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Bond is a fictional character who will remain that. Posting should for the most part be fun and remaining in the escapist world which James Bond inhabits.
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Now we live in a world of 'collectible designer toys' that neither parent can afford nor child can touch.
Amazon, please ask the fans what merch we want.
For example: https://007store.com/en-us/collections/james-bond-games-and-puzzles/products/james-bond-007-debut-poster-1000-pc-puzzle?variant=39314579816603
There you go. A jigsaw puzzle for just $20. I don’t think that’s gonna set anyone back for months. Or is it really just the collector mentality of wanting to collect as much merch as possible and a good chunk of the merch just happens to be way beyond the budget of some fans?
https://007store.com/en-us/products/james-bond-family-crest-tree-decoration?variant=43019529060507
I know Bond merch catered to kids a lot more in the 60s with action figures, lunch boxes, and so on, but that just seems weird to think of now.
I vaguely remember getting given a couple of books on the Bond films that were I guess aimed at younger audiences when I a kid. I don’t remember what they were called but we’re going back to the last days of the Brosnan era, if not just after, and they had things like a simplified version of Bond’s dossier, a section on villains, gadgets, and a mixture of stills from the films and illustrations, particularly showing action sequences. Pretty sure there was a history of Bond one as well I got given a bit later which had some photographs of those 60s kids toys and I got the sense that was a bit odd too. That and the games were big (although I was too young for GE. Agent Under Fire, Nightfire and EON are the ones I played).
I’m don’t know how much Bond as a franchise suits kids toys now one way or the other. I have absolutely no interest in it regardless. Most kids if they really get into Bond are, what, 12ish generally? I suspect the ideal younger audience for Bond will be more along the lines of late teens/early 20s anyway, and that merchandise should be more aimed at them.
Bond 1
Or Bond 26
There's no reason for Amazon to consider it Bond 26 because it's not a continuation of Eon's 25 films. A new era could mean the next Bond film is #1. The BBC and Disney did that with Doctor Who. When Ncuti Gatwa was cast as the Doctor his first series/season was classified as #1. In terms of overall continuity it was actually series/season #39.
Bond 26 may be Bond 1. 😉
I guess even when it was rebooted in the 2000s it went to series one again (Nu-Who I suppose). I’m not sure it’s quite as relevant to Bond as the public know them through their titles, and there’s probably a practical reason why for tv they defaulted to series 1 both times.
I can see it going either way. I think Amazon could be eager to prove that this is still the ‘official’ Bond series now so in the run up to a title refer to it as Bond 26. That and Bond 1 is still DN… they may just not acknowledge it at all and just drop a title (and the press will refer to it as Bond 26 most likely).
Restarting the Bond franchise from 1 might upset some Bond fans but if all the marketing refers to the new film as Bond 1 - it is a good way to confirm this is a new beginning.
Bond 1 out in 2027!
😉
Personally speaking I would hope that Amazon would call the new film Bond 26 prior to it receiving its proper title. I think this would be fitting out of respect for the legacy of Cubby, Saltzman and Barbara and Michael. It would also show that Amazon is continuing as the official owner (along with Barbara and Michael) of the film James Bond copyright. Starting to number the films from one onwards seems a bad idea to me if they are trying to project a "business as usual" approach to their recent acquisition of the rights to the James Bond character.
Good points! I suppose Amazon may not care though.
It will be interesting to see if Amazon market Bond 26 as "all new, an exciting new era of James Bond Begins!" or if they'll downplay the new era.
Given Bond died in NTTD you would think they'd need to hype Bond 26 as a new start. Really push it as a radical new take on the franchise. Use social media to market Bond 26 as brand new rather than a continuation of Eon's films.
Then if the movie is shit I'll go back to calling it B26 out of spite, or 'number 2'.
Based on MI6's new update on the Amazon deal...
I'm sticking with Eon did intend to quit after NTTD. I think this part...
... was Eon stalling to get a higher offer. I don't mean that to be cynical but business is business. If Eon wanted out you don't accept Amazon's first or second or maybe third offer. You stall for as long as possible to get the best offer. It looks like they played the game perfectly. One billion dollars, residuals and Amazon stock.
At the end of the day it's a film business. Barbara Broccoli was offered an unimaginable amount of money. She took it. That's human nature, I guess. Loyalty to Bond doesn't come into it.
I don't mean my comment to be cynical or unkind. Just my gut assessment of what happened. I don't believe Amazon were that shocked when Eon accepted. If you can offer someone a billion dollars it's not a shock if they say "yes!" I feel it's disingenuous for Amazon to say:
Why is it a surprise? You offered Eon a staggering one billion dollars. I don't think it's a surprise they took the money. That's the whole point. Make them an offer they can't refuse.
I just listened to this week's Rest Is Entertainment where they talked about the situation, and I took it with a pinch of salt to be honest. The main thrust was that Broccoli (who had supposedly been in charge since 'mid way through the Brosnan films) was too attached to Craig and let Craig lead the decision of killing Bond off and couldn't think of a way out of it, and it sounded like Marina Hyde had more been reading forums than talking to people in the know. There's no 'way out of it' to find: he's just a new version of Bond, same as with the case for so many other characters. It's quite a puzzling conversation.
What I do buy is that she was in a funk and couldn't think of a new spin on it exciting enough to actually want to make- I can totally buy that after doing your ultimate version of it for the last twenty years that the enthusiasm barrel rather runs dry. It doesn't mean it can't be done, but it probably does need someone else who's excited to make something like, say, GoldenEye again- but these guys have done that and there's not much in the way of creative hunger left if you've been there and done that, especially if you have taken it in a creative direction and had massive success with it. No-one is expecting Chris Nolan to ever make a new Batman film again, with another new spin on it, for example.
What sort of stuff are you thinking of which was out back then, out of interest? I can't remember a huge amount: there were toy guns I guess, Corgi had a go at doing most of the cars, some with gadgets. I can't remember what used to be out.
Oh the zippo camera? I feel like I had one of those. Are there examples of any of this stuff anywhere? I don't remember the rest of it. Was it just pre-existing electronic stuff with the 007 logo on?
That’d work. There was a planned Bond Lego tie in at some point wasn’t there?
There was a great website called 'Toys of Bond', but can't access it now - looks like the owner sold all his stuff.
Most of it was made specifically for Bond, but you have a small amount that was existing and rebranded. My most recent purchase is a pair of folding binoculars featuring official JB/007 logo which comes with a generic box that shows an image of an unbranded pair in a different colour. Seen a bit of that over the years.
What they should do is release toy versions of the tech seen in the latest film or game, complete with related imagery on the packaging. They could've done this with Bond's watch from NTTD. A plastic version with light-up dial. There's an appeal for kids and grown men alike! Some of us are still trying to acquire the toy keyfinder after all these years.