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They are technically not in development.
Development: this is the period when writers are hired to develop a script and a director is brought on board and the lead actor (s) is/are attached. When the script and attachments get greenlit by the studio, that’s when a project moves into preproduction.
Preproduction:
Finalizing the script into a shooting draft. Fleshing out the other casting. Hiring heads of departments that will hire the crews. Storyboarding. Location scouting. Sets. Costumes.
When all this prep is complete, roll cameras.
Lots more than this, but the above gives a guideline.
So until we hear of a director and a writer(s) coming on board, then B26 isn’t even in proper Development yet.
Plus they have another film they've made together which hasn't released yet.
yeah maybe like 2028-2029
To be fair I’d say the opposite: to make a poster really stand out in a crowded environment, a simple, striking image is often best. A big image of Bond alone, looking like Bond does that job. People know what a Bond film is and what it offers: the job of the poster now is kind of just to tell them there’s a new Bond film.
You're not going to get a new audience this way.
A simple, minimalist poster is best for grabbing the attention of people scrolling through their social media feed, which is how a lot of people learn about new movies these days. And ultimately, there's no point in doing a big, detailed poster if it's just going to get compressed on a tiny phone screen.
I don't know, Marvel usually shows off its entire cast on its posters. They're ugly as hell, but they do it.
Which begs the question whether the next Bond film is going to be (sold as) an ensemble film or focus on the new lead guy. Because the main draw - or at least the main strategy - for these Marvel things is "look at all your favourites together! There's someone for everyone, so bring the whole family". Bond is obviously a different proposition.
I never know which posters are or were the most important ones for past films, but it seems like the Craig ones go from Craig with some stills from the film to Craig and Kurylenko to the last three basically all being Craig in a dinner jacket with a gun.
At the threat of pushing this too close to the "Team Bond" discussion, I do wonder if they will try to highlight more Bondian tropes, maybe even without the actor on the main cover ("Never mind who the actor is. You want guns and cars and girls and martinis, so here's that!"), or if they're going to cast a murderer's row of supporting actors and almost hide their rather inexperienced and maybe less known lead or if they're just going full bore "Bond is Back! This is him now! He's awesome!", kind of like that Goldeneye "You were expecting someone else?" swagger.
Alternatively, if they wanted to keep it fairly simple, a single image of the new Bond from fashion illustrator David Downton might look very stylish.
As said, there are issues with big, detailed movie posters, and I don’t think we’ll see a return to the McGinnis style. Illustrated posters in general give off a ‘vintage’ sense, and I think Bond needs to feel classy, but ultimately modern. Not to say all of the recent Bond posters have been great (they can feel a bit too minimalist from SF onwards). But it’d be great if we got a sense of Bond in the environment of the film.
I guess there’s an argument for that, yeah. I suppose in truth posters are a lot less important than they used to be, as trailers and shorts trailers are so easily disseminated now; sometimes even on actual poster locations - the Tube has a lot of digital posters now and I’m sure other cities have the same.
So perhaps their role has even changed slightly: do they act more to back up the social media trailers? I don’t really know.
Yes I agree, that’s a wonderful image. I’ve thought for a long time that they should basically get a fashion photographer in to get an image like that again, something really sumptuous and luxurious. Something like the Girl With the Dragon Tattoo poster: that was kind of like the best Craig Bond poster which never was.
Folks often bemoan that they should go back to the illustrated style, but don’t forget that perhaps the most iconic Bond film of them all: Goldfinger, used a photographic image as its main poster. It was simple, striking and achingly cool.
If we are still waiting for Bond 26 in 2029 man that would be rough. I'm hoping no later than summer 2028.
Lol. But few days back, I thought you were cool with waiting for Bond 26....no matter the release date. Or am I wrong? Pls, correct me if I'm wrong.
Agreed, I love the old retro posters, but they're just that, retro.
It’s probably just because the saturation’s been bumped up a bit in the photo editing. Don’t quite get the sense his head’s been imposed though! Perhaps Craig himself has been imposed onto a particular background, but I find it all blends in quite naturally. I think it looks fantastic personally.
The undone tie is great. It’s a conscious choice that just gives a sense of Craig’s Bond in that film in such a simple way (ie. ‘This isn’t your normal, buttoned up 007’). It’s those kinds of creative choices that make a good poster, or any good promo photo.
The Euros in 2028 is held in the UK and begins on June 9th. I think it makes the most sense to time a new Bond film with a big national celebration like this, comparative to the London Olympics preceding the release of Skyfall in 2012. After such a long wait and build up of anticipation for the new era, I just feel like the two events would complement eachother well and go even further into creating an atmosphere of excitement than even Amazon's marketing might could achieve. I think if Bond 26 is ready for 2027 then great, but if they release beyond that (which based on @peter @007HallY and @mtm analysis it looks like the case) then they should honestly just wait until the summer, as this kind of opportunity doesn't come along too often.