No Time to Die production thread

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Comments

  • edited October 2019 Posts: 833
    AgentM72 wrote: »

    Thanks for the interesting take from an agency perspective!

    When you look at the previous teasers they seemed to have a little more “wow” in them. More detail.

    CR - Bond at the poker table, poker chips out/cards and a gun.

    Qos - Bond’s shadow teasing the actual poster.. Full poster then gets released with Bond actually in it and armed.

    SF - Simple. Bond inside the gun-barrel.

    SP - Bland background BUT, Bond in full LALD Roger Moore garb. PPK, shoulder holster and my favorite part.. NATO strap returns.

    NTTD - Cuba pinewood wall? Unflattering picture of Craig? Hard to read text?

    It was disappointing. I think QOS was the only poster I was actually kinda “meh” about. Like really? A shadow?


    Agree with you about QOS.

    And yes, this is a valid criticism and it's what I was getting at in saying the NTTD poster sacrifices atmosphere for authenticity. But the commitment to that execution is what makes me suspect it was a key part of the strategic creative direction.

    If you'll permit me one more train of thought...I'd like to examine that "wow" element a little more closely. Because I think there is a certain kind of "wow" happening here, just not the one we're used to.

    I'll try not to go too deep into technical design, but -- I am also seeing a poster that is very functionally designed to have maximum effect creatively as a printed poster in a cinema -- not for digital consumption.

    I know this seems counter-intuitive in 2019, but based on the choices in the final result I think it could have also been a key element of the creative direction that was pushed hard:
    • The type choice on the title, it's size, its contrast punch
    • The bigtime increase in its legibility from a distance
    • The vertical placement of Craig's face and clear costume choice (an immediate "this is 007, not Knives Out" effect)
    • That fresh blue that pops a seriously bright colour that can stand out in a dark hallway amongst other posters
    • The way the type flow is designed specifically to lead the eye to the golden 007 (which I suspect is why we didn't see that integrated "0-0-7" like some assumed we would)...

    Here's an experiment -- crude, I know -- but I tried it earlier and it sold me on the design.

    Open the poster fullscreen on your machine and walk across the room. Look at it from 20 feet away. Your opinion may not change, but in my case I started to appreciate how some of these elements start to work with more intention.

    And they're all intentional. I don't think it was designed to be consumed on a computer screen or phone. And that makes sense -- a teaser poster is 6 months out, all you're trying to do is plant a seed in cinema-goers minds that a Bond film is coming, and it should stay in their awareness. Online and digital audiences will shortly have trailers to clamor over, and the poster will quickly become a non-impact piece of marketing (online).

    Great post!

    But I’m going to disagree on one thing....I do think the poster looks dodgy on my laptop, mainly because I’m sitting fairly close to the screen. HOWEVER......when I looked at it in my iPhone on Instagram for the first time I thought, “Oh, I get it now.”

    The smaller the poster is the more impactful the text seems. It’s basically your theory in reverse. The poster has been designed for Instagram audiences. You need to be a distance away and looking at the poster when its fairly small to “get” it.

    The commitment and doubling down on that font in the title really sells it when you look at it from a distance.

    It’s grown on me. But it’s still too “meh” to either destroy my faith or excite me anymore.

    Yes, I think we're both correct and actually validating each other. It's all about scaling and distance -- looking at it from a distance in real life is seeing it at the same scale you're seeing it appear on Instagram.

    But you're right - it's designed to viewed "smaller". It's for a quick consumption. Not an immersion.

  • TripAcesTripAces Universal Exports
    Posts: 4,585
    AgentM72 wrote: »
    AgentM72 wrote: »

    Thanks for the interesting take from an agency perspective!

    When you look at the previous teasers they seemed to have a little more “wow” in them. More detail.

    CR - Bond at the poker table, poker chips out/cards and a gun.

    Qos - Bond’s shadow teasing the actual poster.. Full poster then gets released with Bond actually in it and armed.

    SF - Simple. Bond inside the gun-barrel.

    SP - Bland background BUT, Bond in full LALD Roger Moore garb. PPK, shoulder holster and my favorite part.. NATO strap returns.

    NTTD - Cuba pinewood wall? Unflattering picture of Craig? Hard to read text?

