) Bond is a stale brand, (ii) Younger auds don't want to watch middle-aged white men save the world, (iii) Craig outstayed his welcome, (vi) The film couldn't keep pace with Mission Impossible and Marvel, (v) older audiences who would see the film avoided due to Delta variant, etc....
We really really really want to avoid those articles. We want the headlines to say that 'Bond has saves box-office.'
However, as I've said....you have to release the film now. Even if it underperforms, it just has to come out. However, currently Free Guy is estimated to gross $18m this weekend (disaster) and I can't see Shang-Chi making $40m opening weekend (bigger disaster). If NTTD makes anything $50m+ it be a success. But still, it's a pretty crummy number....I'm praying they secure a China release date this month.
Bond really needs Europe (especially England, France and Germany) and Asia. How are those markets for people living in those areas?
I really hate to jump on this bandwagon but that's the kind of vibes I'm getting. CR was revolutionary, and from the looks of things, NTTD shakes things up, but more delays means the themes will be very old news. Hopefully they pulled it off and good word of mouth boosts BO numbers
The one thing, that counts, is: Is NTTD a really good movie?
When you look at the IMdB-ratings of all the movies, that had a theatrical release during the pandemic, there is NOT ONE movie, that had a 7.5 or better rating on IMdB. So THE ONE movie, that catches everyone is missing. Lots of mediocre movies came out.
The only movies with a really good rating are "Demon Slayer" (8.3/foreign language) and "The Father" (8.3/the Anthony Hopkins-Oscar-winning movie).
In 2019 you had "Avengers: Endgame" (8.4), Toy Story 4 (7.7.), Spider-Man: Far From Home (7.5), Joker (8.4), Knives Out (7.9), 1917 (8.3), Once Upon A Time In Hollywood (7.6), Ford vs. Ferrari (8.1) and many more.
Where are all those high-rated movies in 2020 and 2021?
I assume, that the studios hold them back, and only release solala-movies, because they don't want the really good ones to tank at the box office.
But maybe NTTD will be the first big, really good movie for 2 years?
Here in Germany it will become expensive for non-vaccinated-people to go to the movies from October on.
Of course when entering the theatre everyone has to prove, that he or she is vaccinated, healed or tested negative. That was always the case. But from October on un-vaccinated people have to pay for their tests themselves. In some german states they only accept PCR-tests, that cost about $50. So if someone who is not vaccinated wants to see NTTD, they have to pay $50 in addition to the cinema ticket.
You see: that will bring the box office down by at least one third, I think.
And then you have distance seating in many states aswell, so that only 1/3 to 1/2 of the auditorium can be filled.
So it's impossible to get the numbers, that "Skyfall" or "Spectre" made in Germany. Both made almost $100 million each, which is huge - considering, that Germany has only 1/4 of the US-population. So $100 million in Germany is like $400 million in the US.
But let's see what happens.
Here's how you get buzz, the same way Skyfall did.
Make a good movie!
Thankfully they did that.
But if it sucked, it wouldn't have had the legs — and all that buzz would've been worth nothing.
Correct.
Buzz only helps on the first weekend.
Later on a movie needs legs, and that's only possible with good word-of-mouth,
and people who go and see the movie again and again.
Even fans would not do that, if the movie sucked.
Let's hope, that the NTTD box office will go "to infinity and beyond". ;-)
It’s no rocket science: if they want to really achieve something they desperately need an incredibly good opening weekend. Based on the past experience of previously released blockbusters throughout this year, 40% of NTTD’s overall gross will likely come from the first weekend.
If the film is indeed very good and people will love it, that would be a plus and will help the film making more money. But without a massive opening weekend, it’s gonna be a disaster and that is not about the film itself but about generating hype around it.
The notion of general audiences going to see a movie again and again throughout a pandemic doesn’t make sense to me.
Anyway my point is: they need both. They need the right hype to get people excited and then they need the film to be loved in order to be the first pandemic release without a huge 2nd weekend drop.
People actually work for those hated corporations. I'm all for fair taxes and all, but...
Comcast (Universal) or MGM (soon to be Amazon) is not going to shut down or lay people off if NTTD doesn't make a gazillion dollars.
But older people are vaccinated even more than young people. So why should they be more afraid?