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Gotcha @bondjames
That % of dropoff may have more factors (and may be more nuanced) than we know. Other factors are in play: What else was released? Timing? I find it odd that the MI franchise saw a sudden uptick in interest. My guess: that airplane stunt, in the ads, really hooked audiences to MI: GP, big time.
What makes the phenomenon even stranger is that Cruise's other franchise attempts (Jack Reacher and The Mummy) did NOT fare all that well...and I actually liked Jack Reacher (2012) a lot.
In terms of the dropoff to SP: Daniel Craig's disappearance from films for three years didn't help. When SF came out, it was on the heels of TGWTDT, and so he seemed to be a hot commodity. Sure, the 007 brand shouldn't need any help; but DC's is sort of a brand, too, and if that isn't being pushed forward, there's a lack of intrigue.
Yes, Craig not being in films for some time didn't help. Arguably the same thing applies now (not many people saw the two films he put out recently - I can't even remember their names - and even fewer have seen his theatre work).
There are many factors that could explain the MI uptick and retention but my main point is that the fanbase for these films at the moment appear to be quite passionate and enthused. After all, we're all first and foremost Bond fans and look at us on here! That is a sign that they're doing something right. To some extent it may be better to have a smaller and more passionate following than a larger but less interested one, because that 'base' can bring in new viewers.
I personally believe the reason for the uptick is meeting or exceeding audience expectations consistently and executing with near perfection on the premise. Yes, MI will never be as great as Bond and we all agree but it is definitely exceeding expectations and closing the gap. From my personal perspective I just love the humour, glamour and irony that they have injected in the last two (more than the stunts actually).
MI is Cruises' flagship entry. He gives it his all. The other films (like Mummy, Reacher etc.) are good but one gets the impression MI is where he takes it to another level.
I agree that Mendes probably should have left it at that. Can you imagine his reputation within the Bond community if he had?
http://deadline.com/2018/02/blake-lively-the-rhythm-section-to-resume-film-production-in-june-1202278589/
My earlier speculation on this (someone can correct me):
I somehow doubt this Rhythm Section problem would cause too much of a delay, though.
If all else fails, Eon could rush pre-production, start filming B25 in April of 2019 and get it out by Christmas as they did TND in '97.
Worse case scenario, B25 gets initially delayed until November 2020, prompting Craig to have a change of heart and move on. Then Eon also has a change of heart, scraps whatever is completed on the B25 script, and plots a new course for 007. A casting hunt is begun, and Eon announces late next year that B25 will be moved to November of 2022 for the 60th anniversary.
I'm not saying it was. But it was a high profile film, and DC's biggest (and best role) after taking on Bond. He rolled into filming for SF while also doing press for TGWTDT. So that can add to hype. For example, DC's announcement regarding B25 came while doing press for Logan Lucky.
Craig has largely stayed OUT of the spotlight for the past six years. With nothing new, with no talk show circuit appearances, with no interviews to speak of, intrigue in Bond wanes. At the time of TGTWDT, DC was on a number of covers, and, of course, questions about Skyfall were plenty.
Hurrah!
Then AIDAN TURNER will be 39, and the films will return to a much welcomed 2 year cycle after the distribution deal mandates MGM produce 007 on a regular basis.
Guess there's no way Bond 25 isn't happening.