    It was disappointing. I think QOS was the only poster I was actually kinda “meh” about. Like really? A shadow?


    Agree with you about QOS.

    And yes, this is a valid criticism and it's what I was getting at in saying the NTTD poster sacrifices atmosphere for authenticity. But the commitment to that execution is what makes me suspect it was a key part of the strategic creative direction.

    If you'll permit me one more train of thought...I'd like to examine that "wow" element a little more closely. Because I think there is a certain kind of "wow" happening here, just not the one we're used to.

    I'll try not to go too deep into technical design, but -- I am also seeing a poster that is very functionally designed to have maximum effect creatively as a printed poster in a cinema -- not for digital consumption.

    I know this seems counter-intuitive in 2019, but based on the choices in the final result I think it could have also been a key element of the creative direction that was pushed hard:
    • The type choice on the title, it's size, its contrast punch
    • The bigtime increase in its legibility from a distance
    • The vertical placement of Craig's face and clear costume choice (an immediate "this is 007, not Knives Out" effect)
    • That fresh blue that pops a seriously bright colour that can stand out in a dark hallway amongst other posters
    • The way the type flow is designed specifically to lead the eye to the golden 007 (which I suspect is why we didn't see that integrated "0-0-7" like some assumed we would)...

    Here's an experiment -- crude, I know -- but I tried it earlier and it sold me on the design.

    Open the poster fullscreen on your machine and walk across the room. Look at it from 20 feet away. Your opinion may not change, but in my case I started to appreciate how some of these elements start to work with more intention.

    And they're all intentional. I don't think it was designed to be consumed on a computer screen or phone. And that makes sense -- a teaser poster is 6 months out, all you're trying to do is plant a seed in cinema-goers minds that a Bond film is coming, and it should stay in their awareness. Online and digital audiences will shortly have trailers to clamor over, and the poster will quickly become a non-impact piece of marketing (online).

    Great post!

    But I’m going to disagree on one thing....I do think the poster looks dodgy on my laptop, mainly because I’m sitting fairly close to the screen. HOWEVER......when I looked at it in my iPhone on Instagram for the first time I thought, “Oh, I get it now.”

    The smaller the poster is the more impactful the text seems. It’s basically your theory in reverse. The poster has been designed for Instagram audiences. You need to be a distance away and looking at the poster when its fairly small to “get” it.

    The commitment and doubling down on that font in the title really sells it when you look at it from a distance.

    It’s grown on me. But it’s still too “meh” to either destroy my faith or excite me anymore.

    Yes, I think we're both correct and actually validating each other. It's all about scaling and distance -- looking at it from a distance in real life is seeing it at the same scale you're seeing it appear on Instagram.

    But you're right - it's designed to viewed "smaller". It's for a quick consumption. Not an immersion.

    Brave new world
  • edited October 2019 Posts: 832
    They should make the set photo of bond walking away from the Aston with sunglasses the final poster.
  • w2bondw2bond is indeed a very rare breed
    edited October 2019 Posts: 2,252
    Minion wrote: »
    Honest Trailers are a form of humor. Hope that's understood to really enjoy them.

    Yeah but it shows the obvious flaws.
    Skyfall is ranked last for me in my Bond rankings.

    Like I said a lot of people need to re watch the old films. They are straying far away from what a Bond movie is supposed to be.
    Most of us have. You should learn to respect opinions that don't coincide with your own, @CASINOROYALE.

    That’s not an opinion? That’s the truth. Are you really disagreeing and saying that the Craig films are exactly like DN - DAD?

    Obviously the Bond formula is completely gone and non existent.

    With each Craig film released they stray further away from the traditional movies.

    They definitely do not feel like “Bond films”.

    Do I enjoy them? Absolutely!

    Would Bond smack a woman’s ass and say “man talk, go away!”

    Probably not.. Thats probably their biggest screw up. James Bond drinks too much, bangs a lot of women (uses them like toys) and kills people. Oh and he’s a spy.

    That’s literally the character. I try not to believe the tabloids but all the rumors of a “PC Bond film” seem to be true.

    I do respect everyone’s opinions my friend. I think ‘Thunderball’ is a top 3 Bond film and I have friends who hate “TB”.

    That’s an opinion.

