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I mean take a look: One black Lincoln Continental (in Paris), one Ford Thunderbird (Paris), one Ford Fairlane (UK), one baby blue Ford Mustang (Nassau), one blue Lincoln Continental (Nassau). One Ford Falcon (Nassau). It's like an episode of The FBI or other Quinn Martin show (sorry that's a US reference and may not mean as much on the other side of the pond).
There's also the disgraceful Ka commercial in QoS.
The same model (all the police cars) is used in the car chase in Louisiana, I think.
Alan Mulally, the CEO of Ford at the time, mentioned Quantum of Solace at the start of every earnings call in 2008.
Yeah, the Ka usage is bloody awful. If you’re going to plump for something as mundane as that, you’ve surely got to do a 2CV job on it. Totally subvert expectations and deliver a knock-out scene that would normally be reserved for the high end motors. (I’m not saying they should’ve done a car chase on top of the PTS, but you know what I mean).
The fact this isn’t a still from the movie is what’s wrong with it!
Also trying to stay on topic, what's the contemporary desire for product placement acceptable in Bond 25 and 26? (edit)
None. Avoid brands altogether.
High end items only.
Open season, soft drinks to autos to fashion.
Only established Bond items, return to the Rolex, even.
Product placement was good enough for Fleming so it's good for me. I've grown fond of Omega though. Hate the cyclops over the date on Rolex Submariners.
Or it can be great, but if you're watching it for the 50th time (like some of those early Bond films for long-time fans) you're more prone to notice other things. That doesn't apply just to product placement. I watched The Man With the Golden Gun for the first time in a long time. I noticed more of the intricacies of Barry's score. I know some long-time fans who say that's "mediocre John Barry." To me, that's like complaining about a mediocre Picasso.
Completely agree.
There is no place for the sort of mediocrity which infects some other 'stop start reboot reset' franchises and that applies to everything, including product placement which must be seamlessly integrated.
Of course the benchmarks continually move forward as well on account of stiff competition.
There's also the repeated scenario where a character/characters are in a bar and when asked for their order they just say "beer." The next natural question would be "What brand? Would you like that in a can, bottle, on tap?" Given movies or shows have to keep things moving that's probably why, but it's still a distraction.
Even LTK was guilty of this in the Barrelhead Bar scene. Think of how much better scenes like when Bond orders Dom Perignon in TB or walks away from the brawl in OHMSS and mutters "Royal Beluga, north of the Caspian," are given those direct connections.
Product placement also says you're watching something that says one foot in reality and one foot in fantasy and somehow that makes it more accessible. Just my thoughts.
My fiance and I HATE it when someone orders "beer" like there is only one in the world.
Or basically anything if it´s filmed with style. Commercials often have the best visuals, that´s why they are commercials, and that´s what I don´t mind in any Bond film.
I don´t mind beer but didn´t find the beer scene in SF particularly stylish.
Me too.
I listen to it regularly. Nice score to put on in the background, nice score to listen closely to.