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Comments
Skyfall was good but we all know what happened after. It needs to be a continuous effort. This is where Eon is lacking compared to MI.
Obviously.
That’s not an opinion? That’s the truth. Are you really disagreeing and saying that the Craig films are exactly like DN - DAD?
Obviously the Bond formula is completely gone and non existent.
With each Craig film released they stray further away from the traditional movies.
They definitely do not feel like “Bond films”.
Do I enjoy them? Absolutely!
Would Bond smack a woman’s ass and say “man talk, go away!”
Probably not.. Thats probably their biggest screw up. James Bond drinks too much, bangs a lot of women (uses them like toys) and kills people. Oh and he’s a spy.
That’s literally the character. I try not to believe the tabloids but all the rumors of a “PC Bond film” seem to be true.
I do respect everyone’s opinions my friend. I think ‘Thunderball’ is a top 3 Bond film and I have friends who hate “TB”.
That’s an opinion.
Saying QOS - SF follows the same Bond format from the previous films isn’t an opinion. Those films were obviously made with the intention to be different.
A kindergartner doesn't whine this much. So stop. Just stop. Take it somewhere else.
I’m sorry that went over your head.
I forgot we are only allowed to talk in 140 characters like Twitter.
No need for childish insults on a forum for discussion.
Personally: I think the "meh" reaction comes down to three factors.
Sorry that turned into a blog post. But it's just some fun food for thought. :)
I don’t see how I am being negative.
Or claiming an opinion is “fact”.
There are not outlandish gadgets in the Craig films. Correct?
Are there any crazy end of the world type plots? Or outlandish villains? Or are the villains more like “terrorists” and regular looking guys with ideologies?
The films are obviously incredibly different from the Connery - Brosnan films.
Definitely more realistic. If you guys disagree and think they are all traditional and exactly like the previous films then hey I’m not going to argue.
I just personally think they need to go back to the roots of Bond and follow the formula again.
Back on NTTD. https://ibb.co/WHGqbcj
I am assuming this is an unreleased Omega 300? Seems very retro.
Thanks for the interesting take from an agency perspective!
When you look at the previous teasers they seemed to have a little more “wow” in them. More detail.
CR - Bond at the poker table, poker chips out/cards and a gun.
Qos - Bond’s shadow teasing the actual poster.. Full poster then gets released with Bond actually in it and armed.
SF - Simple. Bond inside the gun-barrel.
SP - Bland background BUT, Bond in full LALD Roger Moore garb. PPK, shoulder holster and my favorite part.. NATO strap returns.
NTTD - Cuba pinewood wall? Unflattering picture of Craig? Hard to read text?
It was disappointing. I think QOS was the only poster I was actually kinda “meh” about. Like really? A shadow?
Oh my, so would I. To be a fly on the wall in those meetings...wow.
On the other hand, I probably couldn't. I'd jump in and start pitching. ;)
And that was the point I was trying to originally make..
Visually pleasing but the story not so much.
I have faith in the current team!
Indeed, it would be an interesting experience!
Do you think you'd start pitching more from a fan perspective or from a agency creative perspective? :-D
Which is a shame considering the Bond movies never looked so great and more elegant than other franchises, with such good cast, with the potential toned down by the scripts.
Yeah don’t understand why I got attacked but glad someone else agrees..
The visuals are STUNNING! I mean it’s just amazing to look at.
On the other hand.. The stories and writing are lacking majorly. Thank god CJF is a master at storytelling.
Agree with you about QOS.
And yes, this is a valid criticism and it's what I was getting at in saying the NTTD poster sacrifices atmosphere for authenticity. But the commitment to that execution is what makes me suspect it was a key part of the strategic creative direction.
If you'll permit me one more train of thought...I'd like to examine that "wow" element a little more closely. Because I think there is a certain kind of "wow" happening here, just not the one we're used to.
I'll try not to go too deep into technical design, but -- I am also seeing a poster that is very functionally designed to have maximum effect creatively as a printed poster in a cinema -- not for digital consumption.
I know this seems counter-intuitive in 2019, but based on the choices in the final result I think it could have also been a key element of the creative direction that was pushed hard:
Here's an experiment -- crude, I know -- but I tried it earlier and it sold me on the design.
Open the poster fullscreen on your machine and walk across the room. Look at it from 20 feet away. Your opinion may not change, but in my case I started to appreciate how some of these elements start to work with more intention.
And they're all intentional. I don't think it was designed to be consumed on a computer screen or phone. And that makes sense -- a teaser poster is 6 months out, all you're trying to do is plant a seed in cinema-goers minds that a Bond film is coming, and it should stay in their awareness. Online and digital audiences will shortly have trailers to clamor over, and the poster will quickly become a non-impact piece of marketing (online).
Bond occupies a very special place in my heart. The professional in me would be leading the action, because the person/fan in me would understand how important the moment was in my life.
Right on the money!
I have a projector screen on my wall. Haven’t viewed it yet on that but I’ll see how much of a difference it makes since it’s wall sized.
Yeah you’re exactly right now that I look at it.
I think the bright blue was made to stand out. It’s a production still also (a shot I’m sure we will see in the trailer) so clearly it’s of importance and not just a “oh this looks good let’s throw it on the poster.”
There’s definitely a theme of some sorts that they are planning to build from.
I wonder how different the theatrical poster will look.
That would be the best way to approach it, for sure! I would be equally excited and nervous I think, trying my very best to let the creative part be front and center. Being a fan would provide you with unique knowledge though, which could've been used as an asset when pitching.
Back to the poster; I'm very curious how it will tie in with the rest of the marketing, if we'll see a similar approach for the upcoming posters (think character posters for example), and how the campaign will look like as a whole.
Great post!
But I’m going to disagree on one thing....I do think the poster looks dodgy on my laptop, mainly because I’m sitting fairly close to the screen. HOWEVER......when I looked at it in my iPhone on Instagram for the first time I thought, “Oh, I get it now.”
The smaller the poster is the more impactful the text seems. It’s basically your theory in reverse. The poster has been designed for Instagram audiences. You need to be a distance away and looking at the poster when its fairly small to “get” it.
The commitment and doubling down on that font in the title really sells it when you look at it from a distance.
It’s grown on me. But it’s still too “meh” to either destroy my faith or excite me anymore.
That's because the formula you're talking about isn't working anymore. It's old fashioned, obvious and a parody of itself.