    Saying QOS - SF follows the same Bond format from the previous films isn’t an opinion. Those films were obviously made with the intention to be different.



    That's because the formula you're talking about isn't working anymore. It's old fashioned, obvious and a parody of itself.

    As much as I love and miss the old formula, it feels awfully out of day especially by the 80's films when the key cast got much older. The new team both in front and behind the camera have been modernised and with Fukunaga directing at least this film will feel like contemporary. Best example is the Q scenes - dear old Desmond was great but it would not work today
  • Posts: 152
    I really hate it when some board members make statements of fact. The truth is it's always an anecdotal personal opinion. You flush it, I flaunt it - that's the great thing about us all having our own opinions. I just wish some would stop being so devisive and ruductive in their arguments. It's too much and really takes the pleasure out of coming on here.

    I don’t see how I am being negative.
    Or claiming an opinion is “fact”.

    There are not outlandish gadgets in the Craig films. Correct?

    Are there any crazy end of the world type plots? Or outlandish villains? Or are the villains more like “terrorists” and regular looking guys with ideologies?

    The films are obviously incredibly different from the Connery - Brosnan films.

    Definitely more realistic. If you guys disagree and think they are all traditional and exactly like the previous films then hey I’m not going to argue.

    I just personally think they need to go back to the roots of Bond and follow the formula again.




    Back on NTTD. https://ibb.co/WHGqbcj

    I am assuming this is an unreleased Omega 300? Seems very retro.




    Im hoping this is the version they release as the NTTD edition, like they did with Spectre.
  • BMW_with_missilesBMW_with_missiles All the usual refinements.
    Posts: 3,000
    Just a fan trailer, but a satisfying one:
  • WalecsWalecs On Her Majesty's Secret Service
    Posts: 3,157
    Tuck91 wrote: »
    Mi Fallout woke them up so they should deliver something close to CR. If they don’t there in trouble
    EON already produced a movie since CR that's MILES above ANY Mission Impossible movie. It's called Skyfall.
    +1

    Calling Skyfall Home Alone is plain stupid since the two have very different plots. I may as well call Octopussy Tarzan or Die Another Day Transformers
  • ResurrectionResurrection Kolkata, India
    Posts: 2,541
    Walecs wrote: »
    Tuck91 wrote: »
    Mi Fallout woke them up so they should deliver something close to CR. If they don’t there in trouble
    EON already produced a movie since CR that's MILES above ANY Mission Impossible movie. It's called Skyfall.
    +1

    Calling Skyfall Home Alone is plain stupid since the two have very different plots. I may as well call Octopussy Tarzan or Die Another Day Transformers

    +2 or from Russia with love is North by NorthWest
  • matt_umatt_u better known as Mr. Roark
    Posts: 4,343
    Minion wrote: »
    Honest Trailers are a form of humor. Hope that's understood to really enjoy them.

    Yeah but it shows the obvious flaws.
    Skyfall is ranked last for me in my Bond rankings.

    Like I said a lot of people need to re watch the old films. They are straying far away from what a Bond movie is supposed to be.
    Most of us have. You should learn to respect opinions that don't coincide with your own, @CASINOROYALE.

    That’s not an opinion? That’s the truth. Are you really disagreeing and saying that the Craig films are exactly like DN - DAD?

    Obviously the Bond formula is completely gone and non existent.

    With each Craig film released they stray further away from the traditional movies.

    They definitely do not feel like “Bond films”.

    Do I enjoy them? Absolutely!

    Would Bond smack a woman’s ass and say “man talk, go away!”

    Probably not.. Thats probably their biggest screw up. James Bond drinks too much, bangs a lot of women (uses them like toys) and kills people. Oh and he’s a spy.

    That’s literally the character. I try not to believe the tabloids but all the rumors of a “PC Bond film” seem to be true.

    Saying QOS - SF follows the same Bond format from the previous films isn’t an opinion. Those films were obviously made with the intention to be different.

    They feel like Bond films. The elements are all there. Deconstruction doesn’t mean denial. MR is very different from FRWL. LTK is very different from DAD. CR is very different from YOLT. Just like SF is very different from GE.
  • Posts: 832
    Cr-sp are as bondian as dn-dad
  • edited October 2019 Posts: 3,276
    Walecs wrote: »
    Tuck91 wrote: »
    Mi Fallout woke them up so they should deliver something close to CR. If they don’t there in trouble
    EON already produced a movie since CR that's MILES above ANY Mission Impossible movie. It's called Skyfall.
    +1

    Calling Skyfall Home Alone is plain stupid since the two have very different plots. I may as well call Octopussy Tarzan
    Because of a two-second soundbite?

    Of course Skyfall uses the Home Alone setup, like the latest Rambo movie, too. I don't have a problem with it, though. What I do have a problem with is SF's plot and having the best parts of the movie placed in the PTS. But that's another thread.
  • DarthDimiDarthDimi Behind you!Moderator
    Posts: 24,183
    matt_u wrote: »
    Minion wrote: »
    Honest Trailers are a form of humor. Hope that's understood to really enjoy them.

    Yeah but it shows the obvious flaws.
    Skyfall is ranked last for me in my Bond rankings.

    Like I said a lot of people need to re watch the old films. They are straying far away from what a Bond movie is supposed to be.
    Most of us have. You should learn to respect opinions that don't coincide with your own, @CASINOROYALE.

    That’s not an opinion? That’s the truth. Are you really disagreeing and saying that the Craig films are exactly like DN - DAD?

    Obviously the Bond formula is completely gone and non existent.

    With each Craig film released they stray further away from the traditional movies.

    They definitely do not feel like “Bond films”.

    Do I enjoy them? Absolutely!

    Would Bond smack a woman’s ass and say “man talk, go away!”

    Probably not.. Thats probably their biggest screw up. James Bond drinks too much, bangs a lot of women (uses them like toys) and kills people. Oh and he’s a spy.

    That’s literally the character. I try not to believe the tabloids but all the rumors of a “PC Bond film” seem to be true.

    Saying QOS - SF follows the same Bond format from the previous films isn’t an opinion. Those films were obviously made with the intention to be different.

    They feel like Bond films. The elements are all there. Deconstruction doesn’t mean denial. MR is very different from FRWL. LTK is very different from DAD. CR is very different from YOLT. Just like SF is very different from GE.

    I'm definitely with @matt_u on this. Bond films are always in evolution. What are the "traditional" movies @CASINOROYALE is talking about? Even in the '60s, a film like OHMSS strayed rather far away from its predecessors. Don't tell me LALD looks or feels anything like GF. In '77, some purists must have been sorely disappointed wih how different Bond films had become since FRWL. So, until when are we talking about "traditional" Bond films like they were something consistent and formula-rigid?

    I don't believe in a cemented Bond formula. I believe every Bond film re-establishes "the" formula. The elements that constitute such a formula are still there, but like on a soundboard, they get reconfigured depending on the flavours of the times and the intentions of the filmmakers. How the various elements, whatever they may be, are being prioritized, is something that has been in heavy permutation from the start. But, as @PanchitoPistoles pointed out, a film starring James Bond is a Bond film. Does it "feel" like one? That depends entirely on your own preferences. Some say that GF provides the ultimate template; others will say FRWL; others still will pick OHMSS and then there are those who'd call GE or CR or SF the ultimate Bond experience. So depending on where your heart lies, which Bond film you'd personally crown the "quintessential Bond", you may call SP a very "Bondian" Bond film, or not at all.

    In any case, these debates are simply meaningless and moronic. They're as silly as Pepsi versus Coca Cola or Coffee versus Tea. The closest thing to anything objective would be Fleming, and even his tone and direction shifted over the span of half a dozen books. If the Craig era doesn't feel like "DN-DAD", it's because you're not feeling it. And if it does, it's because you are. It's that simple. But then we can start debating the consistency of "DN-DAD", pretending that DN, MR, FYEO and TND are somehow more closely related than the Craig films. I guess we can all start submitting our own theses, but none will be 'truer' than the other and folks, this isn't an exact science, so let's stop the pointless bickering.
  • ThunderfingerThunderfinger Das Boot Hill
    Posts: 45,489
    Good points, @DarthDimi .
  • WalecsWalecs On Her Majesty's Secret Service
    Posts: 3,157
    Zekidk wrote: »
    Walecs wrote: »
    Tuck91 wrote: »
    Mi Fallout woke them up so they should deliver something close to CR. If they don’t there in trouble
    EON already produced a movie since CR that's MILES above ANY Mission Impossible movie. It's called Skyfall.
    +1

    Calling Skyfall Home Alone is plain stupid since the two have very different plots. I may as well call Octopussy Tarzan
    Because of a two-second soundbite?

    Of course Skyfall uses the Home Alone setup, like the latest Rambo movie, too. I don't have a problem with it, though. What I do have a problem with is SF's plot and having the best parts of the movie placed in the PTS. But that's another thread.

    Skyfall uses the Home Alone setup only because they're both set in the main character's house?
  • RichardTheBruceRichardTheBruce I'm motivated by my Duty.
    Posts: 13,807
    Isn't that the Straw Dogs setup.
  • Posts: 6,709
    Very nice two posts, @matt_u and @DarthDimi.
  • Red_SnowRed_Snow Australia
    Posts: 2,539
    AgentM72 wrote: »

    Thanks for the interesting take from an agency perspective!

    When you look at the previous teasers they seemed to have a little more “wow” in them. More detail.

    CR - Bond at the poker table, poker chips out/cards and a gun.

    Qos - Bond’s shadow teasing the actual poster.. Full poster then gets released with Bond actually in it and armed.

    SF - Simple. Bond inside the gun-barrel.

    SP - Bland background BUT, Bond in full LALD Roger Moore garb. PPK, shoulder holster and my favorite part.. NATO strap returns.

    NTTD - Cuba pinewood wall? Unflattering picture of Craig? Hard to read text?

    It was disappointing. I think QOS was the only poster I was actually kinda “meh” about. Like really? A shadow?


    Agree with you about QOS.

    And yes, this is a valid criticism and it's what I was getting at in saying the NTTD poster sacrifices atmosphere for authenticity. But the commitment to that execution is what makes me suspect it was a key part of the strategic creative direction.

    If you'll permit me one more train of thought...I'd like to examine that "wow" element a little more closely. Because I think there is a certain kind of "wow" happening here, just not the one we're used to.

    I'll try not to go too deep into technical design, but -- I am also seeing a poster that is very functionally designed to have maximum effect creatively as a printed poster in a cinema -- not for digital consumption.

    I know this seems counter-intuitive in 2019, but based on the choices in the final result I think it could have also been a key element of the creative direction that was pushed hard:
    • The type choice on the title, it's size, its contrast punch
    • The bigtime increase in its legibility from a distance
    • The vertical placement of Craig's face and clear costume choice (an immediate "this is 007, not Knives Out" effect)
    • That fresh blue that pops a seriously bright colour that can stand out in a dark hallway amongst other posters
    • The way the type flow is designed specifically to lead the eye to the golden 007 (which I suspect is why we didn't see that integrated "0-0-7" like some assumed we would)...

    Here's an experiment -- crude, I know -- but I tried it earlier and it sold me on the design.

    Open the poster fullscreen on your machine and walk across the room. Look at it from 20 feet away. Your opinion may not change, but in my case I started to appreciate how some of these elements start to work with more intention.

    And they're all intentional. I don't think it was designed to be consumed on a computer screen or phone. And that makes sense -- a teaser poster is 6 months out, all you're trying to do is plant a seed in cinema-goers minds that a Bond film is coming, and it should stay in their awareness. Online and digital audiences will shortly have trailers to clamor over, and the poster will quickly become a non-impact piece of marketing (online).

    Fantastic analysis @AgentM72!

    Up close I really don't like the poster, and every international version is slightly different. The UK one is very washed out, other countries have upped the contrast and it has far more impact.

    But when I saw it on my computer screen as I walked back into my office, I stopped and thought oh I get it. It packed far more of a punch at a distance. Especially as Bond appears in motion, like he's walking back into the game, all tuxed and ready to go, which contrasts nicely with the bright blue but worn wall behind him.

    If he's retired in Jamaica, is Cuba where he returns to the game?
  • HemanttydHemanttyd India
    edited October 2019 Posts: 14
    Skyfall is the worst "bond" movie ever........to protect "M" he takes her to an
    isolated home (with a couple of guns )and invites bad guys.....wow. Away from all the security and army and police. What were the writers thiking. Also , CR and QOS are basically one story. So all of a sudden why bond is so old and almost retired. Really since TWINE we have not got a good "bond" film.
  • edited October 2019 Posts: 3,276
    Plus the villains scheme must be the smallest and most stupid of the entire franchise: He allows himself to get captured, so he can escape, derail a train, dress up as a cop and simply, like almost any other person, walk into a building where the old lady he has a grudge against is attending a hearing. That’s his master plan.
  • Posts: 17,756
    Zekidk wrote: »
    Plus the villains scheme must be the smallest and most stupid of the entire franchise: He allows himself to get captured, so he can escape, derail a train, dress up as a cop and simply, like almost any other person, walk into a building where the old lady he has a grudge against is attending a hearing. That’s his master plan.

    One of the reasons it ranks at the bottom alongside SP on my list.
  • CraigMooreOHMSSCraigMooreOHMSS Dublin, Ireland
    Posts: 8,217
    Ana De Armas is on her way back to England. Guess she isn't wrapped, after all. A good thing!

  • matt_umatt_u better known as Mr. Roark
    edited October 2019 Posts: 4,343
    Ana de Armas in on her way to Pinewood Studios. She just landed in London.
  • WalecsWalecs On Her Majesty's Secret Service
    Posts: 3,157
    Hemanttyd wrote: »
    Skyfall is the worst "bond" movie ever........to protect "M" he takes her to an
    isolated home (with a couple of guns )and invites bad guys

    "Too many people are dying because of me. [...] All right. But just us. No one else."

    It is literally and explictly said in the movie. But it's much easier to criticise a movie than actually paying attention to it, the latter requires some concentration.

    Moreover Bond is a human and makes mistakes, that's what makes him more interesting than characters such as Ethan Hunt.
  • Posts: 6,709
    Ana De Armas is on her way back to England. Guess she isn't wrapped, after all. A good thing!

    matt_u wrote: »
    Ana de Armas in on her way to Pinewood Studios. She just landed in London.

    If that means more from her on the film, I'm all for it. We should all rejoice ;)
  • Posts: 833
    Very unique and interesting situation that they've literally been able to generate the first poster out of a sequence that seems not even (technically) finished.
  • Posts: 17,756
    AgentM72 wrote: »
    Very unique and interesting situation that they've literally been able to generate the first poster out of a sequence that seems not even (technically) finished.

    Good point!
  • CraigMooreOHMSSCraigMooreOHMSS Dublin, Ireland
    Posts: 8,217
    Univex wrote: »
    Ana De Armas is on her way back to England. Guess she isn't wrapped, after all. A good thing!

    matt_u wrote: »
    Ana de Armas in on her way to Pinewood Studios. She just landed in London.

    If that means more from her on the film, I'm all for it. We should all rejoice ;)

    Re-Joi-ce, indeed.

    a5a9a5fd556405eaa4d675e0f4f06f41.jpg
  • matt_umatt_u better known as Mr. Roark
    Posts: 4,343
    Univex wrote: »
    Ana De Armas is on her way back to England. Guess she isn't wrapped, after all. A good thing!

    matt_u wrote: »
    Ana de Armas in on her way to Pinewood Studios. She just landed in London.

    If that means more from her on the film, I'm all for it. We should all rejoice ;)

    This month they will film all the scenes that they weren’t able to shoot because of the ankle injury. Hopefully Ana will be prominent, even tho I believe we will see her only in the scenes set in Cuba.
  • talos7talos7 New Orleans
    Posts: 8,216
    AgentM72 wrote: »
    Very unique and interesting situation that they've literally been able to generate the first poster out of a sequence that seems not even (technically) finished.

    Why would that be so difficult?

  • Posts: 17,756
    matt_u wrote: »
    Univex wrote: »
    Ana De Armas is on her way back to England. Guess she isn't wrapped, after all. A good thing!

    matt_u wrote: »
    Ana de Armas in on her way to Pinewood Studios. She just landed in London.

    If that means more from her on the film, I'm all for it. We should all rejoice ;)

    This month they will film all the scenes that they weren’t able to shoot because of the ankle injury. Hopefully Ana will be prominent, even tho I believe we will see her only in the scenes set in Cuba.

    Going by how you read David Dencik's comments, the explosion might've been a part of the delay too.
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